Brand Experience Marketing, Ticket & Suite Administration Lead

Truist; Charlotte (NC); On-site; USD 48,000 - 50,000; Full time

Job summary

Truist is seeking a Brand Experience Marketing, Ticket & Suite Administration Lead in Charlotte to oversee ticket management and drive programmatic leadership within the Brand Experience Marketing team. This role involves collaboration with senior leaders, strategic analysis, and ensuring successful execution of large-scale events, making it ideal for experienced professionals in marketing and analytics.

Benefits

401k plan

Medical, dental, and vision insurance

Paid time off

Qualifications

• Five to ten years of experience in analysis and design.
• Ability to work independently or as a team member.
• Proficiency in SQL, R, or Python.

Responsibilities

• Partner with senior business leaders to understand business strategy.
• Lead the analysis of business and user needs.
• Measure client interaction to improve client experience.

Skills

Analytical skills

Problem-solving skills

Communication skills

Education

Bachelor’s degree in Computer Science, Business, Mathematics, or Information Technology-related field

Tools

SAS

Adobe Analytics

Python

SQL

Job description

Brand Experience Marketing, Ticket & Suite Administration Lead

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Brand Experience Marketing, Ticket & Suite Administration Lead

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Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

This role will serve as the subject matter expert on all activities related to the administration of enterprise ticket and suite assets and will be the primary system administrator of the Truist ticket management SaaS platform. This teammate will be responsible for delivering programmatic leadership that achieves key performance indicators within the Brand Experience Marketing team (BXM)’s performance scorecard.

Core daily competencies include but are not limited to an ability to work collaboratively across lines of business and leverage technical and business expertise to advise senior leaders on best practices regarding ticket utilization; manage day-to-day administration of season-long assets; demonstrate leadership in ensuring flawless execution of large-scale ticketed events such as the Truist Championship; and provide reporting across BXM’s reporting routines.

Essential Duties And Responsibilities

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

• Partner with senior business leaders to understand business strategy and work in cross-functional teams to drive successful strategic outcomes.
• Lead analysis of business and user needs, requirements documentation, performance measurement, and the interpretation of results for both internal and external stakeholders.
• Lead analysis effort to gather, formulate, define, and design solutions to the most complex business problems.
• Analyze, design, and maintain data sources in information systems in support of projects, information needs, and changing requirements.
• Measure client interaction in order to improve client experience, digital adoption, and marketing segmentation using various analytics tools (SAS, Adobe Analytics, R, Python, etc.).
• Apply subject-matter expertise, industry knowledge, and technical understanding to recommend actions to business leaders.
• Act as team leader for projects with moderate budgets or of short-to-intermediate duration.
  
  
  

Qualifications

Required Qualifications:

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree in Computer Science, Business, Mathematics, or Information Technology-related field, or equivalent education and related training
• Five to ten years of experience in analysis and design
• Excellent verbal and written communication skills
• Exceptional analytical and creative problem solving skills - ability to generate actionable insight and recommendations from complex analytics and large datasets
• Ability to work independently or as a member of a team
• Demonstrated proficiency in basic computer applications, such as Microsoft Office software products
• Ability to travel, occasionally overnight
• Proficiency in SQL, R, or Python
  
  
  

Preferred Qualifications:

• Master’s degree in Computer Science, Business Administration, or Statistics.
• Previous experience in the banking industry
• Understanding and implementation experience with enterprise digital marketing optimization and analytics tools (e.g. Adobe Marketing Cloud Platform, Adobe Analytics, Adobe Audience Manager (DMP))
• Working knowledge of analytical toolsets such as SAS (Enterprise Guide & Miner), R Studio, Python, Data warehousing
  
  
  

Other Job Requirements / Working Conditions

Visual / Audio / Speaking

Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.

Manual Dexterity / Keyboarding

Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.

Availability

Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.

EEO is the Law Pay Transparency Nondiscrimination Provision E-Verify

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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