Brand Manager

CHG Management, Inc.; Midvale (UT); Remote; USD 93,000 - 180,000; Full time

Benefits offered by this job

401(k) match

Healthcare benefits (medical & dental)

Onsite health centers & wellness

Flexible work schedules (WFH options)

Recognition programs

Paid parental leave & family benefits

LinkedIn learning courses

Volunteer time off & matching grants

Tuition reimbursement

Job summary

CHG Healthcare is seeking a Brand Manager to bring brand strategy to life across campaigns. You will manage day-to-day execution, collaborate on annual marketing plans, own brand positioning, and translate audience insights into compelling content.

The role focuses on driving awareness, engagement, and conversion while coordinating with sales and multiple marketing functions. The position is based in Midvale, Utah with flexible work options, reporting to the Sr.

Qualifications

• Creative and resourceful with fresh campaign ideas and storytelling.
• Strategic thinking with business acumen and ability to align marketing initiatives with company objectives
• Ability to build relationships across the organization.
• Comfortable in fast-paced, self-driven environments.
• Experience in complex, multi-brand organizations.
• Ability to manage multiple campaigns and meet deadlines.
• Strong verbal and written communication with senior leadership.
• Collaborative team player.
• Adaptable and quick to pivot when priorities change.
• Data-informed with brand health tracking and native reporting capabilities (e.g., Adobe Analytics).

Responsibilities

• Manage day-to-day execution of the marketing plan, translating strategy set by senior leadership into specific campaigns and tactics.
• Collaborate to build annual strategic marketing plans and manage annual budgets.
• Own brand positioning across all campaigns, ensuring every execution amplifies the brand.
• Apply a strong understanding of audience segments, their needs, and what drives them.
• Bring creative, innovative thinking to campaign concepts, offers, and content that capture attention and differentiate the brand.
• Write clear, inspirational creative briefs that give creative a strong foundation to produce great work.
• Work with channel partners to execute integrated campaigns across TV, audio, sponsorships and partnerships, PR, social, display, content, conferences, events, and website.
• Support the content strategy throughout the sales funnel (from awareness to conversion) with informative/educational resources and unique storytelling.
• Track and report results of campaigns and marketing efforts, including reach, engagement, and conversion, and use the data to sharpen future execution.
• Support brand health tracking, including awareness, consideration, and sentiment, by pulling and synthesizing data for leadership.
• Partner with sales leaders and representatives to understand day-to-day needs and turn them into marketing support.
• Partner with other marketing team members across growth, media, content, PR, website, and social to keep messaging and timing aligned.
• Act as a brand steward, keeping standards consistent both externally and across the organization.
• Monitor competitors and industry trends, bringing fresh ideas and best practices back to the team.
• Provide guidance and support to other team members as needed.

Skills

Brand strategy

Campaign execution

Cross-functional collaboration

Data-informed decision making

Adobe Analytics

Brand health tracking

Education

Bachelor's degree in marketing, communications, or business

Seven+ years of marketing experience

Advance degree in marketing, business, or related field

Healthcare or staffing experience preferred

Tools

Adobe Analytics

Job description

Healthcare's helping hand. CHG shook things up in 1979 by inventing the locum tenens staffing model. We connect doctors with patients who need their care. As the largest physician staffing firm in America, our providers treat millions of patients each year. Our industry is growing and demand is high. This means you'll have plenty of opportunities to grow and develop in your career. Keeping healthcare healthy can be as fun as it is rewarding. This Brand Manager in our CHG Healthcare Corporate Marketing Division will bring brand strategy to life through creative, well-executed campaigns. The ideal candidate is a hands-on marketer who thrives in execution, brings fresh creative and innovative thinking to every campaign, and builds strong relationships with sales leaders and representatives to keep marketing connected to what's happening in the field. They will manage the day-to-day delivery of brand campaigns across channels, from creative development through launch, and track results to continuously sharpen what's working. This full-time position is based out of Midvale, Utah and will report to the Sr. Brand Director.

Responsibilities

• Manage day-to-day execution of the marketing plan, translating strategy set by senior leadership into specific campaigns and tactics.
• Collaborate to build annual strategic marketing plans and manage annual budgets.
• Own brand positioning across all campaigns, ensuring every execution amplifies the brand.
• Apply a strong understanding of audience segments, their needs, and what drives them.
• Bring creative, innovative thinking to campaign concepts, offers, and content that capture attention and differentiate the brand.
• Write clear, inspirational creative briefs that give creative a strong foundation to produce great work.
• Work with channel partners to execute integrated campaigns across TV, audio, sponsorships and partnerships, PR, social, display, content, conferences, events, and website.
• Support the content strategy throughout the sales funnel (from awareness to conversion) with informative/educational resources and unique storytelling.
• Track and report results of campaigns and marketing efforts, including reach, engagement, and conversion, and use the data to sharpen future execution.
• Support brand health tracking, including awareness, consideration, and sentiment, by pulling and synthesizing data for leadership.
• Partner with sales leaders and representatives to understand day-to-day needs and turn them into marketing support.
• Partner with other marketing team members across growth, media, content, PR, website, and social to keep messaging and timing aligned.
• Act as a brand steward, keeping standards consistent both externally and across the organization.
• Monitor competitors and industry trends, bringing fresh ideas and best practices back to the team.
• Provide guidance and support to other team members as needed.

Qualifications

• Creative and resourceful, with a knack for generating fresh campaign ideas and new ways to tell the brand story
• Strategic thinking with strong business acumen and ability to align marketing initiatives with company objectives
• Comfortable building relationships across the organization
• High capacity for fast-paced work and highly self-driven
• Deals well with ambiguity and has worked in a complex industry or multi-brand organizations
• Ability to manage multiple campaigns simultaneously and meet deadlines
• Strong verbal and written communicator and ability to build trusting relationships with senior leadership
• Collaborative team player
• Adaptable and quick to pivot when priorities or results change
• Data-informed and adjusts based on learnings; experience with brand health tracking, native campaign reporting, and Adobe Analytics

Education & Experience

• Bachelor's degree in marketing, communications, or business
• Seven or more years of marketing experience, ideally in brand or digital marketing
• Preferred Healthcare or staffing experience
• Advance degree in marketing, business, or related field

Pay & Benefits

We believe in fair compensation for all of our people, which is why our pay structure takes into account the cost of labor across U.S. geographic markets. For this position, we offer a pay range of $92,900 -- $179,700 annually, with pay varying depending on work location and job-related factors such as knowledge, position level and experience. During the hiring process, your recruiter can provide more information about the specific salary range for the job location. CHG Healthcare offers starting salaries for sales positions in the form of total target compensation (TTC = base + commission + bonus), which includes base pay, commission, and bonuses. Sales positions receive short-term incentives through commission plans and bonuses. On the other hand, non-sales positions have starting salaries that consist of a base salary and short-term incentives through various bonus plans, which are paid out monthly, quarterly, or annually.

• 401(k) retirement plan with company match
• Traditional healthcare benefits such as medical and dental coverage, and some unique benefits like onsite health centers, corporate wellness programs, and free behavioral health appointments.
• Flexible work schedules - including work-from-home options available
• Recognition programs with rewards including trips, cash, and paid time off
• Family-friendly benefits including paid parental leave, fertility coverage, adoption assistance, and marriage counseling
• Tailored training resources including free LinkedIn learning courses
• Volunteer time off and employee-driven matching grants
• Tuition reimbursement programs

Diversity & Inclusion

CHG Healthcare values a diverse and inclusive workforce. We welcome applicants of any race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status and individuals with disabilities as an affirmative action/equal opportunity employer. We are an at-will employer.

What makes CHG Different? Since founding the locum tenens industry in 1979, CHG Healthcare has been dedicated to serving the healthcare workforce and making a difference in human lives. Through our family of brands-CompHealth, Weatherby Healthcare, Global Medical Staffing, Locumsmart, Nursesmart, Modio, and CareerMD, we provide healthcare staffing solutions, including temporary and permanent placement of physicians and allied health professionals. We also offer credentialing services, innovative staffing technology, and career resources that connect employers with healthcare professionals.

Click here to learn more about our company and culture. Learn more at chghealthcare.com.