Brand Manager

OE Wheels, LLC; Sarasota (FL); On-site; USD 90,000 - 120,000; Full time

Job summary

OE Wheel Distributors, LLC is seeking a dynamic Brand Manager to lead growth and market presence of our OE Wheels replica brand and aftermarket lines 4PLAY and DEFIANT. This role blends strategy, storytelling, and hands-on execution in the automotive aftermarket.

You will shape brand strategy, manage content and campaigns, and lead a small team and external contractors. The ideal candidate has 5+ years in brand/product marketing, strong analytics, and a hands-on leadership style.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of brand management, product marketing, or category management experience; automotive aftermarket industry experience strongly preferred.
• Proven success in building or managing consumer brands with measurable revenue growth and increased brand awareness.

Responsibilities

• Develop and execute brand strategies that differentiate our replica and aftermarket wheels and reach target audiences.
• Refine brand positioning, messaging, and value propositions across B2C and B2B; integrate into marketing, sales, and website.
• Lead the development of creative and content for marketing and sales across channels (social, website, catalogs, videos, trade shows).
• Manage brand presence across digital and retail channels; track KPIs and ROI to inform decisions.

Skills

Strategic thinker

Creative mindset

Strong communicator

Analytical

Collaborative leader

Player/Coach

Entrepreneurial

Education

Bachelor's degree in Marketing or related field

Tools

GA4 Analytics

Digital marketing platforms

Job description

Location: Onsite (Sarasota, FL)
Reports To: Chief Marketing Officer (CMO)

About the Role

OE Wheel Distributors, LLC is the trusted leader in replica and aftermarketwheel manufacturing and design, offering the largest replica selection in themarket for all major vehicle makes and models. Our mission is to provide exceptional customer experiences and a supportive culture through our daily interactions, while inspiring passion and loyalty by creating high-qualityproducts, and building innovative brands and designs. We are seeking a dynamic Brand Manager to lead the growth, positioning,and market presence of our OE Wheels replica brand and aftermarket wheelbrands, 4PLAY® Wheels and DEFIANT® Wheels. This role requires a uniquebalance of strategic brand development, creative storytelling, and hands-onexecution. The ideal candidate will have deep knowledge of the automotiveaftermarket, an eye for design and consumer trends, and the ability to drivebrand awareness, loyalty, and sales.

About You

• You are a strategic thinker with a creative mindset.
• You are a strong communicator, able to inspire both internal teams and external partners.
• You are analytical and data-driven, using performance metrics and research to inform insights and decision making.
• You are collaborative leader with cross-functional team experience.
• You are accountable and take pride and ownership in your work and the outcomes.
• You are Player/Coach - both a hands on executor and a manager of junior level employees and contractors.
• You need little direction and can naturally apply structure and frameworks to accelerate results.
• You are entrepreneurial with a natural drive and desire to shape business strategy, direction and outcomes.

What You’ll Do

Brand Strategy & Positioning

• Develop and execute brand strategies that differentiate our replica and aftermarket wheels and reach unique target audiences and personas and contribute to measurable sales and margin growth.
• Refine brand positioning, messaging, and value propositions across B2C and B2B, and incorporate into marketing, sales communication and the website.
• Conduct market and competitive analysis to identify trends, opportunities, and whitespace for brand growth.
• Conduct customer research (surveys, focus groups, wholesale feedback) to understand preferences, buying triggers, and brand perception.
• Translate insights into actionable recommendations for brand, ecommerce, and sales teams.
• Partner with the e-commerce manager to support new product introductions, ensuring brand consistency across all channels.

Content & Creative

• Lead the development of all creative and content needed for marketing and sales (social media, website, product catalogs, videos, photography, trade shows, etc.).
• Manage photo and video shoots.
• Source and manage influencers to augment content for social media.
• Ensure all assets reflect the brand’s voice, style, and differentiation in the aftermarket wheels space.
• Drive storytelling that connects emotional appeal (vehicle styling, lifestyle) with technical fitment benefits (bolt‑on, OEM compatibility, performance).
• Develop campaigns designed to reach specific buyer personas for individual brands.

Marketing Execution & Performance

• Manage brand presence across digital (website, Amazon, social, paid media) and retail/wholesale channels.
• Develop, implement and own a platform‑specific strategy for organic and paid social media that supports full funnel marketing (brand building and sales conversions) and contributes to measurable sales growth.
• Track KPIs such as brand awareness, engagement, sales performance, and ROI of campaigns and use performance metrics to drive decision making.
• Partner with the wholesale team to develop collateral, product catalogs, trade show presence and any other materials needed to support sales.

Team Management

• Lead, manage and coach one direct report and a small team of external contractors.
• Collaborate cross-functionally at all levels of the organization.

What We are Looking For

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of brand management, product marketing, or category management experience; automotive aftermarket industry experience strongly preferred.
• Proven success in building or managing consumer brands with measurable revenue growth and increased brand awareness and preference in target customer segments.
• Proven ability to manage the development of content (social media, website, product catalogs, videos, photography, trade shows, etc.), for multiple brands, including managing photo and video shoots and directing and managing multiple contractors.
• Proven success in executing a full funnel social media strategy.
• Strong understanding of digital marketing and e-commerce.
• Excellent project management skills - able to balance strategic vision with day‑to‑day execution.
• Advanced understanding of digital analytics (including GA4) and digital marketing technologies.
• Exceptional problem‑solving, leadership, and strategic planning abilities.

Why Join Us

• Play a pivotal role in the growth of leading aftermarket wheel brands.
• Influence strategic decisions that directly drive sales growth and customer experience.
• Be part of a collaborative, entrepreneurial culture where your work has visible impact.
• Competitive compensation, benefits, and performance incentives.