Brand & Growth Marketing Manager

Park-Dist-of-Highland-Par; Illinois; On-site; USD 80,000 - 92,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Pension/IMRF

Paid Holidays

Paid Vacation

Life Insurance

Flexible Spending Accounts

Wellness Program

Annual events discounts

Job summary

Park District of Highland Park is seeking a Marketing Manager to own our brand and drive growth across programs, events, and facilities. You will lead a team to develop data-driven marketing plans that boost registrations and sponsorship revenue.

You will collaborate with leadership to ensure brand consistency, measure KPIs, and deliver compelling materials for fundraising and community outreach. This role combines creative storytelling with practical ROI-focused execution.

Qualifications

• Bachelor's degree in marketing, advertising, business, or related field.
• 5-7 years of marketing experience with supervisory experience.
• Experience developing and executing marketing plans, sponsorships, donor management, and partner agreements.

Responsibilities

• Develop and implement comprehensive marketing plans across channels.
• Track KPIs, analyze data, and report on performance targets.
• Manage Parks Foundation sponsorships and donor programs.
• Coordinate events and fundraising campaigns.
• Lead and mentor marketing staff to achieve goals.
• Represent the district at public events and board meetings.

Skills

Verbal communication

Written communication

Interpersonal skills

Adobe Creative Suite

Design skills

Project management

Attention to detail

Time management

Negotiation

Microsoft Office

Education

Bachelor's degree in marketing/advertising/business

Tools

Adobe Creative Suite

Microsoft Excel

CRM software

Google Analytics

Job description

Park District of Highland Park is seeking a Marketing Manager to own our brand and drive growth across programs, events, and facilities. You will lead a team to develop data-driven marketing plans that boost registrations and sponsorship revenue.

You will collaborate with leadership to ensure brand consistency, measure KPIs, and deliver compelling materials for fundraising and community outreach. This role combines creative storytelling with practical ROI-focused execution.