Brand Experience Manager

Alliant Insurance Services; Irvine (CA); On-site; USD 95,000 - 150,000; Full time

Job summary

Alliant Insurance Services in Irvine seeks a strategic Brand Activation leader to plan and execute internal and external engagement experiences, including conferences, webinars, regional events, and client programs. You will craft polished, brand-aligned experiences that strengthen employee connection and client outcomes.

Collaborating with leaders, sales, and marketing, you will manage end-to-end event plans, measure ROI, and drive growth across the practice.

Qualifications

• Master's Degree MBA, Marketing, or related discipline.
• Bachelor's Degree Marketing, Communications, or related discipline, or equivalent combination of education and experience.
• Five (5) or more years experience in a brand activation or marketing role with experience managing brand campaigns.
• Experience in B2B, insurance, employee benefits, consulting, financial services, or professional services.
• Certified Marketing Management Professional.

Responsibilities

• Leads internal and external brand experience through high-impact events and engagement experiences.
• Creates experiences that bring the brand to life for employees, clients, prospects, and practice partners.
• Partners with leaders, subject matter experts, sales, account teams, and marketing to align each experience with business priorities.
• Manages event planning from concept through follow-up, including timelines, budgets, logistics, vendors, communications, and speaker support.
• Develops strategies, selective VIP touchpoints, gifting strategies, and personalized follow-up moments that deepen priority relationships, with a focus on priority markets and customers.
• Integrates projects, target profiles, and consumer insights supported by categories, brands, and markets.
• Ensures execution of plans to prioritize growth and ROI; ensures strategic consistency and financial viability through ROI evaluation.

Education

Master's Degree MBA, Marketing, or related discipline

Bachelor's Degree Marketing, Communications, or related discipline

Five (5) or more years experience in a brand activation or marketing role

Experience in B2B, insurance, employee benefits, consulting, financial services, or professional services

Certified Marketing Management Professional

Tools

Salesforce

MS Office Suite

Cvent

Eloqua

Hubspot

Job description

At Alliant Insurance Services, we thrive on creating employee benefits solutions built on the idea that health makes growth possible. As top tier professionals dedicated to solving our clients' health and welfare insurance challenges, Alliant team members deliver an unrivaled depth of service, and our unique approach enables us to help clients stay resilient and turn change into opportunity. This position is a chance to join a dynamic, expanding company with prospects for individual and career growth.

As one of the 5 largest insurance brokerage firms in the U.S., Alliant provides property and casualty, workers' compensation, employee benefits, surety, and financial products and services to clients nationwide. More information is available at www.alliant.com.

SUMMARY

Responsible for leading the strategy, planning, and execution of internal and external engagement experiences for the division, including employee conferences, practice events, webinars, virtual programs, regional events, and select client experience initiatives. This role is responsible for creating polished, purposeful, and brand-aligned experiences that strengthen employee connection, engage clients and prospects, elevate awareness of the company's capabilities, and support cross-practice growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Leads internal and external brand experience through high-impact events and engagement experiences.
• Creates experiences that bring the brand to life for employees, clients, prospects, and practice partners.
• Partners with leaders, subject matter experts, sales, account teams, and marketing to align each experience with business priorities.
• Manages event planning from concept through follow-up, including timelines, budgets, logistics, vendors, communications, and speaker support.
• Develops strategies, selective VIP touchpoints, gifting strategies, and personalized follow-up moments that deepen priority relationships, with a focus on priority markets and customers.
• Integrates projects, target profiles, and consumer insights supported by categories, brands, and markets.
• Ensures execution of plans to prioritize growth and ROI; ensures strategic consistency and financial viability through ROI evaluation.
• Establishes KPIs against all regional and national plans; reviews activation programs performance, plans across all KPIs within monthly meeting and takes corrective actions.
• Recommends annual category activation budget comprising program costs, activation agencies, training, implementation; links to brand, customer marketing and customer development teams.
• Collaborates with brand teams in development of creative briefs, processes and brand activation communication vehicles.
• Collaborates with customer marketing and customer development teams for category's excellent in-market presence to power activation success.
• Owns the strategy and execution of the biannual internal employee conference.
• Designs internal engagement moments that strengthen alignment, connection, culture, and awareness across the practice.
• Plans and executes client and prospect programs, including webinars, thought leadership sessions, virtual events, and regional experiences.
• Shapes event themes, content, messaging, and attendee journeys that connect audience needs to the division's capabilities.
• Measures engagement, feedback, and business impact to improve future activations and support cross-practice growth.
• Manages staff including motivating/mentoring staff and providing employee training and development.
• Complies with agency management system data standards and data integrity.
• Performs all duties in accordance with all company policies and procedures, and all federal, state and local laws.
• Performs other duties as assigned.

QUALIFICATIONS

• Master's Degree MBA, Marketing, or related discipline.
• Bachelor's Degree Marketing, Communications, or related discipline, or equivalent combination of education and experience.
• Five (5) or more years experience in a brand activation or marketing role with experience managing brand campaigns.
• Experience in B2B, insurance, employee benefits, consulting, financial services, or professional services.
• Certified Marketing Management Professional.

SKILLS

• Highly organized, creative, and collaborative experienced marketer who can manage complex logistics while thinking strategically about audience experience, relationship-building, brand impact, and business outcomes.
• Strong project management skills with the ability to manage timelines, budgets, vendors, stakeholders, and competing priorities.
• Excellent attention to detail and a polished, professional approach to experience design and event execution.
• Strong knowledge of implementing and managing marketing strategies.
• Knowledge of CRM programs, Salesforce preferred.
• Proficient in MS Office Suite, Cvent, email marketing tools like Eloqua and Hubspot.
• Strong writing skills with the ability to write and create content.
• Strong interpersonal skills.
• Strong time management and problem solving skills.
• Ability to prioritize work for multiple projects and deadlines.
• Ability to work collaboratively and build strategic relationships with others.

We are proud to provide comprehensive, high quality employee programs to meet employees' needs now and in the future, including a very competitive financial package. We encourage you to explore what we have to offer.

Alliant Insurance Services, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on their qualifications and ability without regard to race, color, religion, sex (including pregnancy, childbirth, breastfeeding, sexual orientation, and gender identity), national origin, ancestry, physical or mental disability, medical condition, marital status, age, genetic information, or status as a protected veteran, in accordance with applicable federal, state, and local laws, including California law.

Applicants are protected under Federal law from discrimination. If you need an accommodation to complete the application process or would like to review these materials in an alternative format, please reach out to [e-mail].

For more information on Alliant Insurance Service's benefits, please visit www.alliant.com/about/careers/benefits.