Brand Designer: Craft Bold Identities for Guest Experiences

Delaware North; Buffalo (NY); On-site; USD 62,000 - 67,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with up to 4% company match

Profit sharing plan based on company/‑

Paid vacation days and holidays

Paid parental bonding leave

Tuition and/or professional certifi c;‑

Generous friends-and-family discounts

Job summary

Delaware North's in-house Brand, Creative & Content Studio is seeking a highly creative Graphic Designer to shape distinctive brands and experiences across our hospitality portfolio. You will translate contemporary design trends into original work and collaborate with art directors, writers, strategists, photographers and business partners.

This role offers opportunities to lead impactful initiatives in a collaborative environment and advance brand storytelling across a diverse set of projects.

Qualifications

• Bachelor’s degree in Graphic Design or related discipline.
• Minimum of 5 years of professional graphic design experience.
• Outstanding portfolio demonstrating brand identity, typography, campaign creative, digital design and/or experiential work.
• Advanced proficiency in Adobe Creative Suite, particularly Illustrator, Photoshop and InDesign.
• Strong understanding of contemporary typography, layout, image-making and brand systems.
• Experience with motion, video, animation or emerging AI-enabled creative tools is a plus.
• Strong presentation, communication and collaboration skills.
• Ability to independently lead design assignments while thriving within a multidisciplinary creative team.
• Portfolio required as part of the interview process.

Responsibilities

• Concept and design bold, contemporary creative across brand identity, advertising campaigns, digital and social content, menus, presentations, environmental graphics and experiential applications.
• Develop visual identities and design systems for new brands, concepts and guest experiences.
• Bring a strong understanding of current design, typography, photography, fashion, culture and visual trends to the creative process.
• Translate creative briefs and business objectives into compelling visual concepts with a clear creative idea.
• Take projects from initial concept and design exploration through refinement, production and final execution.
• Present creative concepts and articulate the thinking behind your work to creative leadership, internal partners and clients.
• Collaborate across disciplines including copywriting, photography, video, motion graphics and digital/interactive design.
• Maintain exceptional attention to typography, composition, imagery, color and craft across every execution.
• Manage multiple projects and deadlines while maintaining a consistently high creative standard.
• Help push the Studio forward by exploring emerging creative tools, technologies, techniques and new ways of working.

Skills

Brand identity

Typography

Layout design

Collaboration

Creative thinking

Presentation skills

Education

Bachelor’s degree in Graphic Design

Tools

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Job description

Delaware North's in-house Brand, Creative & Content Studio is seeking a highly creative Graphic Designer to shape distinctive brands and experiences across our hospitality portfolio. You will translate contemporary design trends into original work and collaborate with art directors, writers, strategists, photographers and business partners.

This role offers opportunities to lead impactful initiatives in a collaborative environment and advance brand storytelling across a diverse set of projects.