Brand Designer, Strategic Initiatives - Instagram Brand Studio

Vamp; New York (NY); On-site; USD 149,000 - 209,000; Full time

Benefits offered by this job

Bonus

Equity

Comprehensive benefits package

Job summary

Vamp is seeking a Brand Designer for Instagram Brand Studio in New York City, who will drive brand expression through visual design and storytelling. This role involves concepting and prototyping interactive brand experiences for product launches and marketing activations, in partnership with engineering and product design teams.

The ideal candidate will have at least 8 years of experience, a strong proficiency in Figma and Adobe Creative Suite, and demonstrate the ability to lead cross-functional projects. The position offers an annual salary between $149,000 - $209,000 plus bonuses and benefits.

Qualifications

• 8+ years of experience in brand design, identity design, or communication design, focusing on motion and interactive design.
• Expert proficiency in design tools such as Figma and Adobe Creative Suite.
• Experience leading cross-functional design initiatives and influencing creative direction.

Responsibilities

• Concept, prototype, and produce interactive brand experiences.
• Define and evolve Instagram's brand design system.
• Present creative strategy to leadership, influencing product and brand decisions.

Skills

Figma

Adobe Creative Suite

After Effects

Cinema 4D

Strong presentation skills

Communication skills

Brand design experience

Interactive design

Job description

Instagram Brand Studio – Brand Designer, Strategic Initiatives

Instagram Brand Studio shapes how Instagram expresses itself to the world - through brand systems, visual identity, campaign design, and creative tools that reach billions of people. As Brand Designer, you will bring Instagram's brand to life through visual design, interaction, and immersive storytelling. You will define iconic interactive brand experiences for in-app moments and marketing activations. You'll partner closely with product design, marketing, creative, and engineering teams to define how our brand behaves, responds, and communicates in dynamic contexts. You're equal parts systems thinker and hands-on maker. You'll work across the spectrum - from fast, rough motion studies to polished, production-ready deliverables - and you'll champion craft while making smart trade-offs at scale. The ideal candidate blends motion/interaction expertise with a strong foundation in brand design and a point of view on how brands can be expressed through storytelling and behavior.

Responsibilities

• Concept, prototype, and produce iconic interactive brand experiences for product surfaces, product campaigns, and activations
• Define and evolve Instagram's brand design system - typography, color, grid, layout, and visual language - ensuring coherence across product surfaces, marketing, and physical touchpoints
• Partner with product design and engineering teams to translate brand intent into shippable interaction patterns and motion specs
• Create storyboards, motion studies, prototypes, and design specs that guide development and communicate creative intent clearly
• Lead cross-functional projects from concept through delivery, driving progress autonomously and communicating proactively with stakeholders
• Present creative strategy and rationale to leadership, influencing product and brand decisions with a clear point of view
• Identify opportunities to innovate on brand expression through emerging tools, AI workflows, and new interaction paradigms
• Provide direction and mentorship to designers across the organization, raising the bar for craft
• Be a hands-on designer, inspiring others with your design thinking, taste, and execution

Minimum Qualifications

• Expert proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign), After Effects, and Cinema 4D
• Experience collaborating directly with product design teams to integrate brand design and ship motion and interaction work in product
• Strong presentation and communication skills - ability to defend design decisions and bring diverse stakeholders along
• Demonstrated ability to lead cross-functional design initiatives and influence creative direction at an organizational level
• 8+ years of experience in brand design, identity design, or communication design, with a focus on motion and interactive design
• Experience defining and scaling design systems across large organizations with multiple product surfaces and brand touchpoints
• A portfolio demonstrating expertise in interactive brand experiences, and multi-format brand applications

Preferred Qualifications

• Familiarity with Lottie, RIVE, or other animation delivery formats for mobile/web
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience with real-time 3D tools (Unity, Unreal, Spark AR) for interactive brand experiences
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience with creative coding, prototyping, or AI-assisted design workflows
• Knowledge of UX/UI design principles and how brand systems integrate with product design patterns
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Compensation

$149,000/year to $209,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits.

Equal Employment Opportunity

Meta is proud to be an Equal Employment Opportunity and Affrmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].