Brand Designer

Thatch; United States; Remote; USD 125,000 - 205,000; Full time

Job summary

A tech-driven healthcare startup is seeking a Brand Designer to define and evolve its visual identity. This role requires 3–5 years of experience in brand and visual identity design, exceptional craft skills, and the ability to work collaboratively. The position offers a competitive salary of $125,000 - $205,000 USD and the chance to impact how the company expresses its brand across various platforms.

Qualifications

• 3–5 years of proven experience designing brands and visual identities.
• Deep understanding of crafting cohesive visual systems.
• Mastery of typography, color, layout, and visual hierarchy.

Responsibilities

• Define and evolve brand identity across all touchpoints.
• Design high-impact web pages and digital content.
• Produce print and event materials.

Skills

Designing brands

Visual identities

Storytelling

Figma

Adobe Creative Suite

Job description

Overview

This is a classic early-stage design moment: Thatch has strong product–market fit, and we’re ready to level up our brand. As our first full-time Brand Designer, you’ll define and evolve Thatch’s visual identity across every touchpoint. You’ll shape how the world experiences Thatch — from marketing sites and campaigns to motion, print, and event materials. You’ll have the autonomy to work from concept through launch, building a visual language that’s as thoughtful and human as the product we’re creating. You’ll collaborate closely with marketing, product, and design leadership to ensure a consistent, high-quality brand presence across experiences. This role calls for exceptional taste, deep craft skills, and the ability to bring ideas to life across a range of media. Your work will make an immediate impact on how people experience healthcare.

What you’ll do

• Define and evolve Thatch’s brand identity across all touchpoints.
• Design high-impact web pages, campaigns, and digital content that bring our story to life.
• Produce print and event materials — ads, postcards, merch, and collateral.
• Partner with growth marketing, product, and design leadership to ensure brand consistency across both marketing and product experiences.
• Bring fresh ideas and experiments into how we express our brand.

Background we’re looking for

• You have 3–5 years of proven experience designing brands, visual identities, and marketing experiences, with a focus on startups, high-growth companies, or consumer-facing products.
• You have a deep understanding of how to craft cohesive visual systems that scale across web, product, print, and motion.
• You’re a master of craft — typography, color, layout, and visual hierarchy come naturally.
• You’re fluent with design tools like Figma and Adobe Creative Suite, and comfortable learning new tools as needed.
• You can tell a story with your work — present your ideas confidently and inspire cross-functional teams to rally behind your vision.

Why this might not be the role for you: You might not want this job if you’re uncomfortable working in the open and sharing work early, need fully defined processes to feel productive, or prefer waiting for direction instead of identifying opportunities to make an impact. This is a generalist brand design role that thrives on collaboration, iteration, and self-driven problem-solving, where you’ll shape how we express our brand across every touchpoint.

Experience we’d be particularly excited about

• Push the limits of AI-driven creative workflows.
• Are skilled in motion and video.
• Can implement your own designs on the web (HTML/CSS/Framer).

What to expect

We interview rigorously based on integrity, talent, and drive; the trust we display in our teammates from day 1 is a reflection of the confidence we have in this process. We aim to evaluate the things you’ll be doing every day as best we can, and we move quickly. Here’s what to expect:

• 30 minute phone screen to talk through your background and interest in Thatch
• 30 minute Zoom meeting with the hiring manager to dive deeper into your experience and the role
• 30 minute Zoom meeting to meet 2–3 members of the team
• 30 minute Zoom meeting with the hiring manager to work through a live case study
• 30 minute Zoom meeting with our founders to discuss your approach to culture and our operating principles

Compensation: $125,000 - $205,000 USD

About Thatch

We’re a fully distributed early stage company using technology to change the way America does healthcare. We’re a happy, friendly, high-velocity team.

Voluntary Self-Identification

For government reporting purposes, we may ask candidates to respond to a voluntary self-identification survey. Completion is entirely voluntary and will not affect your consideration for employment. Thatch is an equal employment opportunity employer and does not discriminate on any protected basis.

Voluntary Self-Identification of Disability

Form CC-305. This information is requested on a voluntary basis to comply with OFCCP requirements. Providing this information is optional and confidential.