Associate Brand Manager

TalkingRain Beverage Company; Town of Preston (WI); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Three weeks vacation

Paid parental leave

401(k) with company match

On-site gym access

Job summary

Talking Rain Beverage Company is looking for a marketing professional to design and implement strategies that commercialize innovative products like Sparkling Ice. The role requires 2–4 years of experience in brand or product management and strong analytical skills.

Key responsibilities include collaborating on product development and executing sales support programs. Benefits include three weeks vacation, paid parental leave, and medical coverage.

Qualifications

• 2–4 years in brand, marketing, or product management within a CPG company.
• Strong analytical and reporting skills with Microsoft Office proficiency.
• Ability to balance multiple priorities in a fast-paced environment.

Responsibilities

• Design and implement marketing strategies for consumer-driven products.
• Analyze data sets and recommend enhancement plans to improve margins.
• Collaborate with Insights team on product development.

Skills

Brand management

Marketing

Product management

Analytical skills

Communication skills

Project management

Education

Bachelor’s degree in Marketing

Tools

Microsoft Office

Syndicated data (IRI preferred)

Job description

We’re Talking Rain Beverage Company, an equal‑opportunity employer.

Responsibilities

• Design and implement effective marketing strategies to commercialize innovative, consumer‑driven products for Talking Rain and Sparkling Ice.
• Execute sales, retailer, and consumer support programs.
• Analyze diverse data sets, transform brand metrics into sales materials, and recommend plans to enhance margins.
• Collaborate with the Insights team and support packaging and product development throughout the entire lifecycle.
• Build business cases and provide recommendations related to packaging, promotions, and other key initiatives that drive business results.
• Support innovation through tasting sessions, competitive product evaluations, and formula explorations with key stakeholders.
• Complete other responsibilities as assigned.

Qualifications

• 2–4 years of experience in brand, marketing, or product management, ideally within a consumer‑packaged goods (CPG) company.
• Bachelor’s degree in Marketing or equivalent experience.
• Demonstrated experience leading projects and programs to completion.
• Strong analytical and reporting skills, with proficiency in Microsoft Office (Outlook, PowerPoint, Excel).
• Experience with end‑to‑end product development and commercialization processes.
• Experience with syndicated data (IRI preferred).
• Familiarity with traditional trade channels (food, mass, club, convenience) and e‑commerce.
• Ability to work in a fast‑paced, cross‑functional environment and balance multiple priorities.
• Strong communication skills and willingness to navigate change and ambiguity.
• Passion for the consumer and a creative mindset.
• Comfortable using data throughout the role and building financial models.
• Ability to travel 1–3 times per quarter, based on business need.

Benefits

• Three weeks vacation per calendar year, increasing with tenure.
• Paid parental leave (up to six weeks) under FMLA.
• Flexibility stipend for remote work and out‑of‑hours needs.
• Relocation assistance when available.
• 401(k) with immediate vesting and company match.
• Medical, dental, and vision coverage (including free eligibility for many employees).
• Vehicle program and mileage reimbursement.
• On‑site gym access with personal trainer and fitness reimbursements.