Brand Manager

3M HEALTHCARE; New York (NY); Hybrid; USD 116,226 - 159,811; Full time

Benefits offered by this job

Medical Benefits

Dental & Vision Coverage

401K Match

PTO

Paid Parental Leave

Income Protection

Education Benefits

Scholarships and Programs

Volunteer Opportunities

Flexible Spending Accounts

Job summary

Henry Schein, Inc. is seeking a senior brand leader to manage the portfolio of product brands and drive global brand development. You will own brand statements, positioning, and sub-brand strategy, collaborating with Product Management and Commercial Marketing teams to meet market share and sales targets.

The role requires 8+ years in brand management, strong leadership, and experience in the healthcare market. Travel is typically less than 10% in an office setting.

Qualifications

• 8+ years of increasing responsibility in brand management.
• Bachelor's degree or equivalent; Master’s preferred.
• Healthcare market experience preferred.
• Strong communication and leadership abilities.

Responsibilities

• Define and defend brand positioning and value proposition.
• Develop product marketing and launch strategies.
• Manage annual marketing budget and KPIs.
• Oversee SKU portfolio and packaging guidelines.

Skills

Brand management

Market research

Leadership

Budget management

Strategic thinking

Education

Bachelor's degree or global equivalent

Tools

None

Job description

Job Overview

This position is responsible for managing the brand and marketing strategy and ongoing management of the portfolio of product brands. Scope includes responsibility for developing the global corporate brands, including brand development, brand statements, brand positioning, new brands and potential brand acquisitions. The position supports the broader business unit to realize stated market share targets and annual sales and gross profit budgets on a country-by-country basis by working in close coordination with the Henry Schein Brand Product Management, Product Content and Commercial Teams. This role is also responsible for sub-brand strategy, packaging standards/guidelines, and defining competitive benchmark brands to provide guidance on pricing and promotion activities.

Key Responsibilities

• Brand Statements and Positioning: Define detailed positioning of any existing or new brand to ensure clear understanding of brand value proposition, positioning relative to benchmark competitive brands, packaging and design elements. In collaboration with the business unit leadership, own and defend these brands to ensure a consistent global brand with a clear value proposition to both customers and internal sales/marketing/merchandising team members.
• Product Marketing: Develop product positioning and support product launch strategy based on forecast metrics.
• Marketing Strategy: Define and develop annual marketing strategy that supports business goals, collaborating closely with Product Management and Commercial Marketing teams. Brief Marketing Services team on individual campaign objectives, maintain KPIs and leverage for program improvement. Manage and track annual marketing budget.
• SKU Portfolio Management: Define and manage in-market portfolio strategy – including discontinuation of low-performing SKUs, identification of gaps/opportunities, and pack/format optimization to meet channel and consumer needs.
• Brand Trademarks: Develop appropriate and impactful sub-brands and manage trademark process in association with Henry Schein legal teams. Ensure naming conventions have universal appeal.
• Packaging: Manage brand packaging strategy and design elements. Support the development of clear guidelines for downstream designers to follow.
• Sales Training: Support the development of training materials.
• KOL and Customer Relationships: Build relationships across key customer segments to ensure marketing programs have the right impact. Work closely with Education team to deliver customer education programs aligned with marketing strategy.
• Leadership: Lead cross-functional meetings with clear and actionable objectives. Influence peers and hold accountable for deadlines and support of projects.

Knowledge & Skills

• Knowledge of the healthcare or dental market preferred.
• Advanced brand management skills with demonstrated ability to create, launch and manage successful global product brands.
• Understand, interpret and act on financial information and data that contributes to business results and profitability.
• Strong research skills with ability to develop, implement and interrupt voice of customer research on brand and product insights.
• Content development, business process planning and marketplace assessment.
• Creativity, conceptualizing, project management and collaboration skills in a matrix environment.
• Ability to plan and manage successful projects; understand available resources, develop timeline, budget, assign tasks and areas of responsibility.
• Excellent planning and organizational skills and techniques.
• Ability to lead virtual teams.
• Excellent independent decision making, analysis and problem solving skills.
• Outstanding verbal and written communication skills.
• Excellent presentation and public speaking skills.
• Excellent interpersonal skills.
• Excellent conflict resolution skills and ability to deliver difficult messages.
• Ability to build partnerships at all levels within the company.
• Good negotiating skills.
• Resolve complex issues in effective ways.
• Project management, consultative skills and ability to manage a budget.
• Specialist in multiple technical and/or business skills.
• Ability to cultivate and develop lasting internal and external customer relations.

Experience

Typically 8 or more years of increasing responsibility and complexity in terms of any applicable professional experience.

Education

Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent preferred. May hold two or more industry certifications.

Travel / Physical Demands

Travel typically less than 10%. Office environment. No special physical demands required.

Compensation and Benefits

The posted range for this position is $116,226-$159,811, which is the expected starting base salary range for an employee who is new to the role to become fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc. This position is eligible for a bonus not reflected in the posted range. Other benefits include Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO, Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities.

Equal Employment Opportunity Statement

Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.