Brand Manager

Planet Home; Irving (TX); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Health insurance

401(k)

Dental insurance

Vision insurance

Disability insurance

Paid holidays

Life insurance

Supplemental benefits

Job summary

Planet Home is seeking a Brand Manager to steward our brand across the organization, partnering with creative, marketing, and product teams to translate business needs into effective programs and tools that expand our reach in both business-to-business and consumer channels. This on-site role requires strategic thinking, collaboration, and a passion for building brands that resonate with customers.

You will lead a team of marketing professionals, measure campaign performance, maintain a

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 5 years in brand management with ownership of brand strategy and creative output.
• Experience in financial services, mortgage, banking, or real estate industries strongly preferred.
• Strong leadership, cross-functional collaboration, and ability to deliver measurable results.

Responsibilities

• Serves as the internal brand liaison and authority for Planet’s visual identity and ensures consistency across channels.
• Develops and implements marketing programs that support business objectives and increase brand value.
• Leads content and social strategy for the master brand across products and channels.
• Collaborates to identify gaps and develops tools to meet business needs.
• Monitors industry trends and informs marketing strategies with insights.
• Measures campaign performance and brand equity with marketing analytics.
• Leads and develops a team of marketing professionals to foster collaboration and accountability.
• Performs other duties as assigned.

Job description

Join a winning team of innovative thinkers, seasoned mortgage professionals, and financial experts. Build your career at Planet—recognized as a Top Mortgage Employer by National Mortgage Professional.

Job Summary

The Brand Manager serves as the steward of Planet’s brand, ensuring a consistent and high-quality experience across the organization. This requires cross-functional and cross-team collaboration, partnering with our creative team to develop assets that reflect our standards, processing and translating business needs into effective programs and tools, and developing campaigns and partnerships that expand our reach and accelerate our growth across both business-to-business and emerging business-to-consumer channels.

Essential Duties and Responsibilities

• Serves as the internal brand liaison and authority for Planet’s newly launched visual identity, reviewing and approving all creative work to ensure consistency and alignment with standards; maintaining a consistent brand voice, look, and feel, and messaging across all channels.
• Develops and implements comprehensive marketing programs that support business objectives and increase brand value.
• Develops and executes a content and social strategy for the master brand; ensures synchronicity across products and channels.
• Collaborates internally to identify gaps, provides support, and develops tools and templates to meet ongoing business development, sales, and marketing needs.
• Monitors industry news and identify trends, opportunities, and customer behaviors that inform marketing strategies.
• Collaborates with Marketing Analyst to measure campaign performance, brand equity and provide regular reporting and insights for optimization.
• Lead, coach, and develop a team of marketing professionals, fostering a culture of collaboration, innovation, and accountability.
• Performs other duties as assigned.

Position Requirements

Education

• Bachelor’s degree in Marketing, Communications, Business, or a related field

Experience

• Minimum 5 years of brand management, marketing, or related experience, with demonstrated ownership of brand strategy and creative output
• Experience in financial services, mortgage, banking, or real estate industries strongly preferred
• Marketing Agency experience preferred

Functional/Technical Skills

• Proven track record managing campaigns across B2B and B2C channels with measurable results
• Excellent project management, organizational, and leadership skills
• Outstanding communication and presentation skills
• Must be detail oriented, extremely organized and able to thrive in a fast-paced environment
• Self-motivated, dependable, and proactive in monitoring work and resolving issues

Environmental/Physical Demands

Work is typically performed in a standard office environment. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sustain predictable work attendance, communicate with others, frequently required to stand, walk, sit, and use arms, hands and fingers to reach, handle or touch. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus. Pursuant to the Americans with Disabilities Act, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities that are required of an employee. The Company reserves the right to amend or modify this document at any time and without notice.

• Our benefits package includes 3 comprehensive Cigna or Kaiser medical plans, dental, and vision insurance.
• We provide short term and long-term disability insurance, basic life insurance, 401(k), and 11 employer paid holidays.
• In addition, we offer supplemental benefits to include life insurance, critical illness and accident plans.