Brand Manager, Beverage

Green Thumb Industries; Chicago (IL); Hybrid; USD 85,000 - 110,000; Full time

Job summary

A leading company in the cannabis industry is seeking a creative and strategic Brand Manager to enhance brand visibility for their THC beverage line. This hybrid role, based in Chicago, involves managing marketing campaigns, conducting market research, and collaborating closely with internal teams to deliver exceptional consumer experiences. The ideal candidate has a Bachelor's degree and over four years of brand management experience, coupled with strong analytical and communication skills.

Qualifications

• 4+ years of experience in brand management or marketing, preferably in the CPG industry.
• Strong understanding of marketing and brand engagement.
• Ability to travel up to 50%.

Responsibilities

• Develop and execute brand strategies for THC beverages.
• Manage marketing campaigns and enhance brand visibility.
• Conduct market analysis and report on brand performance.

Skills

Brand Development

Consumer Engagement Strategies

Project Management

Analytical Skills

Communication Skills

Education

Bachelor's degree in Marketing, Business or related field

Job description

The Role

As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. This is an exciting opportunity to shape the identity of a new brand in the emerging THC beverage space. If you are a strategic thinker with a passion for building brands and delivering exceptional consumer experiences, we want to hear from you!

The Brand Manager will play a key role in supporting the development and execution of brand strategies for our THC-infused beverage brand(s). This role will focus on enhancing brand visibility, consumer loyalty, and market presence, contributing to the broader mission of delivering unique, memorable brand experiences. You will collaborate with internal teams to execute beverage-specific brand initiatives, manage marketing campaigns, and drive engagement across various consumer touchpoints.

This is a hybrid position based out of our Chicago, IL office. The role requires travel up to 50%.

Responsibilities

Brand Strategy Support

• Assist in developing and executing a beverage brand positioning strategy to resonate with target audiences.
• Contribute to the planning of brand initiatives to increase visibility and strengthen brand presence.
• Support maintaining brand consistency across all consumer touchpoints, ensuring alignment with broader brand standards and messaging.

Campaign & Activation Management

• Support the creation and management of brand communications across owned channels, including social media, web, and POS/merch.
• Assist in designing and executing consumer-facing marketing campaigns, such as in-store activations and digital promotions.
• Collaborate with Brand and Events teams to activate the beverage brand at events, retail locations, and other experiential opportunities.
• Coordinate with creative agencies and internal teams to support campaign delivery and engagement.

Market Research & Insights

• Assist in conducting market analysis to monitor consumer preferences, trends, and competitor activity within the THC and broader beverage categories.
• Help generate insights to inform strategic decisions and identify opportunities for growth.
• Monitor and report on brand performance, including consumer perception and campaign effectiveness.

Cross-Functional Collaboration

• Work closely with Trade Marketing, Sales, and Compliance teams to ensure marketing initiatives align with brand standards and regulatory guidelines.
• Collaborate with internal and external stakeholders to maintain consistency in brand messaging and consumer experiences.
• Support training initiatives for the sales team to ensure alignment with brand knowledge and key messaging.

Budget & Resource Management

• Assist in managing the brand marketing budget, ensuring resources are allocated efficiently to maximize campaign ROI.
• Track spending and ensure alignment with marketing objectives and company financial targets.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field preferred
• 4+ years of experience in brand management or marketing, preferably in the CPG industry
• Strong understanding of marketing, brand development and consumer engagement strategies.
• Ability to manage projects and execute campaigns in a fast-paced environment.
• Solid analytical skills and a data-driven approach to decision-making.
• Excellent communication and collaboration skills with the ability to work effectively across teams.
• Ability to travel up to 50%

Additional Requirements

• Must pass any and all required background checks
• Must be and remain compliant with all legal or company regulations for working in the industry
• Must possess valid driver’s license
• Must be a minimum of 21 years of age

#LI-HYBRID

The pay range is competitive and based on experience, qualifications, and/or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range $85,000 — $110,000 USD