Brand & Editorial Lead — Tech Content & Growth

TLDR

United States

Remote

USD 212,000 - 254,000

Full time

4 days ago
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Benefits offered by this job

Health benefits
Remote work
Home office stipend
Learning stipend
Flexible PTO
Parental leave
401(k)

Job summary

TLDR is seeking a Brand & Editorial Marketer to build a self-sustaining content engine. You’ll report to the VP of Marketing and collaborate with Growth, Product Marketing, and Demand Generation to shape TLDR’s owned narratives and strengthen the brand.

You’ll own voice, editorial strategy, and data-driven storytelling, developing a calendar and themes that fuel social, Growth, and Demand Gen channels while producing assets that support Sales and brand campaigns.

Qualifications

  • 7–10 years of content or editorial experience
  • Strong editorial and brand instincts with experience owning an editorial calendar
  • Strategic, data-informed approach using metrics like traffic and engagement
  • Cross-functional experience with Sales or Account Management and freelancers

Responsibilities

  • Define TLDR’s voice, own voice and tone guidelines, and shape executive content
  • Own editorial strategy and story pipeline, build content calendar and themes for owned channels
  • Turn data into insights with first-party audience and performance metrics
  • Create B2B assets for Sales and account management, and test new formats like video and social campaigns
  • Set the editorial bar and ensure consistent TLDR voice across Content Studio

Skills

Brand voice
Editorial strategy
Data-informed content
Cross-functional collaboration
Content calendar

Tools

Content Studio tooling
Social channels

Job description

TLDR is seeking a Brand & Editorial Marketer to build a self-sustaining content engine. You’ll report to the VP of Marketing and collaborate with Growth, Product Marketing, and Demand Generation to shape TLDR’s owned narratives and strengthen the brand.

You’ll own voice, editorial strategy, and data-driven storytelling, developing a calendar and themes that fuel social, Growth, and Demand Gen channels while producing assets that support Sales and brand campaigns.

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