Brand & Growth Marketing Leader

BEDGEAR; New York (NY); Presencial; USD 185.000 - 265.000; Jornada completa

Descripción de la vacante

BEDGEAR in Farmingdale, NY seeks a Vice President of Marketing to lead the brand, strategy, and go-to-market initiatives across all channels. This senior executive role shapes BEDGEAR's marketing vision, drives growth, and aligns with the CEO and other leaders.

You will build and mentor a high-performing team, manage budgets, and partner with Sales, eCommerce, Merchandising, Product, and external agencies to maximize brand impact.

Formación

• 12+ years of progressive marketing experience with leadership responsibility.
• Experience leading DTC, retail, wholesale, and eCommerce channels.
• Proven ability to build and scale consumer brands.
• Bachelor's degree in Marketing, Business, or related field preferred.

Responsabilidades

• Lead overall marketing strategy, brand positioning, and creative direction.
• Oversee DTC and performance marketing to drive engagement and revenue.
• Manage agency relationships and external partnerships.
• Build and develop a high-performing marketing organization.
• Collaborate with executive leadership across functions.

Conocimientos

Brand strategy

Marketing leadership

DTC marketing

Cross-functional collaboration

Creative direction

Budget management

Agency management

Educación

Bachelor's degree in Marketing or related field

Descripción del empleo

BEDGEAR in Farmingdale, NY seeks a Vice President of Marketing to lead the brand, strategy, and go-to-market initiatives across all channels. This senior executive role shapes BEDGEAR's marketing vision, drives growth, and aligns with the CEO and other leaders.

You will build and mentor a high-performing team, manage budgets, and partner with Sales, eCommerce, Merchandising, Product, and external agencies to maximize brand impact.