Brand Expression Designer | End-to-End Design

Procter & Gamble; United States; On-site; USD 75,000 - 125,000; Full time

Job summary

Procter & Gamble is seeking a Brand Expression Designer in Cincinnati to craft equity‑building design experiences. You will translate brand strategy into impactful visuals, collaborating with cross‑functional teams in a fast‑paced environment.

The role demands hands‑on execution, strong storytelling, and commitment to brand standards. Qualifications include a BA/BS in Graphic Design or equivalent and 2–6 years of full‑time design work with a strong portfolio demonstrating brand identity mastery

Qualifications

• BA/BS in Graphic Design or a similar field.
• 2–6 years of full‑time design work experience.
• A portfolio demonstrating design principles and brand identity.

Responsibilities

• Design execution and adaptation aligned with brand standards and market needs.
• Strengthen brand equity and visual identity across programs.
• Lead concept development and portfolio evolution with trend insights.
• Manage multiple initiatives with strong visual storytelling and leadership.

Education

BA/BS in Graphic Design or similar field

Tools

Adobe Creative Suite

Job description

Job Location: CINCINNATI GENERAL OFFICES

As a Brand Expression Designer, you will be responsible for shaping and executing compelling, equity-building design experiences. This role requires a hands‑on approach, strong executional excellence, and the ability to translate brand strategy into impactful design solutions. You will work in a fast‑paced, entrepreneurial environment, collaborating with cross‑functional teams to deliver high‑quality visuals and design adaptations that support business objectives and consumer engagement. You will need an overall understanding of the creative design process to bring your ideas to life. You will collaborate with other likeminded creatives and multidisciplinary teams to support the business needs.

Key Responsibilities

• Design Execution & Adaptation: Own and drive the adaptation of designs, ensuring alignment with brand standards while meeting specific market needs. This includes translating consumer needs, brand identity attributes, and visual direction into functional, beautiful, and brand‑aligned experiences.
• Brand Equity & Visual Identity: Execute design work that strengthens and consistently applies brand equity and visual identity across programs. Support the exploration of new collections, propositions, or sub‑brands, ensuring design outputs are on‑strategy, equity‑building, and age‑appropriate, while remaining fresh and engaging.
• Concept Development & Portfolio Evolution: Generate fresh, compelling design solutions. Monitor and synthesize cultural, visual, and category trends, translating insights into design‑relevant implications that inform concept development and portfolio evolution. Lead and support design evolution and extensions across initiatives.
• Project Management: Manage multiple initiatives and handle the complexity of projects at different stages. Ensure strong visual storytelling, consistent equity, and differentiated impact across the portfolio.
• Collaboration & Communication: Partner closely with cross‑functional teams to preserve design intent through execution. Excel in effective communication and collaboration, seamlessly integrating into teams while contributing to collective goals. Justify conceptual and directional design choices, present to leadership, and influence senior leaders.

Job Qualifications

BA/BS in Graphic Design or similar field. 2-6 years of full‑time design work experience (outside of freelance work). A portfolio that demonstrates mastery in design principles and brand identity. Your portfolio will be assessed on creative excellence, storytelling, independent ideation, problem‑solving and technical mastery.

Design Capability

Strong foundation in Brand Expression / Graphic Design. Ability to translate brand strategy into compelling design execution. Proficiency in industry‑standard design tools (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects). A portfolio demonstrating strong Design Mastery in design and design adaptation, assessed on creative excellence, problem‑solving, and technical mastery. Skills in design process, design briefs, design CPS, package design, design layout, and digital design to create robust design solutions.

Ways of Working

Comfortable working across multiple initiatives simultaneously. Collaborative, open to feedback, and eager to learn. Able to manage work with operational discipline and meet timelines. Clear communicator who can articulate design intent and rationale.

Growth Mindset

Curious about culture, trends, and evolving consumer needs. Actively builds design mastery and brand understanding. Demonstrates readiness to grow influence and ownership over time. Strong project management skills. Strong communication skills with the ability to justify conceptual and directional design choices, give and receive feedback, and present to leadership.

Job Skills

• Asset Creation
• Brand Equity
• Brand Identity
• Brand Identity Creation
• Content Creation
• Customer Needs
• Design Thinking
• Strategic Thinking
• Teamwork
• Visionary Thinking

AI‑Powered Content Creation & Prompt Engineering

• Generate AI‑assisted imagery that captures current beauty brand trends and aesthetic movements.
• Develop and refine prompts for generative AI tools (ChatGPT, Midjourney, DALL‑E, Imagen, Veo, etc.) to create production‑ready advertising content.
• Generate AI‑assisted imagery, video concepts, copy variations, and creative assets that align with brand objectives.
• Experiment with AI outputs to push creative boundaries while maintaining brand quality and authenticity.
• Translate creative briefs into effective AI prompts that deliver results on the first or second iteration.
• Stay ahead of emerging AI tools and techniques, testing new platforms and integrating them into workflows.
• Build and maintain a library of high‑performing prompts, best practices, and AI workflows for the team.

Creative Collaboration & Integration

• Partner with Directors to understand brand objectives and translate them into AI‑driven content strategies.
• Collaborate to integrate AI seamlessly into hybrid productions.
• Provide art direction on AI‑generated content, ensuring it feels premium, on‑brand, and platform‑native.
• Experiment with AI across the content pipeline—from concepting to final delivery—identifying where it adds the most value.
• Contribute to brainstorms and creative sessions with fresh ideas on how AI can unlock new creative possibilities.
• Help the team understand what AI can (and can’t) do, demystifying the technology and empowering others to use it effectively.

AI Strategy & Innovation Champion

• Champion AI adoption across the organization, demonstrating its value through results and real‑world applications.
• Identify opportunities to use AI for content variation, localization, rapid prototyping, and performance testing.
• Track AI trends, tools, and breakthroughs in the advertising and content creation space.

Compensation

Australia only: The start pay / salary range is $85,000.00 - $122,200.00 / year. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

Company Culture

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.

Eligibility & Equality

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Immigration Sponsorship is not available for this role. Qualified individuals will not be disadvantaged based on being unemployed. Procter & Gamble participates in e‑verify as required by law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Details

Job Schedule: Full time

Job Number: R000158135

Job Segmentation: Entry Level

Starting Pay / Salary Range: $85,000.00 - $122,200.00 / year

For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s,