Brand Manager

TalkingRain Beverage Company; Town of Preston (WI); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Vacation and PTO

Relocation available

401k with matching

Onsite gym

Hybrid/onsite options

Competitive health benefits

Job summary

Talking Rain Beverage Company in Preston, WA is seeking a Senior Brand Manager to lead the Sparkling Ice caffeine brand. You will shape vision, strategy, and execution, collaborating with sales, R&D, supply chain, and finance to drive growth.

The ideal candidate has 4-6 years in product/brand management in a CPG environment, a Marketing degree, strong analytics, and the ability to travel 1-3 times per quarter. The role offers a competitive base salary, annual bonus, and extensive benefits.

Qualifications

• 4-6 years of product/brand management experience in a CPG environment.
• Bachelor’s degree in Marketing or equivalent required.
• Strong analytics and ability to translate data into strategy.
• Experience leading cross-functional projects and teams.

Responsibilities

• Develop long-term brand vision and strategies across sales, shopper marketing, supply chain, and finance.
• Own the annual brand business plan and KPIs.
• Measure KPIs and act on learnings from marketing investments.
• Lead marketing strategy with agencies on messaging and comms.
• Translate brand plans into national sell stories with sales.
• Collaborate with Insights to identify gaps and growth opportunities.
• Oversee packaging and product development briefs through commercialization.
• Provide brand inputs to volume forecasts and demand planning.
• Monitor competition and category trends and advise the team.
• Perform other responsibilities as assigned.

Skills

Brand management

CPG experience

Cross-functional collaboration

Analytical skills

MS Excel

Education

Bachelor’s degree in Marketing or equivalent

Tools

Syndicated Data (IRI)

Microsoft Office

Job description

WHO WE ARE

We’re Talking Rain Beverage Company, we create better-for-you beverages featuring great flavors and colors from natural sources. We live life in full flavor and believe the world should too. We create connections with every sip of our iconic Sparkling Ice, Sparkling Ice Caffeine, Sparkling Ice Energy, and Popwell. When it comes to success, we know we’re only as strong as our team. That's why we're an equal-opportunity employer. We value diversity and practice inclusivity, hiring great people who enhance our company. Our Rain Makers are our most important asset. That’s why we invest in them with benefits and development opportunities that reflect just how much we value them.

WHAT YOU’LL DO

Every single day, our Marketing team searches for surprising and refreshing ways to create connections with our customers and consumers. You’ll lead the vision, strategy, and execution for the Sparkling Ice Caffeine brand—identifying growth opportunities, developing long-term plans, and driving performance across key business and marketing KPIs. You’ll collaborate cross-functionally to bring strategies to life, ensuring alignment across marketing, sales, R&D, supply chain, and finance. It’s a chance to shape brand direction, deliver measurable results, and make a direct impact on Talking Rain’s success.

• Develop and recommend the long-term vision and key strategies for the brand with a wide scope encompassing cross-functional areas including sales, shopper marketing, supply chain, sales, and finance.
• Develop and own the annual brand business plan to deliver on key Brand KPIs.
• Measure key brand, financial, and marketing investment KPIs while taking action against learning.
• Lead the development of a marketing strategy that helps deliver brand KPIs and partner with our creative and media agencies on messaging and communication strategies.
• Translate the annual brand plan into a national sell story in partnership with sales.
• Collaborate with Insights team to identify product offering gaps and valuable consumers insights to drive portfolio strategy and brand growth through the innovation pipeline.
• Lead the development of packaging and product development briefs and manage the innovation process through commercialization.
• Provide brand‑level inputs to the volume forecast and demand planning process, flagging risks and opportunities to plan.
• Monitor competitive activity and category trends; bring implications and recommendations to the team.
• Complete other responsibilities as assigned.

We spark joy with every sip.

As a young, fast-growing company, we’re still creating and refining the systems that will fuel our future growth. Onsite presence is beyond collaboration, and here is why onsite presence matters: Drive Innovation through Proximity– Supporting innovation and new product development with R&D through tasting sessions, competitive product evaluations, and formula explorations. Speeds decision-making– Collaborating in a fast-paced environment to capture the essence of our products and drive impactful marketing strategies. Strengthens cross-functional execution– Lead commercialization meetings where PMO, Supply Chain, R&D, and Finance need to resolve tradeoffs together in one room.

Reports to: Director, Brand Marketing

Location: Onsite at our Preston, WA office 4 days a week

Annual Bonus Potential: 10% - Eligibility is based on the company hitting annual financial targets.

Base Salary: $120,000 - $150,000 (depending on experience) Note: New hires typically receive between minimum and midpoint, however, we may go slightly higher based on experience, internal equity and market.

WHAT YOU BRING

• 4-6 years of product/brand management experience, ideally with a Consumer Packaged Goods (CPG) company.
• Bachelor’s degree in Marketing or equivalent experience.
• Demonstrated experience leading project and program efforts to completion.
• Strong analytical/reporting skills with proficiency in the Microsoft Office suite (e.g., Outlook, PowerPoint, Excel).
• Experience with end-to-end product development and commercialization processes.
• Experience with Syndicated Data (IRI preferred).
• Familiarity with traditional trade channels: food, mass, club, and convenience.
• Comfort working in a fast paced, cross-functional environment.
• Ability to balance multiple priorities and meet deadlines.
• Strong communication skills.
• A willingness to navigate change and ambiguity.
• A passion for the consumer.
• Ability to travel 1-3 times per quarter, based on business need.

We are Accountable for Results

We make clear commitments, follow through, and take responsibility for outcomes. We trust each other to do great work and support one another when things get tough.

We Innovate with Curiosity

Curiosity fuels everything we do, and innovation is core to who we are. This drives our competitive edge. Rain Makers ask questions, test ideas, and move with intention. We don’t wait for perfect. We try, learn, adjust, and grow.

We Embrace Change

Growth requires adaptability. We are resilient, agile, and energized by what’s next. Those who thrive at Talking Rain are excited by momentum, not intimidated by it.

We Are One Team

We’re better together, and our differences make us stronger. We’re all about diverse perspectives, real relationships, and authenticity at work. Ideas are welcome and encouraged. We compete externally and align internally, engaging the right people and ideas to move the business forward. Collaboration here is active, not passive. We commit. We deliver. Together.

WHAT WE OFFER

• Three Weeks of Vacation per calendar year.
• And that’s just to start! Spend some time with us, and you’ll accrue an additional week every few years, depending on your exempt status!
• FMLA qualifying Rain Makers receive six weeks of paid parental leave. Parents get to spend time at home bonding with their new addition (whether it arrives by birth, fostering, or adoption). For birth mothers, additional time is provided for medical leave. Depending on the state in which you reside, additional time may also be available for parents who do not require medical leave.
• Flexibility Stipend. For eligible Rain Makers, spend this extra monthly stipend as you wish, but know it’s intended to contribute to things like your phone, internet or other business uses while working remotely or needs outside of normal working hours.
• Relocation: Relocation Available (when available)
• Onsite and Hybrid Rain Makers: Get paid to carpool! Drive to work with another Rain Maker every week at least 2X a week and receive mileage reimbursement.
• 401k with Immediate Vesting. With matched contributions and investment customization, we’ll help build a plan to reach your goals.
• Fitness Reimbursements. We’re all about going the extra mile, so we provide reimbursements for community events and competitions like fun runs, triathlons, and cycling tours.
• Rain Makers may also enjoy access to our on-site gym in Preston complete with a personal trainer 2 days per week.
• Medical/Dental/Vision. Not only do we offer it, but our plans are excellent and flexible to your needs. And one is even free for our Rain Makers!
• Vehicle Program – Field Sales Specialist – Mileage is reimbursed at the IRS rate
• Field Sales Managers and Market Managers – Company car or vehicle stipend included!
• Regional Sales Managers and Sales Directors – We use the leader in vehicle reimbursement solutions, Motus.
• This program provides a monthly fixed and variable rate that adheres to IRS guidelines for the business use of personal vehicles.
• Please note, eligibility for our full benefits package is based on an average of 30+ hours per week in regular (not temporary) positions.

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If you're looking for your new home

If you're looking for your new home, a place where you'll be empowered to make an impact, visit our website to learn more about the people and events that helped form the company we are today and will be tomorrow.

Mission:

Creating connections with every sip!