Brand Designer

Trynectar; Palo Alto (CA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Equity

Health benefits

401(k) match

Free lunch

AI tooling exposure

Career growth

Job summary

Nectar Social, based in Palo Alto, seeks its first Brand Designer to define the visual identity system and lead brand execution across web, product, and marketing. You will work closely with the founders to set the brand direction and ensure consistency across all touchpoints.

The role is hands-on and strategic, focused on building a scalable design language, with opportunities to grow the design team as the company expands its AI-native marketing platform.

Qualifications

• 4+ years of brand or visual design experience.
• A portfolio that demonstrates systems thinking across multiple formats.
• Strong typography, layout, and color instincts; fluency in Figma.

Responsibilities

• Define and evolve Nectar's visual identity into a flexible system across web, product, social, and print.
• Own brand execution across the website, landing pages, pitch decks, one-pagers, and sales collateral.
• Design social and campaign creative that captures Nectar's voice across launches and always-on content.
• Build and document brand guidelines that can scale as the team and company grow.
• Partner with founders, marketing, and early product/engineering hires to maintain consistency between brand and product experience.
• Help shape and grow the design team as the first member.

Skills

Brand design

Systems thinking

Typography

Layout

Color theory

Tools

Figma

Job description

About Us

We're living through a fundamental shift in how people discover, evaluate, and purchase products. The next generation doesn't respond to traditional marketing -- they build relationships with brands through authentic social interactions, seek recommendations from communities they trust, and expect personalized experiences that feel human, not corporate.

At Nectar Social, we're building the AI-native social operating system that enables this new era of commerce. We believe every social interaction should deepen the relationship between brands and their communities while creating genuine value for both sides.

Founded by ex-Meta product and engineering leaders, we've raised over $30M in total capital from investors including GV and True Ventures. We work with brands like Oura Health, Caraway, e.l.f. Cosmetics, Kosas, OLIPOP, and many more. We're building the future of social commerce -- where community, conversation, and commerce converge.

The Role

As Nectar's first Brand Designer, you won't be joining an existing design system; you'll be defining it. This is a rare chance to build the visual foundation of a category-defining AI company at the exact moment it's stepping into a much bigger spotlight.

You’ll work directly with the co-founders as the design point of contact for brand and marketing, with your fingerprints on everything from the identity system to the product's early visual language. The scope is intentionally broad: this is a builder's role, not a maintainer's.

What You'll Do

• Define and evolve Nectar's visual identity (logo, typography, color, iconography, motion) into a system flexible enough to work across web, product, social, and print

• Own brand execution across the website, landing pages, pitch decks, one-pagers, and sales collateral

• Design social and campaign creative that captures Nectar's voice across launches, announcements, and always-on content

• Build and document brand guidelines that can scale as the team and company grow

• Partner closely with founders, marketing, and early product/engineering hires to keep brand and product experience consistent

• Help shape and eventually grow the design team you're the first member of

What We're Looking For

• 4+ years of brand or visual design experience, ideally including startup or agency work spanning multiple brand touchpoints

• A portfolio that demonstrates systems thinking, featuring cohesive identities that hold together across many formats, not just standalone pieces

• Comfort setting direction with little existing process: you'll be writing the playbook, not just following one

• Strong typography, layout, and color instincts; fluency in Figma (motion/video tools a plus)

• Genuine curiosity about AI and how it's reshaping marketing, though no technical background is required

• Nice to have: experience designing for B2B SaaS, martech, or social/community platforms

What We Offer

• Competitive compensation and early equity

• Health, vision, and dental benefits + 401(k) match

• Clear career growth opportunities as the company scales

• Free lunch in the heart of University Ave. in Palo Alto

• Deep exposure to cutting-edge AI tooling and the opportunity to shape how brands use it

• A collaborative, ambitious team defining a new category of AI-native marketing infrastructure