Brand & Digital Marketing Manager

SOUTH CENTRAL SERVICES INC; Greencastle (Franklin County); Hybrid; USD 28,000 - 41,000; Part time

Job summary

South Central Services is seeking a Part-Time Brand & Digital Marketing Manager to own marketing, website, social media, and the overall digital presence for the company. The role requires creativity, organization, and the ability to work independently while leveraging HubSpot, WordPress, and digital marketing tools.

The ideal candidate will develop, implement, and measure marketing initiatives, manage content creation, and support events and photography projects to strengthen local brand

Qualifications

• Must be 18 years of age or older.
• Must successfully pass a post-offer background check.
• Professional, dependable, and able to represent South Central Services appropriately.
• Able to work independently and manage multiple projects.
• Strong written, verbal, and organizational skills.
• Comfortable learning and using new technology and marketing tools.
• Strong hands-on experience with HubSpot.

Responsibilities

• Website Management & Development: update WordPress sites, add services, projects, blogs, and ensure usability and SEO.
• HubSpot CRM & Marketing: manage HubSpot, forms, landing pages, emails, lists, workflows, and reports.
• Social Media Management: grow presence on Facebook, Instagram, LinkedIn, YouTube, and TikTok; maintain content calendar.

Skills

HubSpot

Website management

WordPress

Social media

Graphic design

Content creation

Photography

Video production

Communication skills

Tools

HubSpot

Job description

Part-Time Brand & Digital Marketing Manager

Job Title: Part-Time Brand & Digital Marketing Manager

Reports to: Office Manager

Location: Greencastle, PA

Employment Type: Part-Time

Hours: Approximately 10-15 hours per week

Are you our future Brand & Digital Marketing Manager?

South Central Services is a local, growing company committed to providing high-quality work, exceptional customer service, and professional solutions to our customers and community. As our company continues to grow, we are looking for a creative, motivated, and highly capable Part-Time Brand & Digital Marketing Manager to take ownership of our marketing, website, social media, and overall digital presence.

This position will play an important role in building and strengthening the South Central Services brand. The ideal candidate is creative, organized, technologically capable, and able to work independently. We are looking for someone who can bring new ideas to the table and take projects from concept to completion.

This is more than a traditional social media position. The Brand & Digital Marketing Manager will help oversee the full marketing presence of South Central Services, including website management, social media, HubSpot CRM and marketing tools, digital advertising, print marketing, photography, video, content creation, and overall brand presentation.

The ideal candidate will take ownership of our marketing efforts, identify opportunities for growth, and have the ability to develop, implement, and measure marketing initiatives.

Requirements

• Must be 18 years of age or older


• Must successfully pass a post-offer background check


• Professional, dependable, and able to represent South Central Services appropriately


• Able to work independently and manage multiple projects


• Strong written, verbal, and organizational skills


• Comfortable learning and using new technology and marketing tools


• Strong hands-on experience with HubSpot


• Available for occasional in-person meetings, photography, video projects, and company events

Essential Responsibilities

Website Management & Development

• Manage and update South Central Services websites and WordPress content


• Add and maintain services, projects, photos, blogs, and company information


• Improve website design, functionality, user experience, and SEO


• Monitor website performance and identify opportunities for improvement


• Develop landing pages and content focused on lead generation


• Ensure the company’s online presence remains accurate, professional, and up to date

HubSpot CRM & Marketing

• Strong hands-on HubSpot experience is required.


• Manage HubSpot as a central part of the company’s marketing and lead-generation strategy


• Maintain accurate customer, prospect, contact, company, deal, and pipeline information


• Create lead-generation forms, landing pages, email campaigns, lists, and audience segments


• Build automated workflows and follow-up sequences


• Track leads from initial inquiry through the sales process


• Monitor lead sources, marketing performance, and campaign results


• Create reports and use data to recommend improvements


• Work with the sales team to improve lead follow-up and conversion


• Identify opportunities to automate and streamline marketing processes

Social Media Management

• Manage and grow the company’s presence on Facebook, Instagram, LinkedIn, YouTube, and TikTok as appropriate


• Develop and maintain a consistent content calendar


• Create posts, graphics, videos, reels, and other digital content


• Photograph and record company projects, employees, products, and completed work


• Highlight company accomplishments and maintain a professional online presence


• Develop campaigns to increase brand awareness, engagement, and leads


• Monitor performance and identify opportunities to improve results

Digital & Print Marketing

• Create professional marketing materials for digital and traditional advertising


• Develop digital ads, including Facebook and Instagram campaigns


• Create flyers, postcards, brochures, door hangers, business cards, and promotional materials


• Develop email marketing, sales materials, presentations, and graphics


• Support company promotions, events, and community marketing


• Ensure all materials maintain consistent South Central Services branding


• Track campaign performance and recommend improvements

Brand Development

• Strengthen and maintain the South Central Services brand across all platforms


• Maintain consistency in logos, colors, messaging, photography, graphics, and overall presentation


• Develop creative ideas to increase local brand recognition


• Identify new marketing opportunities within our local markets


• Develop campaigns around individual services and divisions


• Showcase the company’s work, employees, projects, and commitment to quality


• Support company promotions, events, and community involvement

Marketing Strategy & Lead Generation

• Identify opportunities to increase brand awareness, website traffic, engagement, and lead generation


• Develop and implement marketing campaigns from concept through completion


• Work with leadership and the sales team to align marketing with company goals


• Monitor marketing performance and make data-driven recommendations


• Track leads and identify which marketing efforts generate results


• Research new tools, platforms, and strategies to improve marketing


• Take ownership of projects from planning and creation through implementation and measurement

Required Skills & Knowledge

• Strong hands-on proficiency with HubSpot


• Website and content management experience


• Social media management experience


• Strong graphic design and content creation skills


• Ability to create professional digital and print materials


• Strong written and verbal communication skills


• Strong organizational and time-management skills


• Excellent attention to detail


• Creative, proactive, and self-motivated


• Ability to work independently and manage multiple deadlines


• Strong problem-solving and critical-thinking skills


• Ability to learn new software and technology


• Team-oriented and collaborative


• Professional and dependable

Preferred Skills & Experience

• WordPress experience


• SEO experience


• Canva, Adobe Creative Suite, or similar design software


• Photography and video production


• Meta Business Suite


• Google Analytics


• Digital advertising


• Email marketing


• CRM and marketing automation


• Marketing campaign development


• Small business or local service company experience

The Ideal Candidate

We are looking for someone who can take ownership of our marketing presence and help move South Central Services forward.

This is not simply a position where you will be asked to make a few social media posts each week. We want someone who can look at our marketing and say:

“Here is what I think we should do.”

Then have the ability to create it, implement it, launch it, and measure the results.

The ideal candidate is creative, technologically capable, organized, proactive, and comfortable learning new tools and finding better ways to market the company.

You should be someone who enjoys creative freedom, takes pride in your work, and wants to play an important role in the growth of a successful local company.

You will have the opportunity to make a meaningful impact on how South Central Services is presented to customers, contractors, employees, and our community.

Work Hours

Part-Time: Approximately 10-15 hours per week

• Flexible scheduling


• Combination of remote and in-person work as appropriate


• Occasional in-person time for photography, video, meetings, company projects, and events

Compensation

Competitive hourly compensation based on experience and qualifications.

Additional incentive opportunities may be available based on marketing performance and company growth.

About South Central Services

At South Central Services, we believe that doing a great job means never settling for “good enough.”

Founded in 2015 by brothers Kilian and Zeshan Agha, South Central Services began as a refrigeration and HVAC service company. After several years working in the HVAC industry, the brothers recognized the significant impact that insulation and air sealing have on the comfort, efficiency, and performance of a building. What started as an additional service eventually became the company’s primary focus.

Today, that background continues to influence the way we approach every project. We don’t simply look at insulation as a product that gets installed in a wall or ceiling. We look at the building as a whole and work to understand how it will perform. Our experience in HVAC and building science gives us a unique perspective when determining the right insulation solution for each project.

Always Learning. Always Improving.

The construction and insulation industries are constantly changing. New products, technologies, installation techniques, and building practices are continually being developed.

We believe that staying ahead requires a commitment to always learning.

We invest in training and education for our team because we believe the best companies are built around people who are constantly improving their skills and knowledge. We want our employees to understand not just how to do their job, but why it matters.

That investment in our people translates directly into better results for our customers.

A Commitment to High-End Results

We don’t want to be the company that simply shows up, installs a product, and leaves.

We want to deliver a finished product that reflects the highest standards of workmanship, attention to detail, cleanliness, and professionalism. From the first conversation with a customer through the completion of a project, our goal is to provide a level of service and quality that exceeds expectations.

We believe our reputation is built one project at a time.

Investing in Our People

Kilian and Zeshan believe that a great company starts with a great team. That’s why South Central Services invests in its employees through training, development, advancement opportunities, and the tools they need to succeed.

We challenge our team to learn, grow, and take pride in their work. As our employees become better at what they do, South Central Services becomes better at what we do.

Looking Toward the Future

South Central Services continues to grow, but our core principles remain the same.

Always learning. Always improving. Always looking for a better way.

We will continue investing in our employees, staying on the cutting edge of our industry, embracing new technology and best practices, and holding ourselves to a higher standard.

Because at the end of the day, our goal isn’t simply to complete a project.

Our goal is to deliver a high-end result that our customers can be proud of—and to build a company that our employees can be proud to be part of.

South Central Services — Built on Knowledge. Driven by Quality. Committed to Better.

Flexible work from home options available.