Brand Manager

Jayco Inc; Middlebury (IN); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Medical Insurance

HSAs/FSAs

Vision Insurance

Disability Insurance

Life Insurance

401k with discretionary match

On-site Fitness Center

Health Clinic

Employee Assistance Program (EAP)

Job summary

Jayco Inc in Indiana is seeking a Brand Marketing Specialist to assist in developing and executing the brand strategy across channels. You will lead collaboration with creative and communications teams to deliver cohesive campaigns, and work with sales and marketing to add value through targeted initiatives.

Responsibilities include creating advertising materials, coordinating product launches, supporting dealer promotions, and organizing brand-centric events with the Events Manager.

Qualifications

• Requires a BA/BS in marketing or related field.
• Requires the ability to communicate effectively, both orally and in writing, with company personnel and outside agencies.
• Requires the ability to develop and maintain highly collaborative cross-functional internal and external relationships.
• Must possess good analytical and organizational skills.

Responsibilities

• Assist in developing the vision for the brand’s marketing strategy.
• Execute the brand’s marketing strategy by leading and providing direction to the creative and communications teams.
• Collaborate with sales and marketing teams to provide value added marketing initiatives.
• Promote specified brands through social media, websites, external communications, events and other brand marketing strategies.
• Develop advertising and literature, photography, videos, POP materials, sales materials and press releases/media relations for assigned brands.
• Manage marketing activities related to product launches.
• Assist sales team on dealer promotions.
• Assist Events Manager in the coordination of brand centric events and other special products.

Skills

Brand marketing

Strategic thinking

Team leadership

Communication skills

Analytical skills

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Job description

Purpose:

This position exists to assist in the development of marketing strategies for maintaining and strengthening specific brands while performing a variety of marketing related activities, including the oversight and management of these brands and marketing initiatives.

Essential Functions:

• Assist in developing the vision for the brand’s marketing strategy.
• Execute the brand’s marketing strategy by leading and providing direction to the creative and communications teams.
• Collaborate with sales and marketing teams to provide value added marketing initiatives.
• Promote specified brands through social media, websites, external communications, events and other brand marketing strategies.
• Develop advertising and literature, photography, videos, POP materials, sales materials and press releases/media relations for assigned brands.
• Manage marketing activities related to product launches.
• Assist sales team on dealer promotions.
• Assist Events Manager in the coordination of brand centric events and other special products.

Required Experience / Knowledge:

• Requires 3 to 5 years of related experience and BA/BS in marketing or related field.
• Requires the ability to communicate effectively, both orally and in writing, with company personnel and outside agencies.
• Requires the ability to develop and maintain highly collaborative cross-functional internal and external relationships.
• Must possess good analytical and organizational skills.

Work Requirements:

• This position may require sitting, standing, working in front of a computer monitor in an office setting approximately 90% of the day, and occasionally, working in a hot, humid outdoor environment.
• Requires the ability to travel between field locations, as well as attend shows and events as necessary.
• Regularly required to sit, stand, walk, and stoop, kneel, crouch, or crawl; use hands and fingers to handle or feel objects, tools or controls; and, reach with hands and arms. Must be able to frequently lift and move up to 10 pounds.
• This position is a full-time position, which may require flexibility in hours and days worked (including nights and weekends).
• Management reserves the right to assign or reassign duties and responsibilities to this job at any time.

Jayco offers a generous benefits package including:

• (2) Medical Insurance plan options, HSAs, and FSAs
• Family Care Clinic for employees and dependents enrolled in a Jayco medical plan (IN only)
• Vision insurance
• Disability and Life Insurance
• 401k plan with an annual discretionary match
• On-site Fitness Center access (IN only)
• Health Clinic for employee use (IN only)
• Employee Assistance Program (EAP) Benefits