Brand Manager, Global OPI

Wella International; Calabasas (CA); Hybrid; USD 110,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement plan

Paid holidays and PTO

Job summary

Wella Operations US LLC is seeking a Brand Manager for Global OPI to lead development of color collections and Retail Innovation projects across markets. You will translate trends and insights into compelling product concepts, and drive on-time product delivery with global teams.

Key responsibilities include leading cross-functional teams, shaping category-leading launches, and delivering activation strategies that grow the OPI brand worldwide.

Qualifications

• 5+ years relevant work experience in marketing, product development or brand management.
• Bachelor's degree required; MBA preferred.
• Strong strategic and data-analytic skills.

Responsibilities

• Lead cross-functional teams to drive consumer-centric innovation and strengthen brand relevance.
• Own the business: analyze sales trends, consumer behavior, retailer insights, and industry trends.
• Lead quarterly Color Themes and Retail Innovation projects from concept to commercialization.
• Develop and communicate innovation briefs and strategic recommendations.
• Collaborate with Global Trade Marketing, Creative, Digital, Social, PR/Influencer Marketing, Education, and Global Market teams.

Skills

Marketing strategy

Brand management

Data analysis

Presentation skills

Digital/trade marketing

Education

Bachelor's degree

MBA preferred

Tools

MS Office

Job description

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Position Title: Brand Manager, Global OPI

Location: Calabasas, CA (Hybrid- 3 days onsite)

Scope / Brands: OPI

ABOUT THE WELLA COMPANY

Together,WEenable individuals to look, feel, and be their true selves.

WellaCompany is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, WellaCompany and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, WellaCompany empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

ROLE OVERVIEW

The Brand Manager will be responsible for leading development of key elements within our quarterly Color Collections across key segments of the OPI product portfolio and Retail Innovation projects for the OPI brand. This role will focus on developing consumer-centric innovation strategies, delivering the global product pipeline, and translating emerging trends and consumer insights into compelling product concepts and commercial stories that drive brand growth.

The incumbent will play a critical role in leading cross-functional teams to enable on-time new product delivery to global markets. This role drives collaboration with Global Trade Marketing, Creative, Digital, Social, PR/Influencer Marketing, Education, and Global Market teams to develop category leading product launches and clear activation strategies that will grow the brand.

KEY RESPONSIBILITIES

Reporting to an Associate Marketing Director, you will lead cross-functional teams to drive the business through consumer-centric innovation, strengthening brand relevance and delivering products that win with nail technicians and end consumers.

Own the business: Understand sales trends, consumer behavior, retailer insights, and industry trends to make strategic decisions that drive business growth.

Lead the product development of quarterly Color Themes across key product segments, from trend research and creative concept development through shade selection/look design, product design, and commercialization.

Lead assigned Retail Innovation projects, identifying unmet consumer needs and translating insights into differentiated product concepts, features, and benefits.

Lead pre-launch P&L and post-launch performance analysis, translating sales, retailers, and consumer insights into actionable strategies that strengthen future innovation and brand plans.

Translate emerging color, beauty, fashion, and cultural trends into compelling product concepts that reinforce OPI’s brand equity and visual identity.

Develop and communicate innovation briefs, project updates, and strategic recommendations to drive cross-functional alignment and decision-making.

Partner closely with Technical Development and cross-functional teams to drive product development, ensuring initiatives meet key stage-gate milestones and ship on time.

Collaborate with the Global Creative team, delivering clear creative briefs and establishing the visual direction, product storytelling, and design elements for assigned Color Themes and Retail Innovation projects.

Conduct ongoing competitive analysis to identify emerging trends, new technologies, and opportunities to strengthen OPI’s position in the nail category.

Partner with Global Trade Marketing and key markets to ensure innovation is fit for market needs and supported by strong go-to-market and activation plans.

Collaborate with Digital & Social, PR/Influencer Marketing, Education, and Global Markets to develop marketing launch, sustain & support strategies for new product and commercial initiatives.

QUALIFICATIONS

5+ years relevant work experience in marketing, product development or brand management, preferably in the beauty or fashion industry (nail industry a plus)

• A bachelor's degree is required, and an MBA is preferred.

Strong strategic skills and data analytic skills

Digitally savvy with an eye for beauty and trends

Must be a self-starter and be able to act with agility. Nail market is constantly evolving. Will need to be able to stay focused on key priorities but also adapt quickly to a changing landscape.

Strong presentation and communication skills

Ability to work alongside and present to senior management

Operational discipline, attention to detail and accuracy & financial acumen.

Driven leader with strong sense of ownership, accountability, and collaboration skills (win for the team)

Proficient computer knowledge - MS Office (specifically Excel, PowerPoint)

Preferred knowledge and experience across core areas of brand management (global, local, media planning including digital, influencer marketing, market analysis, market research, creative feedback, P&L management, marketing plans development).

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $110,000-$120,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

NOTICES

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.

If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email [e-mail] . This email account will not respond to inquiries regarding the status of a candidate’s application.

Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.