Brand Designer San Francisco, California

Conversion; San Francisco (CA); On-site; USD 90,000 - 140,000; Full time

Job summary

Conversion is hiring a Brand Designer to own the visual identity, craft the brand system, and build scalable guidelines across web, social, decks, and launch assets. You’ll lead end-to-end launch work, including video and page assets, and ensure consistency across all touchpoints.

You should have 1–7 years in-house brand ownership, a strong portfolio, and fluency in Figma, Illustrator, and motion tools. This is a hands-on, craft-focused role requiring deep attention to detail.

Qualifications

• Portfolio of identity work built from the ground up.
• 1–7 years of in-house brand ownership.
• Proficiency in Figma, Illustrator, After Effects, Lottie, and Figma Motion.
• Strong typography, color, and layout sensibility.
• Excellent attention to detail, down to kerning.

Responsibilities

• Own the visual identity system, including logo, type, color, grid, motion language.
• Shape the look and feel across web, social, decks, and collateral.
• Lead end-to-end launch work: video, webpage, assets, and narrative.
• Uphold craft for all visual outputs created by the team.
• Develop a scalable brand system to empower fast cross-team work.
• Create motion and video for launches and product moments.
• Track performance and iterate based on feedback.

Skills

Brand identity

Typography

Color theory

Layout

Motion design

Figma

Illustrator

After Effects

Lottie

Brand systems

Tools

Figma

Illustrator

After Effects

Lottie

Figma Motion

Job description

About Us

Conversion is the agentic marketing automation platform for modern enterprises such as Plaid, ClickHouse, Webflow, and Productboard. Our platform lets growth teams run their entire go-to-market motion in one place, from acquisition through retention, with AI agents doing the work that legacy tools like Marketo, HubSpot, and Pardot can't.

We've raised $28M+ from Abstract Ventures, True Ventures, and HOF Capital. The team is based in San Francisco and includes engineers, designers, and operators from Airbnb, Palantir, Pinterest, IMC, Shopify, LinkedIn, and Microsoft.

About the Role

Hello hello -- Kyle here. I lead Marketing at Conversion, and up until now I've also somehow been the person responsible for all of our brand work. Every logo variation, every deck, every launch page, every color and kerning our typeface. It has been an absolute blast but unfortunately I'm drowning in work and have to let this go.

So, now I'm hiring a brand designer. Someone who owns our visual identity top to bottom and builds our design system at scale.

This will be the person who decides what Conversion looks like and feels like everywhere it shows up across every medium! The identity system (logo, type, color, grid, motion language), the guidelines we use to pass to our agencies and freelance partners, and how we think about craft and brand for the entire business. You'll bring it to life across web, social, launch creative, decks, and collateral. When we ship a new feature or run a launch, you're making the page look incredible, designing launch video, and setting the visual story. This is brand and identity work rather product UI (Levi owns our in-app surfaces), and not code. If you think of yourself as a design engineer, this probably isn't the right fit (but we are hiring those too --)

I care about this a lot, which is why the bar is high. We always evaluate portfolio first. I want to see identity work you've built from the ground up and can walk me through: what the problem was, what you made, and why every decision. I'd rather see one brand you shaped end to end than ten logos you touched. Tool fluency is expected for this role (Figma, Illustrator, After Effects / Lottie / Figma Motion, Claude Design), and I'm looking for roughly 1 to 7 years of being an in-house brand owner.

The people who crush this role tend to be the same off the clock. Side projects, an art Instagram, a vlog, a brand they built just because. Strong opinions about advertising and what good creative actually is (I keep a Super Bowl ad tier list, so no judgment). The friend whose dinner party has a custom menu. Obsessive about craft down to the pixel. If that's you, and you want to own a brand rather than execute someone else's,

This role is in-person 5 days/week in San Francisco.

What You'll Own

• The visual identity itself: logo, type, color, grid, motion language, and the guidelines that keep all of it consistent as more people build on top of it

• The look and feel of Conversion everywhere it shows up: web, social, decks, collateral, launch creative

• Launch work end to end: the launch video, the webpage, the assets, the story that ties them together

• The craft bar for anything visual that leaves the building, including work made by others

• The brand system that lets the team move fast without every piece routing through you

• Motion and video where the brand needs it: launch films, product moments, social cuts

• Tracking what's landing and iterating, because taste plus a feedback loop beats taste alone

You Might Be a Good Fit If You

• Have a portfolio of identity work you built from the ground up and can walk me through: what the problem was, what you made, and why every call

• Are fluent in the core tools (Figma, Illustrator, After Effects / Lottie / Figma Motion, Claude Design) and pick up new ones fast

• Have an almost annoying attention to detail, down to the kerning and the pixel

• Can take a project from concept to finished thing (type, layout, motion, the whole build) without much direction

• Have a clear, opinionated POV on typography, color, layout, and composition, and can defend your calls

• Work well across product, sales, and marketing without losing your creative conviction

• Want full ownership of a brand rather than a slice of someone else's

You Might Be a Great Fit If You

• Have shaped a brand identity someone would recognize, not just executed against an existing one

• Have range across mediums: identity system, landing page, launch video, deck, all held to the same bar

• Make things outside of work too: a side project, an art Instagram, a vlog, a brand you built just because

• Have strong opinions about advertising and what good creative actually is

• Believe in high-intensity in-person teams and want to be surrounded by people pushing in the same direction

• Care about craft in every artifact: every frame, every thumbnail, every slide

Useful Links

• Website: https://conversion.ai/

• Company culture: https://conversion.ai/careers