Sales Strategy Manager

Lindt; New Hampshire; Hybrid; USD 119,000 - 155,000; Full time

Benefits offered by this job

Bonus

Long-term incentive

Job summary

Lindt USA seeks a Sales Strategy Manager to drive profitable revenue growth across all platforms, aligning Brand strategy with Sales execution and market activation. You will lead holistic launch plans, collaborate with Marketing, NPD, Sales, and Retail partners to optimize go-to-market strategies and deliver impactful results.

The role requires 5+ years in Key Account, Shopper Marketing or Category Management, strong MS Office skills, and a collaborative, data-driven approach.

Qualifications

• Minimum 5 years Key Account, Shopper Marketing or Category Management experience.
• Bachelor's degree in Business or equivalent; Master's preferred.
• Strong MS Office proficiency (Word, Excel, PowerPoint, Outlook).
• Ability to manage multiple priorities with urgency and consistency.
• Analytical mindset with reporting experience and data-driven decision making.

Responsibilities

• Develop and execute holistic launch plans across channels to maximize market potential.
• Align customer and retailer needs with business objectives in cross-functional teams.
• Translate Marketing strategies into channel-specific sales plans and provide sales insights.
• Lead internal ideation and approvals for customer-specific items and platforms.
• Manage OP ID process to evaluate and prioritize sales opportunities.
• Facilitate key cross-functional meetings for seamless execution.
• Communicate brand initiatives and performance updates through Sales Webinars.

Skills

Key Account, Shopper Marketing or CM

Microsoft Office

Multi-tasking & prioritization

Analytical skills

Cross-functional collaboration

Education

Bachelor's degree in Business

Master's degree preferred

Job description

Position Purpose

Reporting to the Senior Sales Strategy Manager on the Sales Strategy and Operations Team, the Sales Strategy Manager will play a critical role in driving profitable revenue growth across all Lindt USA platforms, including Key Franchises, Seasons, Innovations and Emerging Brands for Target, Drug, C-Store, Value, and Specialty. This position ensures seamless alignment between Brand strategy and Sales execution, rapidly and effectively bringing products and activations to market. Success in this role hinges on ensuring all initiatives are fully supported, understood by Sales, welcomed by Retailers, and embraced by Consumers. The Sales Strategy Manager will lead the development and deployment of comprehensive sales strategies and plans, collaborating cross-functionally with Marketing, New Product Development & Packaging, Sales, Category Management, RGM and Retail Partners. This role will drive the successful commercialization of product innovations and holistic customer plans, optimizing both sales and marketing efforts to meet Lindt’s targets. Leveraging deep expertise in commercialization and working closely with Sales, the Sales Strategy Manager will develop and execute strategies that ensure business objectives are met, while delivering impactful results and driving efficiency across all company touchpoints.

Essential Job Functions & Responsibilities

• Develop and execute holistic launch plans to maximize market potential, ensuring channel strategies and distribution goals are met, while providing feedback to Brand teams to address potential market barriers.
• Partner with Sales teams across all channels to align customer and retailer needs with business objectives, translating insights into growth-driving strategies.
• Collaborate with Marketing to translate their strategies into comprehensive, channel-specific sales plans, leveraging all activation levers, while providing timely sales insights to help shape and refine Marketing plans for maximum effectiveness.
• Lead internal ideation and approval processes for customer-specific items and platforms, ensuring alignment with brand and category goals.
• Strategically manage the Opportunity Identification (OP ID) process to evaluate and prioritize sales opportunities, driving internal alignment and decision-making.
• Facilitate key meetings (Deployment, NSMM, Annual Wholesale) to ensure cross-functional collaboration and seamless execution.
• Communicate brand initiatives and performance updates through Sales Webinars, providing strategic direction to field and broader sales teams.
• Communicate CORE Team feedback with Shopper Marketing and Sales Teams to deliver comprehensive display strategies, ensuring they drive business objectives and meet customer needs.
• Manage off-cycle sales requests, translating them into actionable opportunities to enhance agility and responsiveness.
• Drive cross-functional collaboration by delivering strategic insights and fostering data-driven discussions to optimize go-to-market execution.
• Actively contribute to the MAGIC process (monthly innovation meeting cycle) including monthly IPR, ICAM, Key Franchise Commercial Plan Alignment, pre-MAGIC, MAGIC, and SPR meetings.

Qualifications & Requirements

• Experience: Minimum of 5 years Key Account, Shopper Marketing or Category Management experience required.
• Additional Marketing experience a plus.
• Intermediate to advanced knowledge of Microsoft Office (Word, Excel, PowerPoint and Outlook).
• Multi-tasker; Organized and dependable; can establish priorities and meet deadlines; works with a sense of urgency.
• Ability to weigh all relevant aspects of a situation and make sound, well-reasoned decisions; (considering the relative costs and benefits of a potential actions to choose the most appropriate one).
• Strong analytic skills and detail oriented; comprehension in reporting (creating & managing reports).
• Capability to influence & collaborate across teams and hierarchies.
• Positive, motivated and professional attitude, good people skills and a passion for collaboration.
• Be a problem identifier and problem solver, recommend action and/or take appropriate action.
• Flexible and able to adapt working in a fast-paced, ever-changing environment.
• Education: Bachelor's degree in Business or equivalent required; Master's degree preferred.

Other Requirements

• 15% travel requirement.
• New England geography preferred.

Total Rewards

• Compensation Range: $119,000.00 - $155,000.00.
• A bonus and/or long-term incentive may be included as part of this compensation package.
• Applicants for this position must be currently authorized to work in the United States on a full-time basis.
• The company will not sponsor applicants for this position for work visas.
• Applicants for this position must successfully pass a background screening and may be required to pass drug screenings as well.

Lindt and Sprüngli is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law.

We are a responsible “employer of choice” who provides an inspiring people experience. Together, we build trust, drive innovation, and grow – as individuals and as a business. Lindt & Sprüngli has been enchanting the world with chocolate for over 180 years. The long-established Swiss company with its roots in Zurich is a global leader in the premium chocolate category. Lindt & Sprüngli produces quality chocolates today at its 12 factories in Europe and the USA. Its products are sold by 41 subsidiaries and branch offices in around 620 of its own stores as well as via a network of around 100 distributors around the globe. With around 15,500 employees, the Lindt & Sprüngli Group reported sales of CHF 5.92 billion in 2025.

Our commitment to contributing to a sustainable tomorrow is a key element driving the company’s actions and ambitions. Since 2008, the Lindt & Sprüngli Farming Program has been our Responsible Sourcing Standard for cocoa.