Brand Intelligence Analyst

Fisher Investments Careers; Camas (WA); Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Health premiums

401(k) match

20 days PTO

10 paid holidays

Family leave program

Hybrid work option

Job summary

Fisher Investments, located in Washington, USA, seeks a Brand Intelligence Analyst to oversee brand monitoring across traditional and social media. You will plan and implement social campaigns to achieve reputational goals, analyze data, and report findings to management to guide strategic decisions.

The role emphasizes identifying threats, delivering risk assessments, and staying current with platforms. In-office position with potential hybrid options, competitive salary, and strong benefits.

Qualifications

• Bachelor's degree or equivalent combination of education and experience required.
• Highly developed qualitative and quantitative skills required.
• Analyze various situations, develop creative solutions and adapt to changes in a fast paced, team environment.
• Experience managing ad campaigns preferred.
• Prior experience using social media management tools (Sprout, Hootsuite).
• Prior experience using social listening tools (Brandwatch, Talkwalker).

Responsibilities

• Conduct social listening, identifying client and prospective service opportunities and addressing as appropriate.
• Analyze reputational situations, gathering research across multiple data sources to make a business recommendation.
• Identify and proactively inform management of potential brand threats, providing comprehensive risk assessment and recommendation.
• Distill brand media coverage into important highlights and observations for management.
• Maintain knowledge of evolving and new online platforms, including the latest security enhancements.
• Research and implement new processes.
• Identify gaps in our existing processes and technologies, recommending and implementing change to improve.
• Develop and implement social media campaigns to achieve specific reputational goals, including content creation and community interaction.

Skills

Social listening

Campaign management

Data analysis

Ad campaigns experience

Education

Bachelor's degree

Tools

Sprout

Hootsuite

Brandwatch

Talkwalker

Job description

The Brand Intelligence Analyst works in the office as part of the larger Global Corporate Communications Group. Help oversee the monitoring and protection of the Fisher Investments brand in traditional (print, online, broadcast) and social media. Strategically planning and implementing social media campaigns to achieve specific reputational goals. They analyze, report and elevate findings to management to help build awareness and make informed business recommendations.

The Day-to-Day:

• Conduct social listening, identifying client and prospective service opportunities and addressing as appropriate
• Analyze reputational situations, gathering research across multiple data sources to make a business recommendation
• Identify and proactively inform management of potential brand threats, providing comprehensive risk assessment and recommendation
• Distill brand media coverage into important highlights and observations for management
• Maintain knowledge of evolving and new online platforms, including the latest security enhancements
• Research and implement new processes
• Identify gaps in our existing processes and technologies, recommending and implementing change to improve
• Develop and implement social media campaigns to achieve specific reputational goals, including content creation and community interaction

Your Qualifications:

• Bachelor's degree or equivalent combination of education and experience required
• Highly developed qualitative and quantitative skills required
• Analyze various situations, develop creative solutions and adapt to changes in a fast paced, team environment
• Experience managing ad campaigns preferred
• Prior experience using social media management tools (Sprout, Hootsuite)
• Prior experience using social listening tools (Brandwatch, Talkwalker)

Compensation:

• $80,200 - $120,000 base salary per year in the state of WA - New hires should expect to start at the lower end of the range depending on experience
• Eligible for a discretionary bonus based on firm and individual performance

Why Fisher Investments:

We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:

• 100% paid medical, dental and vision premiums for you and your qualifying dependents
• A 50% 401(k) match, up to the IRS maximum
• 20 days of PTO, plus 10 paid holidays
• Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
• This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER