Brand Licensing Agent

Wavelength Network; United States; Remote; USD 60,000 - 120,000; Full time

Job summary

Wavelength Network is building a global network of territory-focused licensing agents to unlock opportunities across North America, Europe, Middle East, Asia Pacific and Latin America. As a Brand Licensing Agent you will act as our licensing representative in your market, identifying partners and developing deals for leading creators and brands.

You will drive business development, negotiate partnerships, and grow a robust licensing pipeline while coordinating with Talent and IP creators to

Qualifications

• Strong network of senior commercial contacts.
• Excellent business development and sales skills.
• Knowledge of local market and licensing landscape.
• Experience negotiating commercial partnerships.
• Entrepreneurial mindset and ability to work independently.

Responsibilities

• Develop country-specific licensing strategy for talent and IP.
• Identify and qualify potential licensing partners.
• Lead negotiations and commercial discussions.
• Build and manage a licensing pipeline.
• Coordinate with partners on onboarding and compliance.
• Report market intelligence and pipeline progress to Wavelength.

Skills

Strong network of senior commercials

Excellent business development & sales

Knowledge of local licensing landscape

Experience negotiating partnerships

Entrepreneurial mindset

Ability to work independently

Job description

Brand Licensing Agent

Build and lead Wavelength’s licensing business in your market

Location: Worldwide - priority markets across North America, Europe, Middle East, Asia Pacific and Latin America

Working model: Brand Licensing agent

Company: Wavelength Network and our network of talent

Compensation: Partnership based on standard Licensing gross revenue share

About Wavelength

At Wavelength we are building a global social media, marketing and creator agency built around the power of talent, content and communities . Founded by the team behind the Extreme Sports Channel , we bring 30+ years of media and entertainment experience together with a global network of leading creators (Super Car Blondie), athletes and social publishing pages. Our network has 300 million+ followers and reaches 950 million+ views every month across TikTok, Instagram, YouTube, Snapchat and Facebook. We create high impact marketing campaigns that connect brands with engaged audiences through creator partnerships, social storytelling, content production and live experiences across adventure, action sports, travel, automotive, fitness, wellness, beauty, technology, sustainability and entertainment.

The Opportunity

We are putting together a network of territory focused licensing agents around the world and looking for highly connected, commercially driven, deeply experienced brand licensing specialists who understand their local market and have the relationships, credibility and entrepreneurial drive to build a licensing business with us around some of the world's leading social media talent and social brands. As a Country Licensing Agent , you will effectively become our partner and licensing representative in your territory. You will identify where our talent, brands, content and intellectual property can create commercial value and then find, pitch and develop the partners capable of bringing those opportunities to market.

Market Strategy & Planning

• Develop a country specific licensing plan and strategy for Wavelength talent and IP Creator and brand
• Identify the most commercially attractive industry sectors and licensing categories
• Map the local licensing ecosystem, including manufacturers, retailers, distributors, brands and potential licensees
• Identify market gaps and opportunities for Wavelength talent and IP
• Build an annual licensing pipeline and commercial plan
• Recommend which Wavelength talent, properties and IP should be prioritised in your market

Business Development & Sales

• Identify and qualify potential licensing partners
• Build relationships with brands, Creators and licensees
• Conduct targeted outreach and business development.
• Generate new licensing opportunities
• Present Wavelength's talent, properties and licensing opportunities to prospective partners
• Lead commercial discussions and negotiations alongside Wavelength
• Develop opportunities from initial conversation through to signed agreement
• Continuously build and manage a strong licensing pipeline

Managing the Licensing Programme

• Maintaining relationships with licensees and commercial partners
• Coordinating with Wavelength on negotiations and agreements
• Supporting partner onboarding
• Managing the local licensing pipeline
• Monitoring opportunities and deal progress
• Supporting product and campaign development where required
• Identifying additional commercial opportunities within existing partnerships
• Reporting market intelligence and pipeline development to Wavelength
• Helping grow successful partnerships over the long term

What Wavelength Brings

• Access to Wavelength's global talent network
• Creator and athlete relationships
• Licensing opportunities and intellectual property
• Central commercial and management support
• International market knowledge
• Pitch materials and commercial assets
• Support with negotiations and deal structures
• Global relationships with brands and agencies
• Cross market opportunities
• The ability to build international licensing programmes around successful properties

Who We Are Looking For

This opportunity is suited to someone who already has a strong network and understands how business is conducted in their respective market.

Desired professional background and industry experience

Licensing Sports marketing Brand partnerships Media Entertainment Consumer products Advertising Sponsorship Athlete or creator representation IP development Agency business development Fashion Gaming Publishing

We are particularly interested in individuals who can demonstrate:

• A strong network of senior commercial contacts
• Excellent business development and sales skills
• Knowledge of their local market
• Experience negotiating commercial partnerships
• An entrepreneurial mindset
• Ability to work independently