Brand Growth Director, Consumer Marketing (Hybrid)

ZO Skin Health, Inc.; Irvine (CA); Hybrid; USD 140,000 - 160,000; Full time

Job summary

ZO Skin Health, Inc. in Orange County, CA, is seeking a Sr. Director of Consumer Marketing to lead the brand communications strategy across owned and earned channels, driving awareness, engagement, and consumer relevance.

This role requires hands-on execution, a track record in beauty or premium brands, and cross-functional collaboration. You will partner with Product Marketing, Creative, and eCommerce to amplify launches, manage a small team, and ensure regulatory-cleared claims while guiding

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 10+ years of experience in consumer marketing, social media, or communications; brand-side ownership required
• Experience marketing within a regulated category (claims discipline, FTC compliance) strongly preferred
• Experience in a model where a professional channel must be protected while building consumer demand
• Demonstrated success building brand awareness and engagement through social and earned media
• Strong experience managing PR agencies and influencer partnerships
• Excellent leadership, communication, and cross-functional collaboration skills

Responsibilities

• Develop and execute consumer marketing strategy across owned channels (social media, content) and earned channels (PR, influencer, editorial)
• Author campaign, creator, and agency briefs with clear objectives, audiences, insights, messages, mandatories, KPIs and budgets
• Lead social media strategy across platforms (Instagram, TikTok, YouTube, Facebook) and new platforms
• Oversee content calendar, publishing cadence, and platform-specific content optimization
• Drive community management strategy and oversee agency partnerships for DM/comment response
• Lead public relations strategy and agency partnerships to secure media coverage and brand visibility
• Develop and execute influencer and creator strategy aligned with brand positioning and campaign objectives
• Manage relationships with key media outlets, editors, and beauty industry press
• Oversee Glopro ambassador program and earned media initiatives
• Partner with Product Marketing, Creative, and eCommerce to amplify product launches and campaigns
• Collaborate with Professional Relations to align consumer and physician messaging
• Ensure all consumer content adheres to regulatory-cleared claims and FTC disclosure
• Own consumer marketing measurement architecture across awareness, consideration, and business impact; deliver monthly scorecard
• Manage consumer marketing budget and agency relationships; set KPI targets and ensure accountability
• Mentor and develop Consumer Marketing team; stay current on trends and platforms

Skills

Brand strategy

Social media

Public relations

Leadership

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

ZO Skin Health, Inc. in Orange County, CA, is seeking a Sr. Director of Consumer Marketing to lead the brand communications strategy across owned and earned channels, driving awareness, engagement, and consumer relevance.

This role requires hands-on execution, a track record in beauty or premium brands, and cross-functional collaboration. You will partner with Product Marketing, Creative, and eCommerce to amplify launches, manage a small team, and ensure regulatory-cleared claims while guiding