Brand Innovation Manager: Cross-Functional Launch Leader

King's Hawaiian Bakery West, Inc; Hawaii; Hybrid; USD 90,000 - 130,000; Full time

Job summary

King’s Hawaiian is seeking an Associate Brand Manager to drive growth across its core portfolio (Rolls, Grilling, Bites) from concept to launch. You will lead cross-functional teams, coordinate strategy, plans, and resources to align teams and deliver opportunities from identification to commercialization.

The role requires a Bachelor’s degree, 5+ years in marketing or cross-functional roles, and experience in brand management or CP G innovation is a plus.

Qualifications

• Bachelor’s degree in Business Administration or related field.
• 5+ years in marketing, innovation, new product development, or cross-functional roles.
• Experience in brand management and/or CPG innovation a plus.

Responsibilities

• Drive core platform innovation initiatives from concept through launch across King’s Hawaiian platforms.
• Lead cross-functional projects, ensuring alignment on objectives, scope, timelines, and resources.
• Develop detailed project plans and timelines, identifying milestones and risks.
• Coordinate with Innovation, Insights, Sales, Food Science, Engineering, Manufacturing, and Supply Chain teams.
• Deliver project updates and recommendations to senior leadership.

Skills

Project management

Cross-functional collaboration

Communication

Presentation skills

Education

Bachelor’s degree in Business Administration

Tools

MS Project

MS Planner

Asana

Job description

King’s Hawaiian is seeking an Associate Brand Manager to drive growth across its core portfolio (Rolls, Grilling, Bites) from concept to launch. You will lead cross-functional teams, coordinate strategy, plans, and resources to align teams and deliver opportunities from identification to commercialization.

The role requires a Bachelor’s degree, 5+ years in marketing or cross-functional roles, and experience in brand management or CP G innovation is a plus.