Brand Lead, TikTok Shop Ops

Alliance Consumer Growth, LLC; West Hollywood (CA); Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Flexible PTO

401K plan

Comprehensive health insurance

Job summary

Alliance Consumer Growth, LLC is looking for a Brand Lead to manage and grow a portfolio of brands in their social commerce business. This role involves leading brand communication, executing growth strategies, and developing a high-performing team focused on TikTok Shop.

The ideal candidate will have over 3 years of experience in e-commerce or brand management and should excel in client communication and data analysis. The position offers a competitive salary and a flexible work environment.

Qualifications

• 3+ years in e-commerce, social commerce, or brand management.
• Exceptional written and verbal communication.
• Strong analytical and project management skills.

Responsibilities

• Own enterprise-level brand partnerships.
• Develop and execute TikTok Shop growth strategies.
• Lead team members and oversee project management.

Skills

E-commerce expertise

Client communication skills

Leadership capabilities

Analytical skills

Project management

Job description

About SuperOrdinary

At SuperOrdinary, we're the driving force behind the global success of today's most exciting consumer brands. We're not just an agency; we're a dynamic growth partner and marketplace expert, connecting brands like Disney, H&M, Laneige, Touchland, Glow Recipe, and Peter Thomas Roth with creators and consumers worldwide. Our team of e-commerce and social commerce gurus empowers brands to build influence, scale their global sales channels, and forge meaningful connections.

We're at the forefront of the social commerce revolution, with a proven track record of explosive growth for brands on TikTok Shop and other innovative platforms. Harnessing the power of short video, livestreaming to create engaging shopping experiences that seamlessly integrate e-commerce and entertainment.

Role Overview

The Brand Lead is the strategic and operational owner of a portfolio of brands within SuperOrdinary’s social commerce business. This role leads brand communication, growth strategy, and go-to-market execution, while managing and developing a high-performing team.

As the primary, senior-facing point of contact for brand partners, the Brand Lead is accountable for overall performance, team execution, and operational excellence across all social commerce initiatives. This role may be leveled at the Manager, Senior Manager, or Director level based on experience and scope.

Key Responsibilities

Enterprise Client Communication

• Own enterprise-level brand partnerships as the main point of contact
• Set communication cadence, lead weekly/biweekly syncs
• Manage stakeholder expectations with clear, proactive, and confident communication

Growth Strategy & GTM Ownership

• Develop and execute multi-quarter TikTok Shop growth strategies spanning assortment, promotions, affiliates, livestreams, and paid media alignment
• Lead GTM planning for launches, tentpole moments, and major campaigns
• Continuously identify new growth opportunities and expansion levers

Performance Management & Optimization

• Monitor and optimize key KPIs across sales, traffic, and conversion
• Use data to inform decisions and refine strategy in real time

Executive Reporting & Insights

• Analyze sales performance, traffic, and conversion metrics to identify trends and growth drivers
• Deliver weekly and monthly reporting with clear insights, strategic recommendations, and action plans
• Present concise, executive-ready decks and verbal readouts that translate data into decisions

Cross-Functional Leadership

• Partner cross-functionally with internal teams (ads, live, ops, finance, leadership) to unblock issues and drive results

Team Leadership

• Lead, coach, and develop team members
• Set priorities, clarify ownership, and ensure high execution standards
• Build scalable processes that reduce management overhead and enable team efficiency

Market & Platform Expertise

• Stay ahead of TikTok Shop trends, algorithm updates, and emerging best practices
• Apply platform insights to inform strategy, experimentation, and optimization

Qualifications

• Experience: 3+ years of experience in e-commerce, social commerce, or brand management, with hands‑on exposure to platforms such as TikTok Shop, Amazon, Shopify/DTC, Walmart Marketplace, or similar. Direct TikTok Shop experience is a strong plus.
• Background: Platform, brand or agency background preferred, with experience managing complex, multi-stakeholder client relationships.
• Client Communication: Exceptional written, verbal, and presentation skills, with a proven track record of delivering C‑suite–ready decks, insights, and recommendations.
• Affiliate & Creator Experience: Experience with affiliate marketing, creator partnerships, and influencer ecosystems is a strong advantage.
• Leadership & Program Management: Strong program and team leadership capabilities, able to own end‑to‑end initiatives across multiple brands, workstreams, and timelines.
• Analytical Rigor: Highly data‑driven, with experience in forecasting, KPI diagnosis, performance analysis, and translating insights into clear action plans.
• Organization & Execution: Excellent organizational and project management skills, with the ability to manage multiple brands and priorities in a fast‑paced environment.
• Ownership & Mindset: Operates with urgency, accountability, and a solutions‑oriented mindset; comfortable navigating ambiguity and driving results.
• Adaptability: Thrives in fast‑moving environments, solves problems creatively, and adapts quickly to platform, market, and business changes.

What We Offer

• Growth potential! Our business is rapidly expanding and so are your opportunities.
• Competitive Full‑Time Salary ($90-110k) based on years of experience and skillset) with a performance‑based annual bonus.
• Time Off & Flexibility: Enjoy Flexible PTO, paid holidays, and paid sick leave.
• Retirement Savings: Secure your future with a 401K plan.
• Comprehensive Benefits: Outstanding medical, dental, and vision insurance to support your well‑being.
• Hybrid Work Environment: Balance collaboration and flexibility with a 4 day onsite work week
• Bi‑weekly team lunches and a kitchen stocked with snacks.

Ready to shape the future of brand growth on TikTok Shop?