Brand Management Intern

Ocean Spray Cranberries; Lakeville (CA); On-site; USD 32,000 - 41,000; Full time

Job summary

Ocean Spray Cranberries is seeking MBA students for a summer internship with our Beverage Innovation team in Lakeville, MA. This role offers exposure to emerging trends in CPG, brand building, and innovation thought leadership, with ownership of workstreams and direct reporting to a Brand Manager.

You will develop strategy to commercialize new brands, build business cases, and support sales and marketing initiatives.

Qualifications

• Currently pursuing an MBA/Master’s degree and have completed the first year of the graduate program.
• Good energy, consumer empathy, open-mindedness, a positive “can-do” mindset
• Preferred 2+ years’ experience in CPG and its supporting industries
• Strong P&L mindset
• Self-starter who isn’t afraid to find their own answers
• Analytical, organized, with significant attention to detail, and the ability to work autonomously
• Confidence in presenting ideas and recommendations in front of Senior Leadership
• Willingness to work in emerging Food & Beverage trends, including functional health.
• Proficient in Microsoft Word, Excel, and PowerPoint

Responsibilities

• Develop strategy to commercialize a new brand and build business cases.
• Support sales & marketing strategies and develop new-to-the-world products and packaging.
• Own cross-functional workstreams and report to Brand Manager.
• Experience agile marketing while contributing in a legacy industry.

Skills

P&L mindset

Analytical mindset

Autonomy

Presentation skills

Consumer empathy

Innovation mindset

Education

MBA or MS candidate

Tools

MS Word

MS Excel

PowerPoint

Job description

Who We are Looking For:

It’s an exciting time to join Ocean Spray’s Beverage Innovation team! We are looking for passionate business leaders who are looking for experience at all stages of the innovation cycle. Our team combines the best of big and small CPG, exploring new brands, categories, and capabilities for Ocean Spray. We need a thought leader with an entrepreneurial mindset, a ‘whatever it takes attitude’ and a commitment to profitable growth. The projects and workstreams will have immediate business impact, and you will truly become one of our team during your time together.

What You Will Do & What You Will Learn:

This role will expose you to emerging trends in food and beverage, brand building, and innovation thought leadership. You will be folded right in, developing cross-functional, collaborative relationships across your project team. Taking ownership is big at Ocean Spray, and there will be plenty of opportunities to be empowered to do so over your summer internship. You’ll own your own workstreams and report to an experienced Brand Manager. Responsibilities could include developing strategy to commercialize a new brand, building business cases through financial and qualitative exercises, supporting sales & marketing strategies, and developing new-to-the-world products and packaging. You’ll experience agile marketing while working within a company that operates in a legacy industry. And of course, you’ll sample a lot of food/drinks and have fun!

What You’ll Need:

• Currently pursuing an MBA/Master’s degree and have completed the first year of the graduate program.
• Good energy, consumer empathy, open-mindedness, a positive “can-do” mindset
• Preferred 2+ years’ experience in CPG and its supporting industries (Brand, Agency, Insights, Sales, Finance, etc.)
• Strong P&L mindset
• Self-starter who isn’t afraid to find their own answers
• Analytical, organized, with significant attention to detail, and the ability to work autonomously
• Confidence in presenting ideas and recommendations in front of Senior Leadership
• Willingness to work in emerging Food & Beverage trends, including functional health.
• Proficient in Microsoft Word, Excel, and PowerPoint

Pay Range:

$23.00 - $30.00

Duration & Location:

• Position will start June 8, 2027, and run for 10-12 weeks.
• Traditional work week but with summer Fridays 8:00am-12:30pm; flexibility and off-site work may be required for project travel, experimental test runs, customer discovery.
• Interns will have the opportunity to participate in multiple events throughout the summer including leadership panels, a day of fun in Boston and learning sessions from various business functions.
• This position will be located at our corporate headquarters in Lakeville, MA (about 45 minutes South of Boston – Exit 6 off of Rte 495). If necessary, this internship can be facilitated virtually.

Who We Are:

You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what’s better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future. Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values:

• Grower Mindset – We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future.
• Sustainable Results – Guided by purpose, we are focused on delivering results for our grower-owners.
• Integrity Above All – We are ethical, doing the right thing for our grower-owners, customers, consumers and each other
• Inclusive Teamwork – We build diverse and inclusive teams that strengthen our cooperative.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.