Brand Experience Associate – Events & Conferences

TruDiagnostic; Lexington (KY); On-site; USD 40,000 - 60,000; Full time

Job summary

TruDiagnostic in Lexington, KY is seeking an energetic Brand Experience Associate to own conferences and events end-to-end. You will shape which conferences to attend, lead pre-event marketing, manage on-site setup, and drive post-event CRM workflows.

The role is high-visibility, travel-heavy (75%+), ideal for early-career professionals who love people, travel, and growing into event strategy and leadership. Bachelor’s degree preferred.

Qualifications

• 1–3 years in event planning or conference coordination.
• Based in Kentucky or willing to relocate to the Kentucky local area.
• Willing to travel domestically 75%+ and work on-site.
• Exceptional organizational skills and attention to detail.
• Proficient with CRM and email marketing tools.

Responsibilities

• Own conference strategy, selection, and leadership communications with organizers.
• Lead pre-event marketing planning and post-event CRM workflows.
• Manage on-site execution, setup, troubleshooting, and teardown.
• Coordinate logistics, inventory, and travel for the team.
• Track performance and maintain conference reports.

Skills

Event planning

Project management

CRM tools

Communication

Notion

Travel flexibility

Education

Bachelor’s degree preferred

Job description

About TruDiagnostic

TruDiagnostic is a unique and primely positioned company with an amazing culture and opportunity. We’re the global leader in epigenetic age testing and biological age measurement, and we’re building toward a 2030 vision that has high impact on our healthcare system and the future of medicine.

Today, that means a CLIA-certified, CAP-accredited platform sitting on top of the largest private methylation dataset in the world — 200,000+ participants, 80+ peer-reviewed studies, and 115+ active research collaborators including Harvard, Yale, Stanford, Duke, Eli Lilly, and Illumina. Our work shows up everywhere from Nature Aging and Nature Medicine to The Kardashians, Bryan Johnson, and Netflix’s You Are What You Eat.

In March 2026 we acquired Tally Health, Dr. David Sinclair’s consumer longevity company – bringing the most premium DTC brand in longevity under the same roof as our clinical platform.

The culture is the part candidates tell us surprises them most. Our employee NPS is 74 — world-class on a scale where the global average sits in the single digits and biotech typically clusters in the 10–30 range. Our cultural operating system is the 15 Commitments of Conscious Leadership. We’re also relentlessly AI-forward – ChatGPT Enterprise and Notion Enterprise deployed company-wide, bi-weekly AI Fridays, and a real expectation that everyone here, lab to sales to marketing, builds with AI in their day-to-day.

Conferences are a critical revenue and brand channel across all four of our customer audiences – healthcare providers, consumers, researchers, and commercial partners. With significant sponsorship investments planned, we’re looking for someone to own this channel completely – from strategy to execution and follow-up.

About The Role

We’re looking for an energetic, detail-obsessed Brand Experience Associate to become TruDiagnostic’s single point of ownership for all conferences and events.

The role has two equally important halves. The first is brand strategy and marketing: owning which conferences we attend, leading all pre-event marketing planning and managing post-event CRM workflows. The second half is logistical execution: you’re on-site at every event, managing setup, troubleshooting in real time, and owning teardown.

This is a high-visibility, high-travel role – built for someone early in their career who enjoys working with people, loves being on the road, and wants to grow into event strategy and leadership over time.

What You’ll Own

Conference Strategy & Selection

You are the first filter on every conference TruDiagnostic considers. You evaluate new opportunities across our four audiences and make structured recommendations to leadership based on:

• ROI potential: new contacts, email list growth, leads, brand impressions
• Total all-in cost: sponsorship tiers, booth fees, travel, lodging, shipping, materials
• Audience fit: attendee roles, specialties, purchasing influence, and persona match
• Conference maturity: agenda relevance, format, exhibit floor traffic, and organizer reputation
• Calendar feasibility: team availability, conflicting events, logistics complexity

You then own the process: communication with conference organizers, contract review, leadership approval workflow, and management of operations.

Event Marketing & Asset Delivery

For every confirmed event, you lead the marketing prep end-to-end:

• Build and maintain the annual conference calendar
• Own asset production — brief our design team, manage print materials, confirm stock, and ensure on-spec delivery for every event
• Manage conference-specific website landing pages, registration flows, and pre-event provider outreach
• Support speaker logistics for our leadership speakers — session titles, branded slide templates, and submission deadlines
• Promote upcoming events through social media, email, and targeted provider outreach in partnership with the marketing team
• Own post-event CRM & performance tracking — uploading lead lists into Salesforce; establishing post-event nurture sequences, maintaining conference performance reports, and coordinating post-event content capture.

Logistics, Shipping & On-Site Execution

You own the operational plan for every conference:

• Manage all physical conference inventory in Lexington, Kentucky in partnerships with our Warehouse team to store and ship to various events
• Manage our virtual assistant to coordinate travel logistics for the attending team
• Create and distribute the event agenda at least two weeks out — including booth coverage blocks, session times, setup/breakdown schedule, venue/hotel details, and presenter info
• Be on-site at every event: arrive early, manage setup, run the booth, troubleshoot in real time, and own teardown
• Ensure all conference technology works at every event: iPads, Starlink kits, POS systems, discount codes, QR code lead capture

What We’re Looking For

• 1–3 years in event planning, conference coordination, marketing operations, or a closely related field
• Based in or willing to relocate to Kentucky local area — on-site presence is preferred for inventory and warehouse coordination
• Comfortable with 75%+ domestic travel; you genuinely enjoy traveling and visiting new places
• Exceptionally organized with obsessive attention to detail — you build systems so things don’t fall through the cracks
• Able to manage 10-15 events annually
• Strong written and verbal communicator — you can brief a designer, update an executive, and email a vendor all in the same hour
• Comfortable with CRM and email marketing tools (Salesforce, Klaviyo, or similar)
• Proficient with project management tools (Notion strongly preferred)
• Eager to use AI productivity tools to multiply your output
• Proactive, solutions-first — you see a gap and you fill it without being asked
• Bachelor’s degree preferred

Nice to Have

• Experience in healthcare, biotech, longevity, or diagnostics
• Familiarity with trade show logistics: exhibitor portals, booth setup, lead capture devices
• Experience running event marketing campaigns (social, email, paid)
• Knowledge of Salesforce, HubSpot, or CRM workflow setup

Growth Path

This is an entry point with real upward mobility. Over 6–12 months, the right person grows into:

• Full budget ownership – managing the conference P&L rather than executing against it
• Team leadership – managing event staff, contractors, or part-time support as the program scales
• Partnership operations leadership – becoming a strategic representative beyond conferences by managing key commercial partnerships, owning the relationships for large books of customer business