Brand & Marketing Designer

Element451; Oregon; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision

401(k) with 4% employer match

Flexible PTO

Home office stipend

Job summary

Element451, a global SaaS company serving the education sector, seeks a Brand & Marketing Designer to own how the brand looks and feels across all touchpoints.

You will steward the brand design system, craft visuals that simplify AI and product concepts, and enable teams with on-brand templates and tools. This hands-on role partners with marketing, product, sales, and leadership to maintain a premium brand standard.

Qualifications

• 5–10 years of brand or marketing design experience, preferably in B2B SaaS or technology.
• A portfolio that shows range, craft and systems thinking.
• Experience building brand systems and templates that scale across channels and teams.
• Experience contributing to a rebrand or brand refresh.
• Ability to turn complex technical ideas into clear visuals.
• Hands-on motion design and short-form video editing skills.
• Experience working with developers or web agencies to ship polished pages.
• Experience managing outside creative partners.
• Comfort with AI-assisted design workflows and good judgment about AI usage.
• Ability to manage multiple projects and competing priorities.
• Excellent communication and collaboration skills with stakeholders at all levels.

Responsibilities

• Own and evolve the Element451 brand design system and set the quality bar for external-facing work.
• Build templates, tools, and AI skills to empower teams to create on-brand work independently.
• Partner with product to create a visual product hierarchy across assets.
• Own the design of website, social channels, email, and other digital properties; partner with web agency.
• Design landing pages and paid creative for campaigns, gated content, and product launches.
• Collaborate with product marketing to bring launches to life with visuals and feature pages.
• Turn AI and product concepts into clear diagrams, product shots, and visual stories.
• Own the visual design of sales decks and collateral.
• Own the visual identity for Engage and related events; design booth environments and swag.
• Build and maintain a motion design system for consistent video branding; create motion graphics and short-form content.
• Partner with video teams from concept to final cut.

Skills

Brand design

Marketing design

Systems thinking

Motion design

Communication

Project management

AI-assisted design

Collaboration

Vendor management

multitasking

Education

Higher education experience

Tools

Figma

Adobe Illustrator

Photoshop

InDesign

Canva

After Effects

Premiere Pro

PowerPoint

Google Slides

Claude

Adobe Firefly

Midjourney

Job description

At Element451, we're building the AI platform that moves every student forward. Our platform takes action across the entire student journey, from prospect to success, so colleges and universities can deliver better enrollment and student outcomes.

We have two product lines, Element AI CRM and the Bolt Agent Platform, and a team of 120+ people around the globe. We're backed by a $175M investment from PSG to scale our mission.

THE ROLE

As our Brand & Marketing Designer, you'll own how Element451 looks and feels everywhere our brand shows up. You'll steward our brand design system, bring our AI story to life through clear and memorable visuals, and give every team the tools to stay on brand. You'll be a creative partner to marketing, product, sales, and leadership, and you'll direct the outside partners who extend our team. This is a hands-on, high-ownership role for a designer who cares as much about systems as craft.

WHAT YOU'LL OWN

Brand & Identity

• Own and evolve the Element451 brand design system, and set the quality bar for everything external-facing
• Build templates, tools, and AI skills that help teams across the company create on-brand work on their own
• Partner with our product team to create a visual product hierarchy that carries across all of our assets

Web & Digital

• Own the design of our website, social channels, email, and other digital properties
• Serve as the in-house design partner to our web development agency
• Design landing pages and paid creative for campaigns, gated content, and product launches

Product Marketing & Sales Enablement

• Partner with product marketing to bring launches to life through product visuals, launch creative, and feature pages
• Turn complex AI and product concepts into clear diagrams, product shots, and visual stories
• Own the visual design of our sales deck and sales collateral

Events

• Own the visual identity of Engage, our flagship conference, and the events under the Engage umbrella
• Design booth environments, print, and swag for industry conferences

Video & Motion

• -Build and maintain a motion design system that keeps our brand consistent in every video
• Create motion graphics, animated product screens, and short-form social video
• Partner with video production teams on graphics packages from concept through final cut

WHAT YOU'LL BRING

Required

• 5 to 10 years of brand or marketing design experience, ideally in B2B SaaS or technology
• A portfolio that shows range, craft, and systems thinking
• Experience building brand systems and templates that scale across channels and teams
• Experience contributing to a rebrand or brand refresh
• Ability to turn complex technical ideas into clear visuals
• Hands-on motion design and short-form video editing skills
• Experience working with developers or web agencies to ship polished pages. You don't need to code.
• Experience managing outside creative partners
• Comfort with AI-assisted design workflows, and good judgment about where AI helps and where it doesn't
• Ability to manage multiple projects and competing priorities without lowering the bar
• Excellent communication and collaboration skills with stakeholders at every level

Nice to Have

• Higher education experience
• Experience with HubSpot and common CMS platforms
• Experience with Notion
• Lottie, Jitter, or Rive for lightweight animation
• Frame.io or similar video review tools

TOOLS YOU'LL USE

• Design: Figma, Adobe Illustrator, Photoshop, InDesign, and Canva
• Motion and video: After Effects and Premiere Pro
• Presentations: PowerPoint and Google Slides
• AI: design tools such as Claude, Adobe Firefly, or Midjourney

HOW WE MEASURE SUCCESS

• Element451 looks cohesive and premium at every touchpoint
• Teams across the company create on-brand work on their own, using the systems you build
• Production moves faster as reusable systems replace one-off design
• Our AI story is easier to understand through clear visuals and motion

YOUR PORTFOLIO

• A brand or identity system you built or extended, and the thinking behind it
• B2B marketing work across web, campaigns, sales materials, and software
• Complex ideas made clear through diagrams, product visuals, or motion
• Motion graphics or short-form video
• Templates or guidelines that helped non-designers create on-brand work
• How a project moved from brief to delivery, and the results it drove where you can share them

BENEFITS

• Medical, dental, and vision
• 401(k) with 4% employer match
• Flexible PTO
• Home office stipend