Brand Manager

Shamrock Foods Company; Phoenix (AZ); On-site; USD 80,000 - 110,000; Full time

Job summary

A leading company in the dairy industry is seeking a Brand Manager to drive marketing initiatives and manage a product portfolio. You will lead cross-functional teams, analyze market trends, and develop impactful campaigns to enhance brand equity. Join a passionate team dedicated to innovation and growth in the beverage and dairy sectors.

Benefits

Health insurance coverage

401(k) Savings Plan

Profit Sharing

Paid Time Off

Growth opportunities

Wellness programs

Qualifications

• Bachelor’s degree required; MBA preferred.
• 3-5 years brand or product management experience in CPG or beverage.
• Proficient in Microsoft Office Suite, especially Excel.

Responsibilities

• Analyze market trends and product performance.
• Lead brand strategy and execution across channels.
• Develop marketing campaigns and evaluate their impact.

Skills

Analytical skills

Business acumen

Project management

Self-starter

Collaboration

Education

Bachelor’s degree in Marketing or Business

MBA

Tools

Microsoft Office Suite

Excel

Job description

At Shamrock Farms, we’re doing dairy differently. We are looking for a Brand Manager to join our passionate and entrepreneurial team and take a fresh take on dairy. The Brand Manager will be responsible for taking a general management and marketing functional leadership approach to manage a portfolio of Shamrock Farms products, leading a cross functional teams and proactively analyzing market trends to create high impact initiative to drive incremental growth and long-term brand equity.

• Leading branded portfolio product performance analysis including market trends, SKU rationalization, and new item additions
• Analyze business, competitive, consumer, customer and culinary trends and data, translating insights to growth driving initiatives
• Lead large cross-functional teams from initial project scoping and project kickoff through commercialization and post launch evaluation
• Lead brand strategy development and execution across multiple channels and support development of annual portfolio plans across the 6 Ps-positioning, product assortment, pricing, promotion, placement and packaging as consumer advocate and brand champion
• Lead execution of traditional and digital consumer advertising, public relations, sponsorships, events, packaging, and earned /paid media
• Lead retail specific activation strategy and execution
• Lead the development of effective marketing campaigns including brief development and analyzing campaign impact
• Work directly with sales and analytics team to develop and implement competitive sell in presentations, trade programs, materials, and presentations to drive incremental growth
• Additional duties as assigned

Qualifications:

• Bachelor’s degree in Marketing, Business or related field, MBA preferred
• 3-5 years of brand or product management in CPG or beverage preferred
• Experience with Circana/IRI or Nielsen preferred
• Strong analytical skills and business acumen
• Prior P&L exposure preferred
• Track record of project management experience
• Experience in a startup environment is a plus
• Self-starter with a desire to rollup sleeves, managing competing priorities and work tactically
• Ability to work collaboratively across cross-functional teams
• Ability to think fast and react in a fast paced, results driven environment
• Passion for beverage and dairy
• Proficient in Microsoft office suite with advanced skills in Excel
• Must be able and willing to drive a car

Corporate Summary:

At Shamrock Foods Company, people come first – our associates, our customers, and the families we serve across the nation. A privately-held, family-owned and -operated Forbes 500 company, Shamrock is an innovator in the food industry and has been since being founded in Arizona in 1922.

Our Mission:

At Shamrock Foods Company, we live by our founding family’s motto to “treat associates like family and customers like friends.”

Why work for us?

Benefits are a major part of your overall compensation, and we believe offering them at an affordable cost is not only the right thing to do, but it helps keep you and your family healthy. That’s why Shamrock Foods pays for the majority of your health insurance, allowing you to take home more of your paycheck. And it doesn’t stop there - our associates also enjoy additional benefits such as 401(k) Savings Plan, Profit Sharing, Paid Time Off, as well as our incredible growth opportunities, continued education and wellness programs.

Equal Opportunity Employer

At Shamrock Foods Co all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity or any other basis protected by applicable law.

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Licenses & Certifications

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.