Brand Identity Designer

We Are Rosie, LLC; Atlanta (GA); On-site; USD 70,000 - 100,000; Full time

Job summary

We Are Rosie is seeking a Brand Identity Designer for its in-house creative studio in the United States. You will develop assets across digital, print and packaging while evolving the visual identity system and guiding brand usage across touchpoints.

You’ll lead illustration within the VIS, ensure typography excellence, and collaborate with cross-functional teams to scale the brand for international markets. Portfolio-focused and detail-oriented candidates shine here.

Qualifications

• 3+ years in a creative environment (in-house studio or agency).
• Strong experience developing visual identity systems.
• Packaging design experience strongly preferred.
• Illustration skills, particularly illustration used within a brand system.
• Exceptional typography skills.
• Print, digital, and production experience.
• Strong multitasking, time management, communication, and organizational skills.
• Expertise in Adobe Creative Suite.
• Bachelor’s degree in graphic design or a related field.

Responsibilities

• Develop digital, print, and packaging assets within the brand’s visual identity system, in collaboration with the Sr. Design Lead.
• Create and integrate illustration as part of the visual identity system.
• Evolve the VIS and provide guidance on how brand elements should be used across touchpoints.
• Apply and champion systems thinking, and help educate teams on its value.
• Build identity systems that scale, including for international markets.
• Manage timelines, communications, and details across multiple projects in various stages.
• Meet with cross-functional teams to support design initiatives across the organization.
• Collaborate with, consult, and provide creative feedback to internal teams, suppliers, and agencies.

Skills

Brand identity systems

Illustration

Typography

Packaging design

Adobe Creative Suite

Print & production

Time management

Communication

Education

Bachelor’s degree in graphic design

Tools

Adobe Illustrator

Adobe Photoshop

InDesign

Job description

About the Role
A national QSR brand’s in-house creative studio is seeking a Brand Identity Designer to help develop and evolve its visual identity system (VIS). This designer will create brand visual assets, contribute illustration within the identity system, and help maintain the design guidelines that keep the brand consistent across every touchpoint, from digital and print to packaging.

This is a role for a strategic design thinker with an exceptional eye. The ideal candidate brings a portfolio that is beautiful, playful, and confident: bold simplicity, elegance, and outstanding typography. You’ll execute brand projects that help the organization stay authentic, scale thoughtfully, and raise the bar on quality and consistency, including systems built with international expansion in mind.

Job Description

Responsibilities

• Develop digital, print, and packaging assets within the brand’s visual identity system, in collaboration with the Sr. Design Lead
• Create and integrate illustration as part of the visual identity system
• Evolve the VIS and provide guidance on how brand elements should be used across touchpoints
• Apply and champion systems thinking, and help educate teams on its value
• Build identity systems that scale, including for international markets
• Manage timelines, communications, and details across multiple projects in various stages
• Meet with cross-functional teams to support design initiatives across the organization
• Collaborate with, consult, and provide creative feedback to internal teams, suppliers, and agencies

Qualifications

Qualifications

• 3+ years of experience in a creative environment (in-house studio or agency)
• Strong experience developing visual identity systems
• Packaging design experience strongly preferred
• Illustration skills, particularly illustration used within a brand system
• Exceptional typography skills
• Print, digital, and production experience
• Strong multitasking, time management, communication, and organizational skills
• Expertise in Adobe Creative Suite
• Bachelor’s degree in graphic design or a related field

Portfolio Required
A portfolio is required to be considered. Please include work that showcases brand identity systems, packaging, illustration, and typography. Polished, elegant, and playful work with strong simplicity will stand out.

Additional Information

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.