Brand Manager

MMC; Summit (NJ); On-site; USD 90,000 - 130,000; Full time

Job summary

MMC in Summit, NJ is seeking a global brand leader to develop and execute a multi-year strategic plan anchored in the US lead market, enabling scalable growth across North America, EMEA, LATAM and APAC.

You will launch new products with GTM plans, shape worldwide and locally adaptable marketing communications, analyze performance across markets, collaborate with cross-functional teams, and guide artwork and claims approvals for US execution while coordinating with OUS regions.

Responsibilities

• Developing and implementing a multi-year strategic business plan anchored in the US lead market while enabling scalable growth across North America, EMEA, LATAM, and APAC.
• Launching new products and building go-to-market plans, including pricing and merchandising strategies, adaptable across priority global markets.
• Contributing insights on business case inputs for the longer-term innovation pipeline, including opportunities to support deployment and market-specific needs.
• Crafting globally consistent, locally adaptable marketing communications and impactful media plans with external agencies, the Content & Communications team, and regional partners.
• Diagnosing and analyzing business performance across the US lead market and key global markets to inform activation planning and post-campaign reporting.
• Partnering with Consumer Business Intelligence teams to uncover insights across priority markets that drive business recommendations.
• Owning workflow for foundational display artwork and claims approvals to support US execution while coordinating with regional markets.
• Collaborating with cross-functional partners to coordinate activities and attain short- and long-term sales and profit commitments.

Job description

• Developing and implementing a multi-year strategic business plan for your brand that is anchored in the US lead market while enabling scalable growth across North America, EMEA, LATAM, and APAC.
• Launching new products and building comprehensive go-to-market plans, including pricing and merchandising strategies, that can be adapted across priority global markets.
• Contributing insights on business case inputs for the longer-term innovation pipeline, including opportunities to support OUS deployment and market-specific needs.
• Crafting globally consistent, locally adaptable marketing communications (e.g. Sampling, Healthcare Professionals, Consumer Promotions planning, Budget management, R&D claims, etc) and impactful media plans with external agency partners, the Content & Communications team, regional partners, and the Megabrand team.
• Diagnosing and analyzing business performance across the US lead market and key global markets to ensure sufficient new product tracking and post-campaign reporting to inform activation planning.
• Partnering with Consumer Business Intelligence partners to uncover category, competitor, consumer, and retail customer insights across priority markets that drive business recommendations.
• Own workflow for foundational display artwork and claims approval process, ensuring materials support US execution while considering requirements for EMEA, LATAM, APAC, and other OUS markets, as well as partner with team on forecasting inputs.
• Collaborating with cross-functional partners including Customer Strategy, Innovation, Sales, Finance, Regulatory, Legal, Global, Supply Chain, Demand Planning, regional market teams, and the OUS deployment lead to coordinate team activities/projects and attain short- and long-term sales and profit commitments.