Brand Experience Specialist

TA Loving; Goldsboro (NC); On-site; USD 55,000 - 75,000; Full time

Job summary

TA Loving is seeking a dynamic Brand Experience Specialist to manage the day-to-day visual identity and online presence of TA Loving’s Corporate and Civil Business Units. You will report to the People Experience Manager and travel to jobsites at least once a week.

As our lead brand storyteller, you will capture compelling human and project stories from active sites and translate them into video, photography, and social media that engage employees, recruits, and partners.

Qualifications

• 2–4 years of professional experience in marketing, content creation, social media management, or digital storytelling.
• Experience shaping brand stories for construction or field-facing audiences is a plus.
• Proficiency with photo/video editing and CMS/website content management preferred.

Responsibilities

• Jobsite content capture: visit active Civil construction sites to shoot photos and videos.
• Media production & editing: turn raw footage into engaging videos and project recaps.
• Brand advocacy: maintain brand voice and visual identity across digital and physical footprints.
• Social media management: plan, write, schedule, and publish posts to grow online engagement.
• Website management: refresh pages and upload project galleries to keep information current.
• Swag & asset procurement: design and order company swag and banners, managing vendors.
• People Experience support: collaborate with People Services on internal communications and campaigns.

Skills

Marketing

Content creation

Social media management

Digital storytelling

Tools

Adobe Premiere

Lightroom

CapCut

Canva

Job description

We are seeking a dynamic Brand Experience Specialist to manage the day-to-day visual identity and online presence of TA Loving’s Corporate and Civil Business Units. Working directly under the People Experience Manager, you will act as our primary brand champion—ensuring that our company values, team culture, and construction milestones are seamlessly integrated across both digital and physical platforms.

From the lens of a camera on an active civil jobsite to the layout of our corporate web pages and the design of our team gear, you will actively shape how our employees, recruits, and partners experience the TA Loving brand.

Details

• Location: Full-time in Goldsboro, NC
• Reports to: People Experience Manager
• Travel: Travel to jobsites at least once a week.

Core Pillar: Brand Storytelling

At TA Loving, our people are our greatest asset, and every project tells a story of hard work, engineering excellence, and community impact. As our lead storyteller, your primary mission is to capture and share these quality-of-life narratives. You will bridge the gap between our active jobsites and the public, finding the compelling human and structural stories that define who we are.

Through engaging video production, crisp photography, and authentic social media writing, you will highlight our team’s successes, support our recruitment brand goals, and champion our unique company culture.

Key Responsibilities

• Jobsite Content Capture: Safely visit active Civil construction sites to capture high-quality photos and videos of our equipment, projects, and workforce in action.
• Media Production & Editing: Transform raw jobsite footage and photos into engaging visual narratives, project recaps, safety highlights, and culture-focused marketing videos.
• Brand Advocacy & Oversight: Maintain, protect, and enforce our brand voice, style guidelines, and visual identity across all digital platforms and physical footprints.
• Social Media Management: Plan, write, schedule, and publish regular, impactful posts to showcase our active builds and authentically grow our online community engagement.
• Website Management: Routinely refresh website content, draft new project summary pages, upload completed project galleries, and ensure all company digital information remains current.
• Swag & Asset Procurement: Design, coordinate, and order high-quality company swag, hard hat stickers, decals, magnets, and physical jobsite banners, managing vendor relationships from proof to delivery.
• People Experience Support: Actively collaborate with and support the People Services team on internal communication initiatives, culture events, and recruitment marketing campaigns.

Requirements

• Experience: 2–4 years of professional experience in marketing, content creation, social media management, or digital storytelling (prior exposure to the construction or trade industry is a significant plus).
• Technical Skills: Strong proficiency in photo and video editing software (such as Adobe Premiere, Lightroom, CapCut, or Canva) and basic comfort navigating website content management systems (CMS).
• Field Safety & Mindset: Absolute willingness to wear proper Personal Protective Equipment (PPE) and strictly adhere to all safety protocols while working on active, fast-moving construction builds.
• Mobility: Valid driver’s license and a reliable vehicle to handle regular travel to regional North Carolina jobsites. Must have held a valid driver's license for 5 years and meet all other MVR requirements.
• Communication: Exceptional written and interpersonal communication skills, with an innate ability to comfortably talk to and interview field crews, project managers, and executives alike.

TA Loving is an Equal Opportunity Employer. Qualified applicants receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin, and are protected against discrimination based on disability or protected veteran status.