Brand Innovation Manager (Menu Innovation)

Panda Restaurant Group Inc; Rosemead (CA); On-site; USD 85,000 - 110,000; Full time

Job summary

Panda Restaurant Group Inc in California is seeking a Brand Innovation Manager to define and execute its menu strategy. This role focuses on creating bold concepts based on culinary insights and consumer research while ensuring alignment across various departments.

The ideal candidate will lead initiatives that track food trends and leverage data to optimize menu performance, actively contributing to the brand's guest-focused experience.

Responsibilities

• Clearly articulate Panda brand vision and strategy for menu design.
• Generate and test bold menu concepts.

Job description

Summary of Job Description

The Brand Innovation Manager (Menu Innovation) defines and executes Panda's menu strategy to deliver a distinctive, guest‑focused experience aligned with our brand vision and business goals. This position leads the creation of bold, trend‑driven concepts informed by culinary insights, consumer research, and operational realities. The Brand Innovation Manager drives cross‑functional collaboration across Culinary, Insights, Marketing, Operations, Finance, and Supply Chain to ensure alignment and successful commercialization. Responsibilities include tracking emerging food and beverage trends, identifying whitespace opportunities, and activating change strategies for seamless adoption. This position also evaluates strategic partnerships and leverages data‑driven insights to optimize menu performance and innovation.

Job Responsibilities

• Responsible for clearly articulating Panda brand vision and strategy inclusive of our guest target, brand personality and positioning and business objectives for menu design.
• Responsible for generating and testing bold menu concepts rooted in