Brand Manager

Curtis Media Group; Raleigh (NC); On-site; USD 65,000 - 95,000; Full time

Job summary

Curtis Media Group in Raleigh, NC is seeking a Brand Manager to lead Triangle Traffic into the trusted, reliable authority for traffic information across the Triangle. This role oversees the brand across radio, social media, web, streaming and other digital platforms.

You will manage content, operations, audience growth and a small team of traffic talent and producers, while developing multiplatform strategies and revenue opportunities through collaboration with programming, digital, marketing

Qualifications

• Strong writing and editing skills.
• Experience in broadcast, digital media or real-time content.
• Strong understanding of social media and digital content.
• Experience managing a team.
• Ability to work quickly in a high-pressure environment.
• Bachelor's degree in communications, journalism, marketing or related field preferred.

Responsibilities

• Lead day-to-day operation and growth of the Triangle Traffic brand.
• Ensure accurate, timely coverage of accidents, delays, construction, closures, weather and other transportation information.
• Develop and execute a multiplatform content strategy.
• Manage, coach and schedule traffic talent and producers.
• Establish standards and processes for speed, accuracy and consistency.
• Identify opportunities for enhanced coverage around major events, weather and other high-impact situations.
• Work with programming, digital, marketing, sales and senior management to grow the brand and develop revenue opportunities.

Skills

Communication

Writing

Editing

Social media

Digital content

Team leadership

Organization

Pressure handling

Broadcast experience

Content strategy

Education

Bachelor's degree in communications, journalism, marketing or related field

Tools

Broadcast automation

Editing tools

Digital publishing tools

Job description

BRAND MANAGER, TRIANGLE TRAFFIC NETWORK

Curtis Media Group is seeking a Brand Manager to lead the development of Triangle Traffic into the trusted, reliable authority for traffic information across the Triangle. This position is located in Raleigh, NC.

This newly created position will oversee the brand across radio, social media, web, streaming and other digital platforms, with responsibility for content, operations, audience growth and team leadership.

The goal: Make Triangle Traffic the first-place commuters turn to for accurate, timely and useful information about getting where they're going daily.

RESPONSIBILITIES

• Lead the day-to-day operation and growth of the Triangle Traffic brand.
• Ensure accurate, timely coverage of accidents, delays, construction, closures, weather and other transportation information.
• Develop and execute a multiplatform content strategy.
• Manage, coach and schedule traffic talent and producers.
• Establish standards and processes for speed, accuracy and consistency.
• Identify opportunities for enhanced coverage around major events, weather and other high-impact situations.
• Work with programming, digital, marketing, sales and senior management to grow the brand and develop revenue opportunities.

QUALIFICATIONS

• Strong communication, writing and editing skills.
• Experience in broadcast, digital media, journalism, social media or another real-time content environment preferred.
• Strong understanding of social media and digital content.
• Experience managing or coaching a team.
• Ability to work quickly and accurately in a high-pressure environment.
• Strong organizational skills and work ethic.
• Experience with broadcast automation, editing and digital publishing tools is a plus.
• Bachelor's degree in communications, journalism, marketing or related field preferred.