Brand Director, REVEAL

Tactacam; Billings (MT); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Tactacam, a rapidly growing outdoor camera and tech company, seeks a Brand Director for Reveal to own positioning, messaging, and campaigns that build category leadership and drive growth. You’ll shape the brand narrative, partner with creative and cross-functional teams, and lead go-to-market strategies for new products and features.

You will guide brand planning, measure awareness and preference, and ensure our storytelling remains authentic and customer-focused across channels.

Qualifications

• Brand strategy and positioning experience
• Leadership and cross-functional collaboration
• Strong storytelling and messaging
• Campaign and GTM planning expertise

Responsibilities

• Own Reveal's brand strategy, positioning and long-term narrative
• Clearly articulate who Reveal is for, what problem we solve and why we win
• Protect and grow Reveal's leadership in the cellular trail camera category
• Reach new customers without diluting what makes Reveal, Reveal
• Establish and evolve Reveal's messaging hierarchy and tone of voice Campaign & Go-To-Market Leadership
• Lead Reveal's annual and quarterly brand planning
• Define campaign strategies, audiences and success metrics across DTC, retail, partnerships and community
• Own GTM strategy for new product, app and feature launches
• Partner with Performance Marketing so brand and demand work together as one growth engine
• Partner closely with the Creative Director to shape creative direction and storytelling
• Provide clear, inspiring briefs that translate strategy into world-class creative
• Champion authentic storytelling built on real customers and real results
• Cross-Functional Leadership
• Act as the internal voice of the customer across Product, CX, Sales and Leadership
• Ensure brand promises align with real customer experiences
• Support retail, partnership and community storytelling with clear positioning andmessaging
• Own brand health metrics (awareness, consideration, preference) alongside performance outcomes
• Use customer insight, market research and competitive analysis to evolve strategy
• Lead, mentor and develop brand team members as the organization grows
• Use customer insight, market research and competitive analysis to evolve strategy

Job description

At Tactacam, we are a rapidly growing team of tech innovators, trail-blazers, and outdoor enthusiasts working to engineer the outdoors! We are proud to be a market-leading outdoor camera and technology company, but at our core, we are just a group of people obsessed with the great outdoors. We are far more than a technology company; we are a community that values fresh air as much as fresh ideas. As restless adventurers, we know that the best ideas rarely happen behind a desk, which is why we constantly encourage our team to get outside, use our products, and let the natural world inspire their next big breakthrough.

We also operate as tech trailblazers who are moving fast. With over 500,000+ active customers worldwide and a constantly expanding product line, we are actively pushing the boundaries of what outdoor technology can do. Because "good enough" isn't in our vocabulary, we intentionally foster an environment of ambitious dreamers where every team member is encouraged to aim higher, dream bigger, and drive innovation forward. We believe that your career should be an adventure too, and our rapid growth offers limitless possibilities for career advancement, personal development, and hands-on impact

Job Overview:

We're looking for a Brand Director for Reveal: a strategic brand owner who can protect ourcategory leadership while unlocking the next wave of growth.This role is about building brand preference, not just awareness. You will own Reveal'spositioning, narrative and go-to-market clarity, ensuring everything we put into the world, fromcampaigns and product launches to retail storytelling and partnerships, feels unmistakablyReveal.

Responsibilities:

Brand Strategy & Positioning

• Own Reveal's brand strategy, positioning and long-term narrative
• Clearly articulate who Reveal is for, what problem we solve and why we win
• Protect and grow Reveal's leadership in the cellular trail camera category
• Reach new customers without diluting what makes Reveal, Reveal
• Establish and evolve Reveal's messaging hierarchy and tone of voice Campaign & Go-To-Market Leadership
• Lead Reveal's annual and quarterly brand planning
• Define campaign strategies, audiences and success metrics across DTC, retail, partnerships and community
• Own GTM strategy for new product, app and feature launches
• Partner with Performance Marketing so brand and demand work together as one growth engine

Creative Partnership

• Partner closely with the Creative Director to shape creative direction and storytelling
• Provide clear, inspiring briefs that translate strategy into world-class creative
• Champion authentic storytelling built on real customers and real results
• Ensure creative work ladders back to brand strategy and customer truth Cross-Functional Leadership

Cross-Functional Leadership

• Act as the internal voice of the customer across Product, CX, Sales and Leadership
• Ensure brand promises align with real customer experiences
• Support retail, partnership and community storytelling with clear positioning andmessaging
• Partner with leadership to align the organization around a bold, focused brand vision Measurement & Scale
• Own brand health metrics (awareness, consideration, preference) alongside performance outcomes
• Use customer insight, market research and competitive analysis to evolve strategy
• Lead, mentor and develop brand team members as the organization grows

Measurement & Scale

• Own brand health metrics (awareness, consideration, preference) alongside performance outcomes
• Use customer insight, market research and competitive analysis to evolve strategy