Brand & Growth Marketing Specialist

Native Forward Scholars Fund; Oregon; Hybrid; USD 55.000 - 75.000; Vollzeit

Zusammenfassung

Native Forward Scholars Fund is seeking a Creative Marketing Specialist to develop and manage our visual brand, assets, and digital presence. Under the Marketing Manager, you will blend design, digital marketing, and data analysis to boost visibility and impact across print and digital channels.

You will lead branded materials, oversee website content and SEO/AEO efforts, support paid advertising, monitor performance, and translate program priorities into compelling visuals while coordinating

Aufgaben

• Lead creative design and brand execution for campaigns, advertisements, publications, presentations, social media, events, and other print and digital marketing materials while ensuring consistent application of Native Forward's visual identity.
• Conceptualize and develop campaign creative, including graphics, digital advertisements, social media assets, videos, motion graphics, infographics, photography selections, and supporting collateral.
• Manage and maintain Native Forward's website, including webpages, landing pages, forms, assets, and content while monitoring functionality, accessibility, user experience, and brand consistency.
• Lead website optimization efforts, including SEO, AEO, keyword strategy, metadata, alt text, linking, readability, and technical optimization to increase visibility.
• Support and execute paid digital advertising strategies, including Google Ads, display advertising, remarketing, paid social, and boosted content; conduct audience and keyword research and optimization.
• Monitor and analyze marketing performance across campaigns and channels; track KPIs and prepare reports and strategic recommendations.
• Coordinate production and vendor management for printed and digital materials; manage proofs, timelines, and relationships with printers, photographers, videographers and other vendors.
• Oversee development and production of the Annual Report, including design, data collection, layout, printing, and digital publication.
• Maintain organized libraries of approved assets to support consistent department-wide use.
• Collaborate across the organization to translate priorities into effective communications while managing multiple projects.
• Maintain student confidentiality and compliance with privacy regulations.
• Represent the organization in a positive and professional manner.

Jobbeschreibung

Native Forward Scholars Fund is seeking a Creative Marketing Specialist to develop and manage our visual brand, assets, and digital presence. Under the Marketing Manager, you will blend design, digital marketing, and data analysis to boost visibility and impact across print and digital channels.

You will lead branded materials, oversee website content and SEO/AEO efforts, support paid advertising, monitor performance, and translate program priorities into compelling visuals while coordinating