Brand Director, US RTD - On the Rocks

Beam Suntory Inc; New York (NY); On-site; USD 160,000 - 200,000; Full time

Benefits offered by this job

Annual Bonus

401K Match

Profit Sharing

Medical Benefits

Wellness Benefits

Job summary

Join a dynamic and innovative company as the OTR Marketing Director, where you will lead the transformation of a rapidly growing spirits franchise into a global icon. This role offers the opportunity to drive significant growth in the U.S. market while managing a talented team and collaborating with senior leadership. You'll leverage your strategic marketing acumen and analytical skills to develop impactful brand strategies that resonate with diverse consumers. In this fast-paced environment, you'll be empowered to make a real difference and unleash your spirit in a company that values its people and fosters a culture of inclusivity and growth.

Qualifications

• 10+ years of experience in brand marketing and management.
• Strong analytical skills to identify untapped opportunities.

Responsibilities

• Accountable for transforming a fast-growing spirits franchise into a global brand.
• Lead a team to drive exponential growth and manage high-profile stakeholder relationships.

Skills

Brand Marketing

Analytical Skills

Team Leadership

Creative Problem Solving

Cross-Functional Collaboration

Education

Bachelor's Degree

MBA

Job description

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

• We’re seeking a leader who thrives in a complex, fast-paced, high pressure, growth environment. One who gains energy from the opportunity to be part of a fast-growing and entrepreneurial business that has humble roots with infinite growth potential.
• A brand builder who brings both strategic rigor and powerful execution, linking brand strategy to operating plans that deliver on an ambitious growth agenda.
• An inspiring people leader who effectively leads through ambiguity, building new ways of working problem-solving, inspiring, influencing teams, and working with executive and board-level leaders.
• A leader with experience managing brand P&Ls, who brings financial acumen and has the ability to turn data and insights into compelling marketing and growth strategies.
• A people leader with a passion for developing talent and capabilities, who proactively and creatively leads teams through growth and problem-solving.
• Strategic business and marketing acumen, reflected in the strategy development and execution/operating plans and results.

POSITION LOCATION: New York, NY or Chicago, IL

Role Responsibilities

• The OTR Marketing Director will be accountable for transforming one of the fastest growing franchises in US spirits into a global, iconic brand, propelling the franchise into the ranks of the top 100 global spirits brands.
• This leader’s focus in the immediate term will be driving exponential growth in the United States, growing the franchise from $100MM NNSV to $250MM NNSV, setting up OTR as a share leader in premium+ spirits and a critical growth driver for Suntory Global Spirits North America.
• This role is a high-profile position that requires senior level stakeholder management with high exposure to the Suntory Global Spirits Executive Leadership team, the SHD Chairman and the Global Brand House and RTD Managing Directors.
• Managing the OTR portfolio involves a high degree of operational complexity and connectivity, requiring liquid planning & negotiations across multiple global brand houses and a high degree of connectivity and collaboration across strategy, innovation, data/insights, finance supply chain and US sales.
• This role requires championing, building, and embedding capabilities that are new and/or nascent to the US organization.
• This person will lead a team of 4-5 direct reports to deliver on clearly defined vision and prioritized brand initiatives.
• Success will be measured by sales performance (NNSV), consumer response (awareness & purchase behavior) and operational metrics and budget oversight of $30+MM.
• A resourceful self-starter with an entrepreneurial mindset, strong work ethic and adaptability towards change.

Qualifications

• Bachelor’s Degree required, MBA a plus
• 10+ years of brand marketing / brand management
• Experience developing brand strategies and targeting a diverse set of consumers
• Team leadership: experience building and developing high-performing teams
• Strong analytical skills and inquisitive personality to dive into untapped opportunities and details
• Strong understanding of cross-functional roles to enable collaboration including finance, supply chain, sales, innovation, and strategy.
• Experience leading agency partners to guide teams in taking ideas from brief to plan and execution
• Flexibility in approach to enable strong collaboration across cross-functional partners and multiple senior stakeholders
• Able to deliver in a fast-paced environment under pressure/time constraints
• Experience working cross-culturally and/or desire to learn about different cultures
• Experience in fast moving beverages, RTD alcohol a plus
• Exhibit creative problem solving

Salary Range: The salary range for this role, based in New York, is $160,000 to $200,000, along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate’s location, experience, and skillset. The range will vary if outside of this location.

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.