Brand Manager

Creative Artists Agency; New York (NY); Hybrid; USD 68,000 - 95,000; Full time

Benefits offered by this job

Benefits

Discretionary bonus

Job summary

Creative Artists Agency seeks a Brand Manager to drive licensing programs for iconic clients. You will manage licensee relationships, develop business tools, and coordinate with cross-functional teams to grow retail profitability.

You will negotiate licensing agreements, support brand strategy, and align activity across Creative, Finance, Legal, and Sales to deliver market-leading brand extensions. Base salary ranges apply with bonuses.

Qualifications

• Manage licensee relationships and build partnerships with licensees and brand partners.
• Develop and organize essential business development tools for licensees (product catalogs, line sheets, events).
• Negotiate licensing agreements and support sales and marketing presentations.

Responsibilities

• Drive brand development and identify licensing opportunities.
• Coordinate with finance, legal and creative teams to execute licensing programs.
• Oversee product development processes and retail placements for licenses.

Skills

Licensee management

Brand development

Negotiation

Sales presentations

Budgeting

Market analysis

Reporting

Job description

## Brand ManagerApply: New York, NY: Full time: Posted Today: JR9242Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.## **Job Description****The Department**CAA Brand Management supports iconic talent and brands with their expansion into new consumer product categories, experiences, and territories. We do this by partnering our clients with the world's leading manufacturers, wholesalers, retailers, and operators, through licensing, strategic partnerships, and joint ventures. Operating in 20 countries worldwide, we work as part of our clients’ teams to build revenue-generating and storytelling brand extension programs across all categories and channels of distribution.**The Role**The Brand Manager is instrumental in the growth, long term relationship and smooth operation of one or more of our clients’ licensing programs. Individuals in this role work on teams that lead and oversee relationships with the client, relevant stakeholders within the clients’ business, third party licensees, and cross-functional and often cross-regional CAA Brand Management teams.**Responsibilities** **Manage licensee relationships*** Serve as a key point of contact and relationship manager for licensees and brand partners.* Assist with and at times lead development and organization of essential business development tools for licensees (i.e., product catalogs, line sheets, event development and production, and others, etc.) with the CAA Brand Management client team.* Partner closely with each licensee to understand respective business models and product development cycles to drive retail profitability.* Act as liaison to facilitate transactions between licensee and retailer or licensor.* Work with finance and licensees to secure and analyze sales forecasts**Drive brand development*** Leverage understanding of automotive brand heritage, vehicle lineups, and enthusiast communities to identify relevant licensing categories* Help define and drive strategically aligned opportunities for clients with the sales teams* Assist in negotiating new licensing agreements; participate in sales and marketing presentations, as necessary.* Proactively align and drive program building activity across all CAA Brand Management client team members from Creative, Business Development, Finance and Legal to ensure successful execution of the strategy.* Focus on taking brands into relevant, innovative categories through thought leadership, commercial initiative and the development of co-branded and mono-branded licenses and brand extensions.* Strategic development to secure retail placements and Direct-to-Retail opportunities through working closely with Creative to develop brand materials specific to retailers or projects.**Facilitate effective licensing operations*** Participate in brand strategy and budget setting discussions internally and with the client.* Analyze consumer trends and information and help identify product categories to enter as future sources of growth.* Assist in overseeing the direction, implementation, execution, and continuous improvement of the licensing processes.* Support the CAA Brand Management client team with feedback and guidance on requirements that ensure all partnerships and deals align with the client’s brand DNA, guidelines and principles.* Guide the client in the adoption of industry best practice process, templates and partners to drive efficient long-term growth of the licensing program.* Create and maintain reporting mechanisms for all client management activities.* Effectively use automated systems and software to aid in program management* Oversee product development, working with internal and external teams to ensure an organized and efficient process that meets business needs The annual base salary for this position is in the range of $68,000 to $95,000. This position also is eligible for benefits and discretionary bonus. Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria. Please talk with a CAA Recruiter to learn more.