Brand Manager

SILAC Insurance Company; Salt Lake City (UT); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical plans

Dental & Vision

401(k) plan

Parental leave

Volunteer time

Tuition reimbursement

Birthday pay

Job summary

SILAC Insurance Company in Utah is seeking a Brand Manager to own brand strategy, identity and creative expression across audiences and touchpoints. This hands-on role requires directing internal and external resources and moving work forward quickly.

You will lead implementation of the evolving brand identity, set standards for campaigns, digital experiences and sales materials, and collaborate with Marketing Content and UX teams to ensure a cohesive brand experience.

Qualifications

• 7–10 years of experience in brand marketing, brand management, creative strategy or a related discipline.
• Demonstrated experience implementing, evolving or managing a corporate brand.
• Strong creative judgment and demonstrated high-quality brand work.
• Experience directing designers, agencies and external creative partners.
• Ability to translate brand strategy into practical execution.
• Strong prioritization and decision-making skills.
• High bias to action and comfort operating in a changing environment.

Responsibilities

• Own SILAC's brand strategy, identity, standards and governance.
• Lead implementation and management of SILAC's visual identity and brand standards.
• Establish creative direction and a consistent quality bar across campaigns, product marketing, digital, presentations, events and Sales materials.
• Translate brand standards into practical templates, tools and guidelines that enable consistent execution.
• Lead prioritization and migration of existing materials into the new SILAC brand.
• Direct agencies, designers and other external creative resources.
• Partner with the Marketing Content Manager to ensure brand messaging cohesion.
• Partner with UX/Digital Experience to create a consistent brand experience across digital touchpoints.
• Review priority creative work for brand consistency and quality.
• Identify opportunities to streamline production through templates, AI and self-service while protecting the brand.
• Manage brand assets and related governance, including trademark usage.
• Help determine the right long-term model for internal versus external creative production.

Skills

Brand marketing

Brand management

Creative strategy

Agency management

Execution of brand strategy

Prioritization

Decision making

Adaptability

Education

Bachelor's degree in Marketing, Communications, Design or related field

Job description

About SILAC
SILAC Insurance Company is one of the fastest-growing insurance companies in the nation and continues to be a top contender in the industry. SILAC offers industry-leading annuity products that help individuals prepare for retirement. Teams can align around a shared vision of providing clean, simple & competitive products for clients, delivering best-in-class service to agents & business partners, and propelling the success of our employees.

About SILAC
SILAC Insurance Company is one of the fastest-growing insurance companies in the nation and continues to be a top contender in the industry. SILAC offers industry-leading annuity products that help individuals prepare for retirement. Teams can align around a shared vision of providing clean, simple & competitive products for clients, delivering best-in-class service to agents & business partners, and propelling the success of our employees.
With a fast-growing team of more than 300 employees, we are committed to remaining adaptable, innovative, and trustworthy for our clients, agents, and employees.
We hold true to our core values:

• Adaptability & Continuous Improvement
• Transparency & Trust, Honesty & Integrity
• Teamwork & Collaboration
• Gratitude & Compassion

At SILAC Insurance Company, we welcome and encourage diversity and are dedicated to creating an environment and culture that is respectful and inclusive for everyone.
Brand Manager
Department Overview: SILAC's Marketing team is helping shape the company's next chapter of growth. We bring together brand, product marketing, digital experiences and agent engagement to make it easier to understand and do business with SILAC. It's an exciting time to join the team and help build what comes next.
Job Overview: The Brand Manager will own SILAC's brand strategy, identity and creative expression, shaping how the company shows up across every audience and touchpoint.
This role will lead implementation of SILAC's evolving brand identity, establish creative direction and ensure consistent, high-quality execution across marketing, digital, Sales and corporate communications. This is a hands-on role for someone who combines strong creative judgment with the ability to establish standards, direct internal and external resources, and move work forward quickly.
Job Details
Full Time or Part Time: Full-Time
Standard Hours Per Week: Monday - Friday, 40 hours/week
Schedule Type: In-Office, Remote, Hybrid
Key Responsibilities

• Own SILAC's brand strategy, identity, standards and governance.
• Lead implementation and management of SILAC's visual identity and brand standards.
• Establish creative direction and a consistent quality bar across campaigns, product marketing, digital, presentations, events and Sales materials.
• Translate brand standards into practical templates, tools and guidelines that enable consistent execution.
• Lead prioritization and migration of existing materials into the new SILAC brand.
• Direct agencies, designers and other external creative resources.
• Partner with the Marketing Content Manager to ensure SILAC's visual identity and messaging come together as one consistent, differentiated brand experience.
• Partner with UX/Digital Experience to create a consistent brand experience across digital touchpoints.
• Review priority creative work for brand consistency and quality.
• Identify opportunities to streamline production through templates, AI and self-service while protecting the brand.
• Manage brand assets and related governance, including appropriate trademark usage.
• Help determine the right long-term model for internal versus external creative production.

Job Requirements
Who you are:
Required

• 7–10 years of experience in brand marketing, brand management, creative strategy or a related discipline.
• Demonstrated experience implementing, evolving or managing a corporate brand.
• Strong creative judgment and demonstrated high-quality brand work.
• Experience directing designers, agencies and external creative partners.
• Ability to translate brand strategy into practical execution.
• Strong prioritization and decision-making skills.
• High bias to action and comfort operating in a changing environment.

Desired

• Financial-services or annuity experience strongly preferred.
• Bachelor's degree in Marketing, Communications, Design or related field preferred.

Success Looks Like

• SILAC develops a distinctive, consistent and credible brand that employees and advisors are proud to represent, with a scalable model for maintaining quality and consistency across the organization.

BENEFITS:

• Medical Plans, including FSA and HSA
• Dental and Vision
• 401(k) (Roth and Traditional)
• Pet Insurance
• Parental Leave
• Paid Time and Sick Time off
• 10 Paid Holidays and 1 Birthday Pay
• Paid Volunteer Time
• College Tuition Reimbursement

Communication during the recruitment process regarding interview requests or job offers will come directly from a recruiting team member with a silacins.com email address.
At SILAC, we celebrate a diverse and inclusive work environment, where we honor and support varying backgrounds, beliefs, and perspectives for the benefit of our business, including our employees and products. We are proud to be an equal-opportunity workplace and strive to be a place where every employee feels they belong. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you have a disability or a special need that requires accommodation, please let us know.