Brand Lead for a Forming AI Category — Remote

Viktor; Oregon; Hybrid; USD 150,000 - 230,000; Full time

Job summary

Viktor is seeking a senior brand leader to own the brand system, craft voice and narrative, and drive the creative quality bar. You will run campaigns to gain attention and establish Viktor as a category leader, while building and leading the team that ships brand work.

The role emphasizes hands-on leadership, fast iteration, and a clear story of Viktor as a capable, human colleague. Remote options exist with travel to Warsaw as needed.

Qualifications

• Experience taking a brand from early stage through scaling (demonstrated results).
• Ability to run campaigns that generate noise in a crowded category.
• Ability to set the bar and execute hands-on; built a creative team from scratch.

Responsibilities

• Own the brand system: visual identity, voice, narrative and quality standards.
• Lead campaigns that create noise and position Viktor effectively.
• Tell a story of Viktor as a collaborative colleague: human, capable, direct.
• Build and lead in-house and agency teams delivering brand work.

Skills

Brand leadership

Campaign management

Team building

Strategic thinking

Job description

Viktor is seeking a senior brand leader to own the brand system, craft voice and narrative, and drive the creative quality bar. You will run campaigns to gain attention and establish Viktor as a category leader, while building and leading the team that ships brand work.

The role emphasizes hands-on leadership, fast iteration, and a clear story of Viktor as a capable, human colleague. Remote options exist with travel to Warsaw as needed.