Brand Designer

HIFI; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

HIFI, based in New York's Flatiron district, is seeking a Brand Designer to own our outward-facing identity. This hands-on role designs and ships assets the brand runs on, partnering with Marketing and Product to translate our stablecoin payments infrastructure into clear visuals for developers and enterprises.

You will define motion language, build a data visualization system for transaction flows, lead product launch creatives, and evolve typography, color, and iconography as the company

Qualifications

• 3-6 years of brand, digital, or product marketing design experience.
• Own brand output end-to-end in fast-moving environments.
• Fluent with Figma, After Effects, and modern design systems.
• Ability to translate technical concepts into intuitive visuals.

Responsibilities

• Define our motion language: timing, easing, pacing, and the behaviors that make our animation recognizably ours across product and marketing surfaces.
• Build a data visualization system for transaction flows, settlement timing, and coverage maps that scales across marketing and product.
• Lead creative for product launches end to end, from the announcement video and hero animation to social cuts, docs diagrams, and sales enablement docs.
• Build and maintain the product demo for sales calls, website, conferences, and outbound efforts.
• Bring the website to life with animation that is performant and serves the story.
• Design assets for conference signage, partner collateral, and printed material.
• Create reusable templates, components, and export presets for the team to produce on-brand assets.
• Collaborate with product designers and engineering to carry brand into the product (empty states, onboarding, micro-interactions, dashboard states).
• Evolve the visual identity as we grow: typography, color, illustration, iconography, and usage rules.

Skills

Brand design

Motion design

Product marketing design

Frontend basics

Tools

Figma

After Effects

Webflow

Design systems

Job description

HIFI is a stablecoin infrastructure company building technology for the next-generation of financial products. We build developer tools that allow value to be programmed—with rules, behavior, and logic embedded directly at the asset level. Institutions and enterprises already use our platform and API's to move billions of dollars in production environments around the world. But we view this as the beginning rather than the end.

Founded in 2022, our organization is flat and our team is talent dense. We are in person at our office in Flatiron and are intentional about who we work with. We've raised $33 million from world-class investors and recently closed our Series A lead by Left Lane Capital.

About the Team

HIFI is building its Design function for the first time. As the company scales from an early-stage startup into a long-term, category-defining platform, this role will define how HIFI looks, sounds, and shows up everywhere the world sees us - social, web, product marketing, and beyond.

The Brand Designer works directly with the Marketing and Product teams to own HIFI's outward-facing identity. This is a hands-on execution role. You'll be the one designing and shipping the assets the brand runs on.

Responsibilities

• Define our motion language: timing, easing, pacing, and the behaviors that make our animation recognizably ours across product and marketing surfaces. Translate complex payment orchestration infrastructure into simple, compelling narratives that resonate with developers and enterprise teams.
• Build a data visualization system for transaction flows, settlement timing, and coverage maps that scales across marketing and product.
• Lead creative for product launches end to end, from the announcement video and hero animation down to the social cuts, docs diagrams, and sales enablement docs.
• Build and maintain the product demo. This is a recurring deliverable used in sales calls, on the website, at conferences, and in outbound. It should be the clearest explanation of the product that exists anywhere.
• Bring the website to life with animation that is performant and serves the story.
• Design the assets around our conference calendar: booth graphics, event signage, partner co-marketing collateral, and printed material.
• Create reusable templates, components, and export presets so the rest of the team can seamlessly produce on-brand assets.
• Partner with product designers and engineering to carry brand into the product itself: empty states, onboarding moments, micro-interactions, and dashboard states.
• Evolve the visual identity as we grow, including type, color, illustration, iconography, and the rules that govern where each applies.

You might be a fit if

• 3-6 years of experience in brand, digital, or product marketing design, ideally at high-growth startups, fintech, or crypto
• Track record of owning brand/design output end-to-end in fast-moving, resource-constrained environments
• Fluent across a broad toolkit: Figma (web/UI), After Effects or similar (motion), and modern design systems
• Comfortable with ambiguity and building process from scratch
• Comfortable translating technical, abstract concepts (onchain transactions, payment rails, APIs) into intuitive visual and written stories
• Strong eye for typography, color, and brand system, not just individual assets
• Front-end fluency (HTML/CSS or webflow-type tools) to ship web design without heavy engineering handoff

Why This Role Matters

This is a chance to build the design function of a stablecoin payments infrastructure company from scratch, and to define how HIFI looks and shows up to the world as the company scales. If you're excited about owning the brand and creative output of a fast-growing fintech and working directly with the founders, this role is for you.

Additional Requirement

Must be within a commutable distance from our office and able to work in person most days of the week.

Equal Opportunity Statement

HIFI is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status. We also provide reasonable accommodations during the hiring process.