Brand Development Coordinator

Heidelberg Distributing Company; Louisville (KY); On-site; USD 52,000 - 70,000; Full time

Job summary

Heidelberg Distributing Company seeks a Brand Development Coordinator to execute brand strategies and drive market presence in the beverage industry. The role involves in-market execution, cross-functional teamwork, and managing campaigns to reinforce brand positioning.

The candidate will collaborate with sales and marketing to optimize campaigns, events, and merchandising while maintaining brand integrity and supporting revenue growth across assigned territories.

Qualifications

• Valid driver’s license and 21+ years of age.
• Ability to drive to multiple locations.
• Proven coaching and sales experience.
• Strong data presentation and communication skills.
• Proficiency with Karma, iDig, and Microsoft Office tools.

Responsibilities

• Assist in developing and executing brand strategies and marketing plans; in-market for 4+ days/week selling to accounts while upholding merchandising standards.
• Coordinate with internal teams to implement campaigns, promotions, and events.
• Motivate and communicate to drive case and revenue goals.
• Ensure brand messaging is consistent with overall company strategy.
• Collaborate with sales management and other departments for cohesive execution.

Skills

Coaching

Sales experience

Data presentation

Communication

MS Office proficiency

Tools

Karma

iDig

MS Word

MS Excel

PowerPoint

Job description

Description

COMPANY OVERVIEW

Heidelberg Distributing Company began in 1938, with founder Albert W. Vontz operating the business with “one man and one truck.” Now, Heidelberg services more than 26,000 retail and industry establishments across all counties in Ohio and Kentucky with our office locations in Cincinnati, Cleveland, Columbus, Dayton, Lorain, Toledo, Youngstown, Ohio and well as Hebron, Kentucky. Family owned and operated for 84 years; Heidelberg was acquired by Redwood Holdings, another family-owned operation, in 2022. Heidelberg proudly distributes the finest wine, premium beer, quality spirits, and more, to your favorite stores, venues and restaurants. Heidelberg is committed to investing in our 1,600+ Associate base, beverage industry and our communities. With our longstanding history in this industry, Heidelberg continues to thrive, adapt, and lead the way to our customer’s number one choice.

JOB SUMMARY

The Brand Development Coordinator will play a key role in executing brand strategies and initiatives to enhance brand presence and market share within the beverage industry. This role involves direct in market execution on priority objectives by collaborating with cross-functional teams, managing brand campaigns, analyzing market trends to ensure the successful development and positioning of our brands. The Brand Development Coordinator is responsible for developing or adapting a brand strategy for the assigned territory. They must maintain brand integrity (consumer perceptions regarding a brand’s image and reputation) across company sales initiatives and communications

Requirements

ESSENTIAL DUTIES AND RESPONSIBILITIES

Brand Strategy Execution

• Assist in the development and execution of brand strategies and marketing plans to support brand growth and positioning while actively in the market at minimum 4 days per week selling directly to accounts, while also upholding our merchandising standards in market.
• Coordinate with internal teams to implement brand campaigns, promotions, and events.
• Motivate and communicate to drive case and revenue goals.
• Ensure brand messaging is consistent and aligns with overall company strategy.

Cross-Functional Collaboration

• Work closely with sales management and other departments to ensure cohesive brand strategies and execution.

QUALIFICATIONS AND REQUIREMENTS

• Have a valid Driver’s license and must be 21 years of age.
• Required to drive to multiple locations and maintain sufficient insurance. Must abide by all traffic and motor vehicle laws and regulations.
• Firm understanding of Heidelberg Distributing’s Mission, Vision, and Values
• Demonstrated coaching skills
• Sales Route experience calling on all types of account classifications
• Has a thorough understanding of customer needs and requirements
• Ability to provide clear and concise data and strategy presentations
• Working knowledge of Karma and iDig
• Proficient in Word, Excel, PowerPoint a must

WORKING CONDITIONS & PHYSICAL REQUIREMENTS

• This position operates in a professional office environment. Expected hours of work are Monday through Friday during the Company’s regular business hours. There will be some evening, night, and weekend work required. Regular, consistent attendance is required. Dress code is business casual.
• While performing the duties of this job, employee is required to stand; balance; walk; climb stairs, sit; use hands to feel and handle objects, tools, and controls, including standard office equipment such as computers and phones; reach with hands and arms; talk; hear; and have specific vision abilities including close vision, distance vision, color vision, peripheral vision, depth perception and ability to focus.

SCHEDULE

• Monday - Friday
• 9AM - 5PM

Heidelberg Distributing Company is an equal opportunity employer. We celebrate and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. The Company prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.