Brand Manager and Graphic Designer

Cornerstone University; Grand Rapids (MI); On-site; USD 50,000 - 75,000; Full time

Job summary

Cornerstone University is seeking a Brand Manager and Graphic Designer for the WCSG team in Grand Rapids, MI. You will grow brand awareness by creating marketing visuals, donor communications, and event materials, while maintaining the WCSG brand and serving as webmaster for the station’s online presence.

You will collaborate with the Director of Marketing and Events, design for web/print, manage merchandise, and contribute to campaigns and sponsored events.

Qualifications

• Associate’s or Bachelor’s degree in graphic design or marketing or related field; 1–2 years in graphic design/marketing.
• Proficient with Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Canva; able to design for web and print.
• Strong written and verbal communication; ability to collaborate with teams and stakeholders.
• Excellent organizational and planning abilities; attention to detail and deadlines.

Responsibilities

• Maintain WCSG brand standards and brand manual.
• Design external visuals for WCSG and donor communications.
• Develop and maintain WCSG website and app visuals; assist with SEO/accessibility.
• Oversee merch/apparel design for listener giveaways and partnerships.
• Coordinate with Director of Marketing and Events on campaigns and events.

Skills

People-oriented

Excellent written and verbal comms

Strong organizational skills

Social media basics

Education

Associate’s or Bachelor’s degree in graphic design or marketing

Tools

Adobe Creative Suite (InDesign, Photoshop, Illustrator)

Canva

Microsoft Teams

Job description

JOB TITLE

Brand Manager, Graphic Designer

REPORTS TO

Director of Marketing and Events

DEPT

WCSG

LOCATION

WCSG Building, Grand Rapids MI

SUMMARY

The Brand Manager and Graphic Designer is responsible for growing brand awareness for WCSG by creating graphic design elements for marketing materials, donor communications, business partnerships, and radio-sponsored and co-sponsored events. This person will also assist in the development and maintenance of the WCSG Brand and is the Webmaster for WCSG.

DUTIES AND RESPONSIBILITIES

Visual Brand Manager

Maintains the WCSG brand manual and overall brand standards

Designs all external facing visuals for WCSG

Files and maintains WCSG trademarks

Assists the Director of Marketing and Events with any major brand changes

Selects and designs WCSG merch and apparel for listener giveaways, donors and sales

Maintaining the brand on the WCSG Website and App

• Creating graphics for web and app
• Creating webpages
• Updating pages and navigation
• Making improvements to SEO, AEO, and accessibility
• Developing an ecommerce site; experience with Shopify or Printful (or other print-on-demand) would be helpful

Teams project manager for Marketing and Events

• Using Microsoft Planner to assign tasks to various team members for cross-departmental projects/campaigns
• Working with vendors for print, billboards and WCSG merch: getting quotes, approving proofs, troubleshooting when issues arise

Develops Graphic Design for:

Marketing materials for WCSG

Digital and print materials needed for sponsored activities, events, contests, and service projects

Donor development and business partner communication and marketing materials.

Emails

Other Duties as Assigned

Work at WCSG sponsored events such as the Father Daughter Banquet, Back to School Celebration, Ice Cream stops, and concerts

Represent WCSG at CU events and activities

Assist in developing events that also serve as non-traditional revenue opportunities as needed

REQUIRED KNOWLEDGE, SKILLS and ABILITIES

Associate’s or Bachelor’s degree in graphic design, or marketing or related field and/or a minimum of 1-2 years’ experience in graphic design/marketing work

Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator), Canva, and Microsoft Teams

People-oriented team player

Excellent written and verbal communication skills

Highest standard of personal and professional integrity

Self-motivated

Ministry/service orientation

Strong organizational and planning skills

Understanding of social media platforms (Facebook, Instagram, LinkedIn, YouTube) is helpful

ESSENTIAL QUALIFICATIONS

• A personal relationship with Jesus Christ and an active Christian commitment.
• A theology that supports the values and mission of Cornerstone University core commitments evidenced by an ability to affirm and sign the university’s doctrinal statement, “The Cornerstone Confession.”
• Four other foundational pillars, along with the university’s mission and confession, form Cornerstone’s Core Commitments.
  • The Cornerstone Christian World View
  • The Cornerstone Academic Vision
  • The Cornerstone Beautiful Christian Community
  • The Marriage and Human Sexuality Position Statement

These core commitments convey who we are, what we believe and how we live and work together in community. Employees are expected to faithfully attend an evangelical and biblical church whose core beliefs and practices are consistent with Cornerstone’s confession and core commitments.