Brand Manager, Imported Beverages & Experiential Marketing

Founders Brewing Co; Grand Rapids (MI); On-site; USD 85,000 - 105,000; Full time

Benefits offered by this job

Health and dental coverage

Paid time off

401(k) matching

Beer perks

Job summary

Founders Brewing Co. in Grand Rapids, MI is seeking a Brand Manager: Avery & Mahou Imports to lead marketing plans across retail, digital, and experiential campaigns, aligning with the Mahou USA Brand Director.

The role will steward the Avery & Mahou Import brand portfolios, translate consumer insights into integrated campaigns, manage events and partnerships, and collaborate with Sales, Finance, Production, and Taproom teams to ensure strong ROI and memorable consumer experiences.

Qualifications

• Bachelor’s degree in Marketing, Business, or Communications (MBA is a plus).
• 4–6 years of progressive brand marketing experience.
• Experience leading others / leading teams.
• Proven track record in event planning, managing marketing budgets, leading cross-functional projects, and analyzing business metrics.
• Background in the beverage alcohol industry with experience working in the 3-tier system preferred.
• Experience in hospitality, taproom, or destination retail marketing preferred.
• Experience launching new products or managing creative agencies preferred.

Responsibilities

• Create and execute annual marketing plans across retail, digital, social media, PR, and eCommerce.
• Translate consumer insights into sharp brand positioning and creative campaign briefs.
• Manage the marketing budget and tracking performance metrics to ensure a strong ROI.
• Own the strategy for festivals, third-party event partnerships, and owned brewery events.
• Collaborate with Sales to build promotional tools, displays, and presentations that respect the 3-tier system.
• Partner with Finance, Production, Innovation, and Taproom teams to launch new projects smoothly.

Skills

Brand marketing

Event planning

Budget management

Team leadership

Strategic thinking

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

Founders Brewing Co. in Grand Rapids, MI is seeking a Brand Manager: Avery & Mahou Imports to lead marketing plans across retail, digital, and experiential campaigns, aligning with the Mahou USA Brand Director.

The role will steward the Avery & Mahou Import brand portfolios, translate consumer insights into integrated campaigns, manage events and partnerships, and collaborate with Sales, Finance, Production, and Taproom teams to ensure strong ROI and memorable consumer experiences.