Brand Manager

Tyson Foods, Inc.; Springdale (AR); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Paid time off

401(k) plan

Health benefits

Dental & Vision

Job summary

Tyson Foods, Inc. seeks a Brand Manager to own the financial and strategic performance of an assigned category within the Food Service or Retail Business Unit.

You will manage P&L, pricing, and category growth while leading cross-functional teams to optimize market share and product innovation. Responsibilities include developing marketing plans, coordinating with sales and supply chain, and guiding innovation from concept through launch.

Qualifications

• Own full P&L responsibility for assigned category.
• Develop business objectives and marketing plans for assigned brands or categories.
• Monitor performance and forecast accuracy to adjust plans as needed.
• Lead pricing strategy and evaluate pricing performance and profitability.

Responsibilities

• Develop business objectives and marketing plans for assigned brands, categories, or channels, aligning to enterprise goals while delivering against volume, financial, margin, and share objectives.
• Monitor business performance, forecast accuracy, and marketplace dynamics to ensure plans are tracking against goals; recommend and implement corrective actions as needed.
• Own full P&L responsibility for assigned category; manage budgets and financial performance to meet or exceed AOP.
• Lead marketing strategies and cross-functional collaboration to execute plans and drive growth.

Skills

P&L management

Budget management

Cross-functional leadership

Strategic planning

Pricing strategy

Forecasting

Communication

Tools

Microsoft Excel

Power BI

PowerPoint

Outlook

Job description

Job Summary

The Brand Manager owns the financial and strategic performance of an assigned category or product portfolio within the Food Service or Retail Business Unit. This role is accountable for P&L results, pricing, and category growth, while leading cross-functional teams to optimize market share, brand performance, and innovation execution. This role requires an advanced understanding of operational capabilities, capacity constraints, cost structures, and supply risks to drive informed decision-making, mitigate exposure, and achieve profit and volume objectives.

Essential Duties and Responsibilities

• Develop business objectives and marketing plans for assigned brands, categories, or channels, aligning to enterprise goals while delivering against volume, financial, margin, and share objectivesMonitor business performance, customer activity, forecast accuracy, and marketplace dynamics to ensure plans are tracking against goals; recommend and implement corrective actions as neededOwn full P&L responsibility for assigned category. Manage category budgets and financial performance to meet or exceed AOP objectives. Analyze financial performance drivers and implement corrective actions as needed.Translate strategic priorities into executable business plans with clear financial outcomes. Lead pricing strategy and evaluate pricing performance, margin outcomes, and competitive positioning. Ensure pricing decisions align with cost structures, customer strategies, and profitability targets.Lead marketing strategies that position the Brand and products as operator-focused solutions across priority channels, customer segments, and sales platformsPartner with internal marketing, agency, digital, culinary, and sales enablement teams to convert strategy into customer-facing tools, operator content, channel activation, and selling materialsLead innovation and product commercialization plans from concept through business case, feasibility validation, product and packaging development, customer sell-in, launch execution, and in-market performance trackingBuild strong relationships with cross-functional partners to remove barriers, align priorities, and help bring new products, customer programs, and growth initiatives to life across the enterpriseWork closely with field sales, customer teams, distributors, and operators to understand business needs, support customer meetings, strengthen sell-in stories, and integrate customer strategy into brand and business plansManage volume forecasts for assigned brands, categories, or channels by coordinating with demand planning, supply planning, sales, and business teams to improve forecast accuracy and service executionProactively partner with Sales Strategy and Planning to identify opportunities, develop action plans, support field execution, and deliver against business objectivesManage brand, channel, and customer support budgets, including sales materials, operator activations, samples, innovation support, and marketing investment tied to assigned responsibilities

Special Job Competencies

• Advanced P&L and budget management expertise. Deep understanding of supply chain, cost structures, marketing strategy, and operational trade-offs
• Strong project leadership and decision-making skills
• Leads and influences senior cross-functional stakeholders.
• Communicates complex financial and strategic concepts clearly to leadership audiences.
• Advanced proficiency in Microsoft Excel, PowerPoint, and Outlook
• Strong working knowledge of Power BI, pricing, and/or inventory management systems

Supervisory

• May directly supervise 1-2 team members.

Travel

• 15-20%

Position Specific Requirements

• Must reside in the United States to be considered.
• Sponsorship is not available for this position.
• Relocation Assistance Eligible:Yes
• Work Shift:1ST SHIFT (United States of America)
• Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.
• The successful candidate(s) must be willing and able to perform the physical requirements of the job with or without a reasonable accommodation.
• Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.
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• paid time off
• 401(k) plans
• affordable health, life, dental, vision and prescription drug benefits
• and more.
• Unsolicited Assistance: Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.