Brand Designer — End-to-End Brand Systems Architect

Craft; New York (NY); On-site; USD 100,000 - 110,000; Full time

Job summary

Craft is seeking a sole Brand Designer in New York to own execution and help shape the brand system across sales decks, marketing assets, social content and web pages from concept through deployment.

You will extend typography, color, layout and motion to ensure consistency and cohesion. You will manage external contractors and partner with GTM, sales and product to align brand communication with company goals.

Qualifications

• 3+ years of brand design experience, preferably in-house at tech or startup.
• Ability to own and extend a brand system across multiple outputs.
• Fluent with typographic rigour and rapid execution in Figma.

Responsibilities

• Own execution of brand design across decks, assets, social content and pages.
• Extend and maintain the brand system including typography, color, layout and motion.
• Direct external contractors for video, illustration and print; collaborate with GTM, sales and product.

Skills

Brand system

Typography

Color theory

Layout

Motion design

Figma

AI tooling (Cursor)

Tools

Figma

Cursor

Job description

Craft is seeking a sole Brand Designer in New York to own execution and help shape the brand system across sales decks, marketing assets, social content and web pages from concept through deployment.

You will extend typography, color, layout and motion to ensure consistency and cohesion. You will manage external contractors and partner with GTM, sales and product to align brand communication with company goals.