Brand Growth Director, Luxury Outdoor

WithIt; Virginia (MN); On-site; USD 140,000 - 190,000; Full time

Job summary

Jensen Outdoor, a leading premium outdoor luxury furniture brand, is seeking a Marketing Director to own brand storytelling and accelerate growth across residential, contract, hospitality, and wholesale channels.

You will blend strategy with hands-on production, championing the “Made to Inspire” narrative for independent retailers, high-end showrooms, interior designers, architects, and contract buyers.

Qualifications

• Minimum 5 years of progressive marketingExperience with premium consumer durable brand in wholesale/retail and design trade environments.
• Bachelor’s degree in Marketing, Business Management, or related field required.
• Proven brand-building and collateral generation; strong graphic design, digital image direction, or agency-level copywriting background.
• Deep fluency with digital platforms, CRM platforms, web analytics, and creative software suites.

Responsibilities

• Define, manage, and scale Jensen Outdoor premium brand identity across channels.
• Drive marketing initiatives for commercial and design trade stakeholders.
• Oversee content production, imagery, and art direction for digital platforms and trade catalogs.
• Manage showroom strategies, tradeshows, and influencer/PR relations.
• Track budget, ROI, and KPIs to inform growth decisions.

Skills

Marketing experience

Brand building

Digital marketing

CRM familiarity

Travel 10-15%

Education

Bachelor’s degree

Tools

Adobe Creative Cloud

InDesign

Illustrator

CRM platforms

Job description

Jensen Outdoor, a leading premium outdoor luxury furniture brand, is seeking a Marketing Director to own brand storytelling and accelerate growth across residential, contract, hospitality, and wholesale channels.

You will blend strategy with hands-on production, championing the “Made to Inspire” narrative for independent retailers, high-end showrooms, interior designers, architects, and contract buyers.