Brand Education & Activation Consultant

Pronghorn; Washington (District of Columbia); On-site; USD 41,000 - 49,000; Full time

Benefits offered by this job

Monthly retainer

Performance incentive up to $2,500

Job summary

Pronghorn, an investment and brand-acceleration platform, seeks a consultant to educate and engage consumers in Maryland and DC, supporting spirit brands. You will coordinate sampling, tastings, and events, ensuring compliance with local laws and brand standards.

The role requires 21+ age, alcohol service certification, a valid driver’s license, and willingness to travel evenings and weekends. Independent contractor engagement with a monthly retainer and potential incentives is offered.

Qualifications

• Age 21 or older.
• Responsible alcohol service certification obtained before delivering services.
• Valid driver's license and reliable transportation with vehicle insurance per law.
• Ability to deliver at agreed times and locations including evenings and weekends.
• Insurance coverage as specified, with COI before services begin.
• No ownership in alcohol licensee or distributor; tax documentation for independent contractor.
• Permits and licenses required locally for activities obtained and in good standing.

Responsibilities

• Sampling experiences at bars, restaurants, retailers, and events compliant with MD/DC laws.
• Brand education through tastings, staff sessions, and demonstrations.
• Experiential support from setup to breakdown with brand standards on site.
• Delivery of national and regional brand programs in on- and off-premise accounts.
• Sponsorship deployment including materials, product availability, and logistics.
• Hosting partners and guests at dinners and events within plans and budgets.

Skills

Event planning

Brand activation

Customer service

Job description

At Pronghorn, we are building a movement. Rooted in culture, innovation, and equity, we exist to create real pathways to success across the Spirits industry and beyond.

Whether you're behind the scenes or at the forefront of the brand, working at Pronghorn means stepping into purpose. We believe in bold ideas, relentless execution, and creating space for people to show up fully as themselves — and win.

At Pronghorn, we leverage powerful partnerships to build pathways. We proudly collaborate with some of the biggest and most respected names in the Spirits industry to connect bold talent with bold brands.

Whether you’re supporting internal growth or contributing to a partner initiative, you’ll gain real-world exposure, strategic access, and unmatched insight into an industry that’s being reshaped in real time. Every role has the potential to intersect with our partner network — driving visibility, impact, and results that go far beyond the job description.

About the role

Pronghorn is an investment and brand-acceleration platform building the next generation of brands and leaders in beverage alcohol. Backed by anchor investor Diageo, it has raised $200M and built a portfolio of 40 brands across spirits, consumer goods, and technology. Through three pillars (Grant, Accelerate, and Hire), Pronghorn pairs capital with operating expertise and talent pipelines, with a plan to generate $2.4B in economic value by 2032.

This independent consultant will provide market education and brand engagement services in Maryland and DC, initially supporting spirit brands. The work centers on brand education, consumer engagement, and experiential activation across bars, restaurants, and retail.

What you'll do

• Sampling: Deliver consumer sampling experiences at bars, restaurants, retailers, and events. Each brand's heritage, craftsmanship, and flavor profile is brought to life, in compliance with MD and DC law. Sampling product is supplied through lawful channels.
• Brand Education: Tastings, staff sessions, and cocktail demonstrations for bartenders, servers, retail staff, and distributor teams.
• Experiential Support: Agreed events and activations supported from setup through breakdown, with brand look-and-feel maintained on site, consistent with the written brand standards Pronghorn provides.
• Brand Program Delivery: National and regional programs executed in on- and off-premise accounts. Menus, displays, signature cocktails, and POS reflect current brand standards. Agreed account visits completed, with the consultant scheduling visits within agreed program windows.
• Sponsorship Deployment: Brand presence delivered at agreed sponsorships and partner events, including materials, product availability, and on-site logistics.
• Brand Hospitality: Partners and guests hosted at agreed dinners, tastings, and events, within approved plans, budgets, and applicable law, including Maryland, DC, and federal restrictions on gifts and things of value to licensees and their staff.
• Recaps & Market Feedback: Recaps, photos, sample counts, product and materials used, and market feedback delivered within SOW timelines.

Qualifications

• Age 21 or older
• Responsible alcohol service certification obtained before delivering services (completed at the consultant's own expense unless the SOW provides otherwise)
• Valid driver's license and reliable transportation, with the vehicle insurance required by law
• Ability to deliver at agreed times and locations, including evenings, weekends, and SOW-identified travel
• Ability to manage event setup and breakdown, including handling product and materials
• Appropriate insurance, as specified in the consulting agreement (expected to include general liability, and liquor liability where required), with a certificate of insurance provided before services begin
• No ownership or financial interest in, or concurrent employment with, an alcohol retail licensee or distributor, confirmed by written attestation before services begin [Pronghorn to confirm timing]
• Any permits, registrations, or licenses required by Maryland, DC, or local authorities for the agreed activities, obtained and kept in good standing before the consultant begins those activities [counsel to confirm which permits apply and any sponsoring-entity requirements]
• A business structure and tax documentation suitable for an independent contractor engagement (for example, a completed IRS Form W-9; an LLC or sole proprietorship is acceptable)

Why Choose Us

At Pronghorn, we don’t offer jobs — we offer impact. Every seat here is a chance to build, influence, and disrupt industries that weren’t designed with everyone in mind. We are culture shapers, talent developers, and brand builders who believe in doing meaningful work that leaves a legacy.

When you join the Pronghorn network, you’re stepping into a community of leaders, creators, and innovators driving real change across the spirits industry. Here, your voice matters. Your ideas move. And your work shows up in real ways — in culture, in communities, and on shelves nationwide.

We move fast. We lead boldly. And we invest in our people every step of the way.

• $ 4000 monthly retainer + up to $2500 monthly incentive

Work Authorization

Due to the nature of these positions, we are unable to provide sponsorship for U.S. work authorization now or in the future.

Equal Opportunity Employer Statement

Pronghorn is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran